Jul 11, 20216:50 PM - edited Aug 12, 202110:10 AM
HubSpot Employee
What does a conversion look like on your website?
A conversion is defined as a moment when a website visitor takes the desired action. Ideally, this will occur throughout the visitor’s lifecycle to becoming a customer.
Keeping this in mind, what does a conversion path look like on your website? Consider reviewing:
Where and how do you attract someone?
What does the conversion path look like on your website?
What is the conversion?
If you don't have an example of this to share for your website, then feel free to share an example of a conversion path from another brand that you think is effective.
Chatbots, referrals, downloadable content, on-demand webinars, schedule a demo.
Visitors land on our website and have the option to Request/schedule/get a Demo, Contact Us, or view resources that are available or gated content, subscribe to blog.
Depending on which action they choose, notifications are sent to sales and BDRs that a visitor is very engaged in content, want to be contacted or want to schedule a demo.
We send marketing emails that help drive the visitors to our intended area on our website.
We also post on two social channels that lead people back to a blog post, gated content (downloadable content or view a webinar)
- proactive email campaign solicitations, referrals, paid ads, customer appreciation and new business development events - land on the website, have the option to live chat, schedule a demo, have a resource reach-out, download many different pieces of information, watch short videos... etc. - Email signup, content downloads, offer to set up a complimentary test environment for proof on concept
Search engine or Social media. Find the site, read about a manual solution that offered the ability to purchase an automated solution. Email signup, purchase, repurchase, or join an online community.
I attract and get my conversion mostly on socila media, conversion to me is a way or strategy of pulling traffic and converting them into buying my products.
conversion is attracting customer and converting them into buying
So we create custom forms across all our offering on the website and use the HS landing page for quick conversions for an audience that prefers content and information only on social media. Each form is tailored to the CTA and included in all blog posts or any relatable content on the website.
1. We attract them via our online platforms or where we promote our brand with partnerships or features
2. Simple and easy to use forms are created and used alongside the relevant information after seeing the post/ad
3. Newsletter subscriptions through personal interest and through sales.
Our conversions are to a landing page where we house a form to be filled out. Our site is small and people are learning about our offering. I'm debating to keep nav bar or not. One thing I like is that Hubspot captures any lead form completion to the media source so I wont loose that attribution in that session. Curious to other people's thoughts.
Our conversions are usually to a landing page to receive contact information through a form. We are getting creative to include an offer or additional information and hope to use HubSpot to enhance our current processes of obtaining a conversion.
We are ultimately looking for someone to book a demo or an introductory meeting. Currently, we typically attract prospects through LinkedIn and emails. The conversion path is currently just a landing page with a button and a form.
We use email, organic and paid social to attract customers. As formats we use pop-ups on our website, buttons, blog posts with buttons and live messaging.