Inbound

kara_susvilla
HubSpot Employee
HubSpot Employee

What content ideas do you have for your buyer’s journey?

The buyer’s journey is the active research process someone goes through leading up to a purchase. It’ll help you understand your audience’s challenges and goals, and provide guidance for brainstorming new content.

Get started creating impactful content for your target audience by brainstorming one content idea for each stage of the buyer’s journey. Then, share your ideas below!

Remember, the buyer’s journey consists of three stages: awareness, consideration, and decision. 
To learn more about this, check out the Creating Content for the Buyer’s Journey lesson via HubSpot Academy.

712 Replies 712
saurav01
Member

What content ideas do you have for your buyer’s journey?

Selling Treking items 

Awarness - Creating a mini Vlog 

Considiration - Difficulties in treking , about the items required 

Descision - Selling the item that solves the problem .

0 Upvotes
pelangovan
Member

What content ideas do you have for your buyer’s journey?

Awarness - To better content with more atractive
Considersation - Why choose us 
Desicition - Call to action

0 Upvotes
MRyan32
Member

What content ideas do you have for your buyer’s journey?

Awareness: A question with polls posted with three wrong answers 

Consideration: A video explaining what the right answer is

Decision: Click the link in my bio to discover how I can change the way you think about said questions

0 Upvotes
AnkitaAnkita4
Participant

What content ideas do you have for your buyer’s journey?

Good

0 Upvotes
RowanJ
Member

What content ideas do you have for your buyer’s journey?

Awearness Stage : blogs and video product
Consideration : video testimony

Decision : link to direct order

0 Upvotes
earaheem
Participant

What content ideas do you have for your buyer’s journey?

Awearness Stage : Blogpost
Consideration : infographics 

Decision : Email with CTA

0 Upvotes
pelangovan
Member

What content ideas do you have for your buyer’s journey?

Good

0 Upvotes
AAlegriaReyna
Member

What content ideas do you have for your buyer’s journey?

Pertoming a pleasant interacrtion with costumers will enable them to obtain information about their needs and thus provide a quality service

0 Upvotes
kpungula
Member

What content ideas do you have for your buyer’s journey?

The effectiveness of customer interviews is unmatched getting an insight from a previous buyer who's now a customer will help give a better understanding on how to facilitate the buyer's journey 

0 Upvotes
fkaada
Contributor

What content ideas do you have for your buyer’s journey?

  • Infographics
  • Interactive video format with quizzes that engage the audience, while adding better understanding alongside preferences 
0 Upvotes
rajdeepak07
Member

What content ideas do you have for your buyer’s journey?

Social media post amd awareness for great marketing and visual representation for a total team

0 Upvotes
rajdeepak07
Member

What content ideas do you have for your buyer’s journey?

Presenting recommendation product on social media timeline and in a look for home frame can enhance buyers for purchasing products. Demographics reason should also be a dynamic presentation 

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GFernandes6
Member

What content ideas do you have for your buyer’s journey?

An interesting strategy would be to interview a group of people on the streets and have them answer questions to create a persona. Once this is done, we will see if the person fits as a buyer and then we will offer our product to alleviate the person's pain. If they don't fit, we will thank them for their understanding and then they will be duly rewarded.

0 Upvotes
OliviaLily
Participant

What content ideas do you have for your buyer’s journey?

Consultations and demonstrations could be carried out via social media such as TikTok, where you can reply directly to questions and show why your business is the best option for buyers. 

0 Upvotes
aansari1
Member

What content ideas do you have for your buyer’s journey?

Depends on what product we are to offer in the market.
For example, we sell mobile cover. Then the following strategy would be followed.

Awareness:- Video and meme content all over social media platforms relating to mobile cover and problems related to it.

Consideration:- Provide solutions by providing links to this content.

Decision:- Leading them to the AI-enabled website that can interact with the customer to get them their desired mobile cover.

0 Upvotes
MRoss0
Member

What content ideas do you have for your buyer’s journey?

Awareness: Facebook and Instagram post, direct mail,Ads and canvasing

Consideration: Material comparision and design tools

Decision: In house consultations

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Govind20
Member

What content ideas do you have for your buyer’s journey?

Awareness: Instagram posts, Blog posts, how-to-videos

Consideration: Comparisio n guides, webinars

Decision: Free trials, and consultations

0 Upvotes
AKandarkar
Member

What content ideas do you have for your buyer’s journey?

by using various social media platforms and by promotions

0 Upvotes
NjokiMungai
Participant

What content ideas do you have for your buyer’s journey?

By using both social media eg Webinar and offline marketing to attract
buyers

0 Upvotes
MPS1
Member

What content ideas do you have for your buyer’s journey?

Awareness: Instagram posts, Blog posts, how-to-videos

Consideration: Comparisio n guides, webinars

Decision: Free trials, and consultations.

0 Upvotes
llorusso5
Member

What content ideas do you have for your buyer’s journey?

Awareness: Blog posts + how to videos

Consideration: Live webinars + comparision guides

Decision: 30-min Free consultation

0 Upvotes