Jul 11, 2021 6:50 PM - edited Aug 12, 2021 10:10 AM
A conversion is defined as a moment when a website visitor takes the desired action. Ideally, this will occur throughout the visitor’s lifecycle to becoming a customer.
Keeping this in mind, what does a conversion path look like on your website? Consider reviewing:
If you don't have an example of this to share for your website, then feel free to share an example of a conversion path from another brand that you think is effective.
*To learn more about this, check out the Understanding Conversion Strategy lesson via HubSpot Academy.
Sep 9, 2021 7:30 PM
In my line of work, it's difficult for this because we sell a professional service; one that requires trust, reputation and creditionals. I think offering things like "a complimentary quote" and client testimonials allow for that extra step to have consumers pursue the service.
Sep 8, 2021 6:31 PM
I'm still figuring it out cause our website is just information about what we have and what we do. And we need `physical visitors at the mall at restaurants 😵
Sep 4, 2021 2:34 PM
Still working on this process, but the tips and advice offered in the course is sure to give me a headstart on the learning curve! Thank you HubSpot!
Aug 29, 2021 9:34 PM
In my experience, conversion happens when clients share my contact details to new clients, who in turn visit the site and reach out to me with questions.
Aug 27, 2021 12:29 PM
I have successfully converted my website visitors when they book their class times. This is done through the use of selecting the box next to their preferred dates and times.
I should implement a Subtotal tool on the site so there is no uncertainty about the costs. Or implement another Landing page where they finalize the dates they selected. A thank you page for registering would also increase their experience on the site.
Still a lot to learn but enjoying these courses 🙂
Aug 25, 2021 1:22 PM
CTA can help to convert visitors to customers, website information has to be concise and short to have relevant and clear information. The background needs to be light in colour and avoid distractions from a colourful or moving background. Conversion is counted when the visitor make the effort to contact the school using the email or watsapp contact.
Aug 24, 2021 10:38 AM
I think the conversion path for the website for Sunbelt Title is interesting. As a competitor, they have some great options for calculators, and an easy UXUI design to follow. I believe it is effective, though it could use small changes like fewer options so the user doesn't get overwhelmed when trying to make a choice, and making some buttons that lead to nowhere unclickable.
Aug 21, 2021 10:11 AM
I have several offers for ebooks. I use email, social posts, and CTA buttons on other website pages to drive traffic to the landing page. The landing page has form. Those who complete it are taken to a thank you page. I look forward to trying pop-ups and chat bots.
Aug 21, 2021 12:27 AM
Conversion is that people are agree with your idea, statement, activities and even more. And it encourage people to engage your page. All in all, Conversion like agreement that people are willing to join in it.
Aug 19, 2021 6:48 PM
Its hard because we actually dont have to much activity in our website, nor or social media, and we haven't implemented this strategies. I think we will try to after I finish this certificate.