jul 11, 20216:45 PM - editado ago 12, 202110:08 AM
HubSpot Employee
What conversations does your business have with its audience?
Every conversation has a defined start, middle, and end. When you’re using that interaction to qualify a lead, there are specific pieces of information that you’ll need to make the most out of that interaction. Much like a conversation that happens in person, you want to make sure a conversation online is structured to end when it’s appropriate.
Spend time thinking about the most impactful conversations your company has with its audience. What trends do you notice? Is there an opportunity to automate it through conversational messaging? Share your thoughts below.
What conversations does your business have with its audience?
Our focus when it comes to conversations with a new lead or a customer is to offer the right information at the right time. Every conversation is different, but we want to ensure that everyone has a great experience with our brand. The conversations usually happen over Facebook, Instagram or on the phone, and on some occasions via Whatsapp. The information that we extract from these conversations are gold for our business.
What conversations does your business have with its audience?
Conversations in which we have empathized with customers and also about their problems in their business environment, because from these conversations can be found a solution to these problems.
What conversations does your business have with its audience?
Educational conversations that let customers know more about our business and how we operate helps increase the experiece. They feel more knowledagble and more empowered to increase use of self service options.
What conversations does your business have with its audience?
Our conversations are set in tone to start the readers off with a lot of enthusiasim to sell the product. We show that our own team members enjoy the product and tell their positive stories. There is a lot of this on our website and reflected in our social media profiles.
What conversations does your business have with its audience?
My workplace is only two people, so as the person solely responsible for speaking with audiences, I try my best to be upfront, personable, and to have certain responses predetermined or optimized in order to make the customer engagement process as easy as possible. The most impactful conversations I have with my audience are when customers share positive experiences with our district, reaching out to share meaningful content to promote on our channels or telling us how a business in our district made their day. The trends I notice are that people generate the most feedback for my workplace when it's geared around an event, like one of our special events or a holiday. With EURO cup, for example, Italy's win encouraged many people to come to our district to celebrate and dine. This led to a lot of conversations where people expressed gratitude for Little Italy being a fun and celebratory place to be. Even when people have negative experiences to share, such as businesses getting frustrated or customers asking about our function, I try to take something away from the conversation and make the other party feel valued for speaking up.
What conversations does your business have with its audience?
A majority of my company's interactions with it's target audience are based on topics meant to better their IT Support, while also continuing relevance of current news through blog and social media posts.
What conversations does your business have with its audience?
Conversations about what products are best suited to the individual customer, encourage them to respond to the product, such as reviews. How successful was the customer buying journey?
What conversations does your business have with its audience?
Conversations crafted to nurture leads and clients through their journeys. At this stage, we don't use bots and rely mostly on emails. There are definitely opportunities to automate more - both on our website and social media channels.
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