What does a conversion look like on your website?

[Champion]

A conversion is defined as a moment when a website visitor takes the desired action. Ideally, this will occur throughout the visitor’s lifecycle to becoming a customer.

Keeping this in mind, what does a conversion path look like on your website? Consider reviewing:

• Where and how do you attract someone?
• What does the conversion path look like on your website?
• What is the conversion?

If you don't have an example of this to share for your website, then feel free to share an example of a conversion path from another brand that you think is effective.

*To learn more about this, check out the Understanding Conversion Strategy lesson via HubSpot Academy. 

[someshMishra88]

i use blog posts to engage prospects and lead them into conversion. Its a service so the conversion rate is not hat high but it is picking up. THinking of more verified ways to increase conversions

[AJimenez8]

A website conversion happens when someone completes a pre-determined and desired action on your website, like signing up for a newsletter, sharing a blog post to social media, or buying a product. The percentage of people that complete your desired action is your conversion rate.

[Anonymous]

On the website there are chatbots or even pop-up questions.

[DMoreno24]

No conversion path yet, but the Top-of-the-funnel method seems enticing. 

[KDMahn]

Initial visit to our website shows several pictures focusing on specific key offerings, each with a button to press to schedule a free consultation.  

[GSchwalbach]

free resources promoted on social media, connected to expanded (paid)services 

[KMcGee]

From landing page there is a contact me and the opportunity for user to communicate their issues.

[RBiscombeODea]

We use social media as a means to generate and communiacte engaging content which then leads to the site. On landing page, we then offer a selection of sub topics which relate to the original piece of content. If browsing continues longer than a desired amount of time, we add a pop up message with newsletter sign up. This is the desired outcome as we intend to build a database from these efforts. 

[AGomez1]

We have a pop up window that leads to our monthly catalog, every time a client click on our catalog and register in one of the classes listed there we may call it as conversion,  right?

[MKoluthappall]

In my present device at hand, the screen responses are beyond my control and remotely manipulated. So my attraction strategies have never worked usefully.

[CPage513]

Download an advanced content piece, whether it's a whitepaper, a guide, a tip sheet, etc. 

[SAlMuhaidib]

• Where and how do you attract someone?

CTA always goes to my website, I attract them by good photos of my products and content/

• What does the conversion path look like on your website?

A very simplified website that does not have much buttons or sections; goes straight to the products.

• What is the conversion?

Buying my products.

[venizmaja]

I don't know yet!

[sofiaashley]

we try to attract people with valuable and credible sources and information

[Lieu]

We create blog posts for learning languages to attract language learners. The blog posts can be found from Google search engine, our social media posts, newsletter. The conversion is when readers decide to click the button to try our language app. 

[fbukaci]

..

[KKumar]

We interact with people's on social media and our conversation done by massaging and posting relates to our work

[CAugustin]

found it interresting to offer a chance to win a service or item for an en email address to engage and build loyality.

[CDRonk]

We do a lot of Google Ads marketing. The ads send prospects to one of our landing pages which goes into more detail about a particular service. The price and availaibilty of most of our services are based on their location. We ask that they provide their information so they we can check for availability and offer a quote. 

[HSilas]

While having a prospective customer following through the conversion process is seen as a plus, I do suggest it is treated as a lead until a product or service is eventually requested for. 

[AdHaen]

Multiple landing pages orient visitors to e-books or our newsletters. We have also a chatbot in place offering immediate 1on1 conversations. A set of follow up emails to direct visitors to other topics of interest help us assessing the needs and finally complete the onboarding journey directing the visitor to our agenda to get acquainted in a 1on1 situation.