What does a sales qualified lead look like for your business?

[Champion]

Sales qualified leads, or SQLs, are marketing qualified leads, or MQLs, that your sales team has determined to be worthy of a direct follow-up after a thorough examination. Keeping this in mind, what does an SQL look like for your business? Consider what information makes this lead worthy of a direct follow-up from sales.

*To learn more about this, check out the Aligning Your Marketing With Sales lesson via HubSpot Academy. 

[NRan]

SQL in our sales- marketing funnel would be a marketing qualified lead that has interacted with our pieces of content, downloaded or submitted forms on the site, and also has indicated they are interested in using our services. 

[Pfernald]

SQL for my business is typically a Lead that has raised their hand for more information and after qualifying them and weeding out non-starters that are not a good fit.  Typcially they are already interested in one of our solutions and want to ask questinos and get pricing and discuss timelines.

[jameshoty]

SQL is someone who has already set aside the budget for the purchase. Those who told me no budget mean they are far away from the funnel.

[ERaker]

We are defining this

[TLAdams]

As of now for my business, SQL's have been MQL's who express price and flexibilty issues with building a website.

[dsaletovic]

me

[DVucenovic]

SQL is clearly manifested interest for product or service. Prospect is aware that he can purchase solution from us, also he is willing to provide aditional info or meeting or a call, and having in mind that our equipment is complex we will for sure need to obtain more info. Ingridients of good lead are also company and contact person data.

[sm1004]

A sales qualified lead to the company I work for is someone who is ready to move their parents into either Assisted Living or Long Term Care. They have done their homework by contacting us and speaking to us via email or phone. The prospect has taken a tour or several tours of our facility.

[ShayLo]

For us as a B2B SaaS company, the difference between a MQL and a SQL hinges on not just a lead's level of engagement or interest, but also some qualifying information about the lead's company purpose, size, industry segment, revenue, budget, workflow needs, and more. A true "sales-qualified" lead would be a prospect who not only wants to buy our products, but is able to afford them and is capable of realizing actual functional value by purchasing them. If we can actually solve a pain point for them, and they would truly benefit from purchasing from us, then it makes the sales conversation that much more likely to result in a successful close. It goes back to "The Hero's Journey" - we want to spend time with leads we can assist on their own journey to success. That's what makes them "a good fit".
The flipside of that is that not everyone matches our buyer persona(s), which means not everyone who is interested is necessarily "sales-qualified". And that's okay. 

[SAlMuhaidib]

when they ask about a product and show interest in purchasing.

[JMorrison]

Someone who requests more information on our product/service. 

[Gjuliani]

someone who wants to set a meeting and discuss our services, or who contacts us requesting for more information on a product or services

[AngelinLu]

In my company, we used old customer data that join our training to be contacted again.

[DSpace]

SQl is the next process from the MQl in the sales lifecycle

[MPoynton]

An SQL could an individual considering a free product, an MQL one that has interacted with it and may be ready to move up. 

[CarolinaPM]

For my business, SQLs are the implementation of SLA's, defining the lifecycle stages of our contacts, and have an agreed-upon definition of a sales-ready lead.

[APiglia]

Someone who has the money together and is almost ready to pull trigger

[JfMoncada]

It is what HubSpot does when you are trying to see what plan is best for you and your company. They try to contact you with email, not bothering you, but taking care of your interest and doing follow up, just in case you want to purchase a plan with HubSpot.

[GSchwalbach]

Someone who has engaged with content and demonstrates interest in purchasing. 

[RYadav4]

Hi, 

In our company, sales is provided with qualified leads but sales never turn back with final status of a lead. Sometimes even they do not follow up. Multiple reminders are given but mostly in vain. We do not have an effective sales CRM tool in place to record the open leads and closed leads  or to track the journey. 

 Regards

Rajesh Yadav

[someshMishra88]

The lead which smoothly transitions into customer