Jul 11, 20216:50 PM - edited Aug 12, 202110:10 AM
HubSpot Employee
What does a conversion look like on your website?
A conversion is defined as a moment when a website visitor takes the desired action. Ideally, this will occur throughout the visitor’s lifecycle to becoming a customer.
Keeping this in mind, what does a conversion path look like on your website? Consider reviewing:
Where and how do you attract someone?
What does the conversion path look like on your website?
What is the conversion?
If you don't have an example of this to share for your website, then feel free to share an example of a conversion path from another brand that you think is effective.
I attract them via Facebook with posts promoting articles. Then I create optin forms on blog posts and other pages on the website. The conversion happens when they enter their email and click on the CTA.
Attraction is targetted to be on the front-page of the company's website. It provides the visitor with a schedule for games, dates & times for events, and blog posts for various players.
The goal is to get visitors interested in the teams brand by telling those interested about the teams foundation and inviting them to in-person game events.
The conversion is to have more visitors purchase tickets to events and to be there in person.
A conversion is defined as a moment when a website visitor takes the desired action. Ideally, this will occur throughout the visitor’s lifecycle to becoming a customer
In my line of work, it's difficult for this because we sell a professional service; one that requires trust, reputation and creditionals. I think offering things like "a complimentary quote" and client testimonials allow for that extra step to have consumers pursue the service.
I'm still figuring it out cause our website is just information about what we have and what we do. And we need `physical visitors at the mall at restaurants 😵
In my experience, conversion happens when clients share my contact details to new clients, who in turn visit the site and reach out to me with questions.
I have successfully converted my website visitors when they book their class times. This is done through the use of selecting the box next to their preferred dates and times.
I should implement a Subtotal tool on the site so there is no uncertainty about the costs. Or implement another Landing page where they finalize the dates they selected. A thank you page for registering would also increase their experience on the site.
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