Jul 11, 2021 6:45 PM - edited Aug 12, 2021 10:08 AM
Every conversation has a defined start, middle, and end. When you’re using that interaction to qualify a lead, there are specific pieces of information that you’ll need to make the most out of that interaction. Much like a conversation that happens in person, you want to make sure a conversation online is structured to end when it’s appropriate.
Spend time thinking about the most impactful conversations your company has with its audience. What trends do you notice? Is there an opportunity to automate it through conversational messaging? Share your thoughts below.
*To learn more about this, check out the Developing a Conversational Growth Strategy lesson via HubSpot Academy.
Jan 13, 2022 10:43 PM
Our conversations are set in tone to start the readers off with a lot of enthusiasim to sell the product. We show that our own team members enjoy the product and tell their positive stories. There is a lot of this on our website and reflected in our social media profiles.
Jan 9, 2022 5:31 AM
My conversation is more likely with my Clients directly, discussing about growing their businesses/brand/products in different Social Media Platforms.
Well, basically these kinda conversations help to understand the client's requirement, objective and USP of their business / brand / product(s).
Jan 8, 2022 6:56 PM
My workplace is only two people, so as the person solely responsible for speaking with audiences, I try my best to be upfront, personable, and to have certain responses predetermined or optimized in order to make the customer engagement process as easy as possible. The most impactful conversations I have with my audience are when customers share positive experiences with our district, reaching out to share meaningful content to promote on our channels or telling us how a business in our district made their day. The trends I notice are that people generate the most feedback for my workplace when it's geared around an event, like one of our special events or a holiday. With EURO cup, for example, Italy's win encouraged many people to come to our district to celebrate and dine. This led to a lot of conversations where people expressed gratitude for Little Italy being a fun and celebratory place to be. Even when people have negative experiences to share, such as businesses getting frustrated or customers asking about our function, I try to take something away from the conversation and make the other party feel valued for speaking up.
Jan 7, 2022 9:55 AM
A majority of my company's interactions with it's target audience are based on topics meant to better their IT Support, while also continuing relevance of current news through blog and social media posts.
Jan 7, 2022 5:28 AM
Conversations about what products are best suited to the individual customer, encourage them to respond to the product, such as reviews. How successful was the customer buying journey?
Dec 29, 2021 7:10 PM
Conversations crafted to nurture leads and clients through their journeys. At this stage, we don't use bots and rely mostly on emails. There are definitely opportunities to automate more - both on our website and social media channels.
Dec 22, 2021 4:01 PM
When possible, we prefer to not automate conversation. Having prospects feel valued by talking directly with a real person on the first few impacts can make a huge difference
Jan 3, 2022 11:03 PM
I totally agree with this & we do the same for our team(s) when interacting with potential prospects and clients. We a personal connection/response holds more value to them & makes a lasting impression.
Dec 21, 2021 2:31 PM
A trend I notice that makes a conversation most impactful is the tone of voice that is being used. Whether it's a serious conversation or not, the tone sets how the conversation will start and end.
Dec 21, 2021 11:05 AM
As for me i always want my conversations to end well and if it is with a prospect, i will do everything possible so as to prevent the conversation from getting boring.
Dec 20, 2021 3:58 PM
we always have to make sure to analyze and help find solutions to a customer's pain points. As marketers we must approach the customer with empathy, which then allows to define potential automation around the communicating channels.
Dec 20, 2021 2:03 PM
We always want to make sure individuals are receiving quality care and if not, how we can satisfy the client. This is done by conversing with referral sources