What conversations does your business have with its audience?

[Champion]

Every conversation has a defined start, middle, and end. When you’re using that interaction to qualify a lead, there are specific pieces of information that you’ll need to make the most out of that interaction. Much like a conversation that happens in person, you want to make sure a conversation online is structured to end when it’s appropriate.

Spend time thinking about the most impactful conversations your company has with its audience. What trends do you notice? Is there an opportunity to automate it through conversational messaging? Share your thoughts below.

*To learn more about this, check out the Developing a Conversational Growth Strategy lesson via HubSpot Academy. 

[AVokes0]

how our software can help and support the business they run and what plan benefits them the most.

[TCuervo]

If you want to lead nurture the first thing you do in know your target market well and thoroughly.  Thinking that buying email lists will get you clients and byuers is crazy and still so many do this. Promote a seminar, a contest, or  a sale to lead capture. In  the seminar idea ask them to provide contact information for futher  communication (in a Feedback form for the seminar, for example). This way you also get their consent for emails. 

[CHadley]

Current significant challenges and who is involved.

[TuongVi3103Tran]

I regularly want to make sure individuals are receiving element care and if not, how we can satisfy the client. This is worked out by conversing with frame of reference experts

[MCox6]

Making conversations as personable as possible helps digital marketers connect with their consumers.  Acting mechanical, cold, fake, or insincere  communications only turns others off.  Act professional and courteous for positive interactions.

[MichaelJ11]

up front challenges, who is involved, scenarios out of our control... etc.

[amaguire2]

Informative, research based and specific converstation

[Dwalton9]

Mostly, our prices, their preferences, mode of delivery and payment. And sometimes a feedback.

[MAlford]

Same, although, we try and ask how they were made aware of us.

[tatifazzio]

My company benefits a lot from an educational approach to my customers. 
As the business' industry is new, ensuring the customers know they can have us as a resource is a major point.

[JChambers5D]

Our transactional business could be automated.  We use our app for that.  The relationship building is done by asking fact finding questions. And providing information.  Also middle seems to be the most important part of the convo for me.  That is where trust is built. And vetting occurs. 

[Marce_K]

Mostly about the services we offer and the tourism destinations we operate in. 

[MAlford]

their specific needs.

[LuAkay]

Mostly sales, ordering, & customer interactions (text, phone, email)

Customers get live interactions but employees get recorded/automated messaging or phone responses. 

[RRodrigueza]

When talk about interest, ideas and product specifications.

[TMcVey]

Mainly about picking up their items

[AHasan1]

Pre-orders, customized discounts, and pickups!

[IMortell]

Bookings! 

[SDas94]

a conversation for us is when a potential customer asks about the product, or a fellow seller asks to collaborate

[PNeag]

Our focus when it comes to conversations with a new lead or a customer is to offer the right information at the right time. Every conversation is different, but we want to ensure that everyone has a great experience with our brand. The conversations usually happen over Facebook, Instagram or on the phone, and on some occasions via Whatsapp. The information that we extract from these conversations are gold for our business.