Jul 11, 2021 7:00 PM - edited Aug 12, 2021 10:16 AM
Sales qualified leads, or SQLs, are marketing qualified leads, or MQLs, that your sales team has determined to be worthy of a direct follow-up after a thorough examination. Keeping this in mind, what does an SQL look like for your business? Consider what information makes this lead worthy of a direct follow-up from sales.
*To learn more about this, check out the Aligning Your Marketing With Sales lesson via HubSpot Academy.
Aug 6, 2021 7:52 AM
SQL is clearly manifested interest for product or service. Prospect is aware that he can purchase solution from us, also he is willing to provide aditional info or meeting or a call, and having in mind that our equipment is complex we will for sure need to obtain more info. Ingridients of good lead are also company and contact person data.
Aug 5, 2021 1:06 PM
A sales qualified lead to the company I work for is someone who is ready to move their parents into either Assisted Living or Long Term Care. They have done their homework by contacting us and speaking to us via email or phone. The prospect has taken a tour or several tours of our facility.
Aug 5, 2021 2:30 AM - edited Aug 5, 2021 2:36 AM
For us as a B2B SaaS company, the difference between a MQL and a SQL hinges on not just a lead's level of engagement or interest, but also some qualifying information about the lead's company purpose, size, industry segment, revenue, budget, workflow needs, and more. A true "sales-qualified" lead would be a prospect who not only wants to buy our products, but is able to afford them and is capable of realizing actual functional value by purchasing them. If we can actually solve a pain point for them, and they would truly benefit from purchasing from us, then it makes the sales conversation that much more likely to result in a successful close. It goes back to "The Hero's Journey" - we want to spend time with leads we can assist on their own journey to success. That's what makes them "a good fit".
The flipside of that is that not everyone matches our buyer persona(s), which means not everyone who is interested is necessarily "sales-qualified". And that's okay.
Aug 4, 2021 2:05 PM
someone who wants to set a meeting and discuss our services, or who contacts us requesting for more information on a product or services
Aug 3, 2021 8:35 AM
An SQL could an individual considering a free product, an MQL one that has interacted with it and may be ready to move up.
Aug 3, 2021 8:08 AM
For my business, SQLs are the implementation of SLA's, defining the lifecycle stages of our contacts, and have an agreed-upon definition of a sales-ready lead.
Aug 2, 2021 12:15 AM
It is what HubSpot does when you are trying to see what plan is best for you and your company. They try to contact you with email, not bothering you, but taking care of your interest and doing follow up, just in case you want to purchase a plan with HubSpot.
Aug 1, 2021 12:07 AM
In our company, sales is provided with qualified leads but sales never turn back with final status of a lead. Sometimes even they do not follow up. Multiple reminders are given but mostly in vain. We do not have an effective sales CRM tool in place to record the open leads and closed leads or to track the journey.
Jul 30, 2021 3:44 PM
When they have downloaded something from our site or have filled out our contact us form and match our target vertical/ persona