Inbound

kara_susvilla
Inbound Professor
Inbound Professor

What content ideas do you have for your buyer’s journey?

The buyer’s journey is the active research process someone goes through leading up to a purchase. It’ll help you understand your audience’s challenges and goals, and provide guidance for brainstorming new content.

Get started creating impactful content for your target audience by brainstorming one content idea for each stage of the buyer’s journey. Then, share your ideas below!

Remember, the buyer’s journey consists of three stages: awareness, consideration, and decision. 
To learn more about this, check out the Creating Content for the Buyer’s Journey lesson via HubSpot Academy.

600 Replies 600
kpungula
Member

What content ideas do you have for your buyer’s journey?

The effectiveness of customer interviews is unmatched getting an insight from a previous buyer who's now a customer will help give a better understanding on how to facilitate the buyer's journey 

0 Upvotes
fkaada
Contributor

What content ideas do you have for your buyer’s journey?

  • Infographics
  • Interactive video format with quizzes that engage the audience, while adding better understanding alongside preferences 
0 Upvotes
rajdeepak07
Member

What content ideas do you have for your buyer’s journey?

Social media post amd awareness for great marketing and visual representation for a total team

0 Upvotes
rajdeepak07
Member

What content ideas do you have for your buyer’s journey?

Presenting recommendation product on social media timeline and in a look for home frame can enhance buyers for purchasing products. Demographics reason should also be a dynamic presentation 

0 Upvotes
GFernandes6
Member

What content ideas do you have for your buyer’s journey?

An interesting strategy would be to interview a group of people on the streets and have them answer questions to create a persona. Once this is done, we will see if the person fits as a buyer and then we will offer our product to alleviate the person's pain. If they don't fit, we will thank them for their understanding and then they will be duly rewarded.

0 Upvotes
OliviaLily
Participant

What content ideas do you have for your buyer’s journey?

Consultations and demonstrations could be carried out via social media such as TikTok, where you can reply directly to questions and show why your business is the best option for buyers. 

0 Upvotes
aansari1
Member

What content ideas do you have for your buyer’s journey?

Depends on what product we are to offer in the market.
For example, we sell mobile cover. Then the following strategy would be followed.

Awareness:- Video and meme content all over social media platforms relating to mobile cover and problems related to it.

Consideration:- Provide solutions by providing links to this content.

Decision:- Leading them to the AI-enabled website that can interact with the customer to get them their desired mobile cover.

0 Upvotes
MRoss0
Member

What content ideas do you have for your buyer’s journey?

Awareness: Facebook and Instagram post, direct mail,Ads and canvasing

Consideration: Material comparision and design tools

Decision: In house consultations

0 Upvotes
Govind20
Member

What content ideas do you have for your buyer’s journey?

Awareness: Instagram posts, Blog posts, how-to-videos

Consideration: Comparisio n guides, webinars

Decision: Free trials, and consultations

0 Upvotes
AKandarkar
Member

What content ideas do you have for your buyer’s journey?

by using various social media platforms and by promotions

0 Upvotes
NjokiMungai
Participant

What content ideas do you have for your buyer’s journey?

By using both social media eg Webinar and offline marketing to attract
buyers

0 Upvotes
MPS1
Member

What content ideas do you have for your buyer’s journey?

Awareness: Instagram posts, Blog posts, how-to-videos

Consideration: Comparisio n guides, webinars

Decision: Free trials, and consultations.

0 Upvotes
llorusso5
Member

What content ideas do you have for your buyer’s journey?

Awareness: Blog posts + how to videos

Consideration: Live webinars + comparision guides

Decision: 30-min Free consultation

0 Upvotes
AAssis6
Member

What content ideas do you have for your buyer’s journey?

Good afternoon. I just watched the buyer’s journey video. I quickly thought of some content ideas for the buyer’s journey, below: Awareness: How small deforested areas can contribute to an increase in the temperature in your home. For the consideration phase: Low-cost solutions to start small reforestation close to urban areas. For the decision phase: Talk to one of our consultants and decide which reforestation method fits into your budget.

0 Upvotes
WPineda
Member

What content ideas do you have for your buyer’s journey?

Ensuring that the way that the information within whichever format picked during the awareness stage is fully backed by research so that it is credible and educational for the consumer 

0 Upvotes
Joliphant
Participant

What content ideas do you have for your buyer’s journey?

As a digital content marketing business, it's important for my potential customers to gain insight of the importance of using email and social media to build retention with their target audience. Content I could use to assist in a prospect through their journey include:

 

  1. Awareness Stage
    • Instagram post highlighting a handfull of common skeptisisms of email marketing lead to a rediret to a blog post 
  2. Consideration Stage
    • A quiz link attached at the end of a blog post meant to provide a prospects insigts to thier understanding of email/ social media martketing. Showing how basic knowledge could lead to greater business growth
  3. Decison Stage
    • The option to schedule a free conslutation discussing their troubles and how my services will solve their problem 
0 Upvotes
CGoswami
Member

What content ideas do you have for your buyer’s journey?

AWARENESS ,CONSIDERATION AND DECISION

0 Upvotes
PBhatt65
Participant

What content ideas do you have for your buyer’s journey?

Use of Blog Post, Case Studies, Awareness programme, ebooks, webinars demos etc to showcase the value proposition at reviews and consideration stage testimonials , reciews and free trails to overcome the objection and close the deal at decision stage

 

0 Upvotes
LQueen0
Member

What content ideas do you have for your buyer’s journey?

AWARENESS STAGE- A well detailed blog post and videos

CONSIDERATION STAGE - assessments and also a video that would convince the buyer

DECISION STAGE - consultation and reviews

0 Upvotes
RAyikwei
Member

What content ideas do you have for your buyer’s journey?

I currently use Blog posts for my awareness stage,  live seminars and comparison guides for my consideration stage, and then free trials and demos for the decision stage.

0 Upvotes