What content ideas do you have for your buyer’s journey?
The buyer’s journey is the active research process someone goes through leading up to a purchase. It’ll help you understand your audience’s challenges and goals, and provide guidance for brainstorming new content.
Get started creating impactful content for your target audience by brainstorming one content idea for each stage of the buyer’s journey. Then, share your ideas below!
Remember, the buyer’s journey consists of three stages: awareness, consideration, and decision. To learn more about this, check out the Creating Content for the Buyer’s Journey lesson via HubSpot Academy.
What content ideas do you have for your buyer’s journey?
Content Ideas Aligned to the Buyer’s Journey:"*
1. *Awareness Stage (Problem Identification):* - "Top 5 Signs You Need [Solution]" (Blog post/Infographic) Example: For a CRM tool: "Is Your Spreadsheet Killing Sales? 5 Signs You Need a CRM"
2. *Consideration Stage (Evaluating Options):* - "Comparison Guide: [Your Product] vs. [Competitor]" (Downloadable PDF/Video) Example: "HubSpot vs. Salesforce: Which CRM Fits Your Budget?"
3. *Decision Stage (Ready to Buy):* - "Free Trial + Onboarding Checklist" (Interactive Tool/Landing Page) Example: "Get Started in 10 Minutes: Your CRM Implementation Checklist"
*Pro Tip:* Repurpose core content into formats your persona prefers (e.g., LinkedIn Carousels for B2B, Reels for Gen Z).
What content ideas do you have for your buyer’s journey?
As an AI automation agency owner with most of my potential clients are in the awareness stage, I create content explaining AI and its various uses in the workplace. More specifically showing how a business can become more efficient with processes, make more money, and free up time for the owners.
What content ideas do you have for your buyer’s journey?
As a mirco computer startup company, and within the consideration stage of the buyers journey, I would focus on creating content to explain the need of the product to elimanate their problem, I would weight out the pros of the purchase as well as the cons. Also, in the Decision stage, I would create a try now, before you buy option so that the buyer can experience hands on approach to what we have to offer with our mirco computers.
What content ideas do you have for your buyer’s journey?
Hi, may I recommend sharing information on real issues that affect the lifespan of a laptop?
For example, here's a recent story I've encountered myself: I have a three-year-old laptop. I bought it with plenty of resources, so it should be in good shape for several years. The Hard Drive is an SSD drive, and a couple of weeks ago, it started showing heating problems.
Initially, I thought it may be an end-of-life issue. I researched the web and found out there are newer SSD drives with additional capacity (from 500MB to 1TB) and lower temperature generation. So I decided to buy a new SSD and replace it myself. (not a guru). When I opened the laptop, I found out that both fans were clogged, so the heating resulted from that, and I decided to replace the storage and clean the fans to continue using the laptop for several more years.
So, short story... The story you may tell. (one of many). Imagine that... (awareness) You bought a number of IT devices that are used by all sorts of professionals and are subject to heavy wear and tear. Have you realized if there is any "physical" preventative activity that may avoid unnecessary costly repairs due to heating, or any other physical consideration due to wear and tear?
What would you do to early identify any issue? It is about having the right resources, and the right process to monitor...
What content ideas do you have for your buyer’s journey?
As a mirco computer startup company, and within the awareness stage of the buyers journey, I would focus on advertising my brand to create awareness to the potencial buyers. I would create video content to display the functions.
What content ideas do you have for your buyer’s journey?
As building a startup for retail in sustainable and organic products, for the awareness stage - I would create content heading - the need for choosing organic lifestyle options
What content ideas do you have for your buyer’s journey?
I like it — another option would be to be a little more aggressive by calling out the competition — an option would be the pros and cons of organic vs man-made products
What content ideas do you have for your buyer’s journey?
What content ideas do you have for your buyer's journey?
My work centers around the wedding industry, so the content format I would choose is blog post. One content idea I have is a guide on how to plan and create a beautiful, aesthetically pleasing wedding while staying within a budget.
What content ideas do you have for your buyer’s journey?
For my business that involves sustainables fairs, in the awareness I would create a podcast, to show the behind the scenes or real things that happens not only in the company but in the market
What content ideas do you have for your buyer’s journey?
In the Awareness stage I'd create reels that show young adults going out and using my app to receive rewards, showing the deal claim process through the app. Since my app's ideal customer is a frequent instagram user, they would view this content on their feed and see how it works.
What content ideas do you have for your buyer’s journey?
Awareness stage: I run a dance company. I would schedule interviews or surveys asking them what they struggle with most in class, and what drives them to want to keep dancing and stay inspired
Consideration stage: With the answers from this, I would offer various solutions as private classes, dancing from home tutorials, and having them join the community where I offer dance moves they can learn from home to build their confidence, also letting them know of the pros and cons of doing it and not doing it, the medical, mental and physical benefits as well
Decision stage: show them the value and growth from previous attendees proving why this business model works and helps, and offer them free trial classes to star with us and an incentive of getting for lower price when they introduce someone new to the program.
What content ideas do you have for your buyer’s journey?
I haven't been assigned a client yet so I can't say but when I know the client and the industry I can better tailor the content to their esthetics and taste.
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