What conversations does your business have with its audience?

[Champion]

Every conversation has a defined start, middle, and end. When you’re using that interaction to qualify a lead, there are specific pieces of information that you’ll need to make the most out of that interaction. Much like a conversation that happens in person, you want to make sure a conversation online is structured to end when it’s appropriate.

Spend time thinking about the most impactful conversations your company has with its audience. What trends do you notice? Is there an opportunity to automate it through conversational messaging? Share your thoughts below.

*To learn more about this, check out the Developing a Conversational Growth Strategy lesson via HubSpot Academy. 

[amaguire2]

Informative, research based and specific converstation

[Dwalton9]

Mostly, our prices, their preferences, mode of delivery and payment. And sometimes a feedback.

[MAlford]

Same, although, we try and ask how they were made aware of us.

[tatifazzio]

My company benefits a lot from an educational approach to my customers. 
As the business' industry is new, ensuring the customers know they can have us as a resource is a major point.

[JChambers5D]

Our transactional business could be automated.  We use our app for that.  The relationship building is done by asking fact finding questions. And providing information.  Also middle seems to be the most important part of the convo for me.  That is where trust is built. And vetting occurs. 

[Marce_K]

Mostly about the services we offer and the tourism destinations we operate in. 

[MAlford]

their specific needs.

[LuAkay]

Mostly sales, ordering, & customer interactions (text, phone, email)

Customers get live interactions but employees get recorded/automated messaging or phone responses. 

[RRodrigueza]

When talk about interest, ideas and product specifications.

[TMcVey]

Mainly about picking up their items

[AHasan1]

Pre-orders, customized discounts, and pickups!

[IMortell]

Bookings! 

[SDas94]

a conversation for us is when a potential customer asks about the product, or a fellow seller asks to collaborate

[PNeag]

Our focus when it comes to conversations with a new lead or a customer is to offer the right information at the right time. Every conversation is different, but we want to ensure that everyone has a great experience with our brand. The conversations usually happen over Facebook, Instagram or on the phone, and on some occasions via Whatsapp. The information that we extract from these conversations are gold for our business. 

[aaarons]

A conversion for us is when the customer signs up for a HomeGuide

[jreserva]

Do the way we deliver our message also vary to the age group/demographic of the audience?

[BrendaNcabirab]

conversation direct to clients

[LSpinelli]

Educational or customer service based questions in an ATM banking industry.

[ERaoofi]

Conversations in which we have empathized with customers and also about their problems in their business environment, because from these conversations can be found a solution to these problems.

[LizKiernan]

Educational conversations that let customers know more about our business and how we operate helps increase the experiece. They feel more knowledagble and more empowered to increase use of self service options.