What content ideas do you have for your buyer’s journey?
The buyer’s journey is the active research process someone goes through leading up to a purchase. It’ll help you understand your audience’s challenges and goals, and provide guidance for brainstorming new content.
Get started creating impactful content for your target audience by brainstorming one content idea for each stage of the buyer’s journey. Then, share your ideas below!
Remember, the buyer’s journey consists of three stages: awareness, consideration, and decision. To learn more about this, check out the Creating Content for the Buyer’s Journey lesson via HubSpot Academy.
What content ideas do you have for your buyer’s journey?
Good afternoon. I just watched the buyer’s journey video. I quickly thought of some content ideas for the buyer’s journey, below: Awareness: How small deforested areas can contribute to an increase in the temperature in your home. For the consideration phase: Low-cost solutions to start small reforestation close to urban areas. For the decision phase: Talk to one of our consultants and decide which reforestation method fits into your budget.
What content ideas do you have for your buyer’s journey?
Ensuring that the way that the information within whichever format picked during the awareness stage is fully backed by research so that it is credible and educational for the consumer
What content ideas do you have for your buyer’s journey?
As a digital content marketing business, it's important for my potential customers to gain insight of the importance of using email and social media to build retention with their target audience. Content I could use to assist in a prospect through their journey include:
Awareness Stage
Instagram post highlighting a handfull of common skeptisisms of email marketing lead to a rediret to a blog post
Consideration Stage
A quiz link attached at the end of a blog post meant to provide a prospects insigts to thier understanding of email/ social media martketing. Showing how basic knowledge could lead to greater business growth
Decison Stage
The option to schedule a free conslutation discussing their troubles and how my services will solve their problem
What content ideas do you have for your buyer’s journey?
Use of Blog Post, Case Studies, Awareness programme, ebooks, webinars demos etc to showcase the value proposition at reviews and consideration stage testimonials , reciews and free trails to overcome the objection and close the deal at decision stage
What content ideas do you have for your buyer’s journey?
I currently use Blog posts for my awareness stage, live seminars and comparison guides for my consideration stage, and then free trials and demos for the decision stage.
What content ideas do you have for your buyer’s journey?
Awareness - Digital Promotions would be the best way to create awareness and it is essential to grab user's attention by displaying products online.
Consideration - We need to present the product in a way that many buyers use efficiently. Comparing two things is the common step in this so, it always needs to be better.
Decision - We need to make them buy by giving consultations and demonstrations.
What content ideas do you have for your buyer’s journey?
For Awareness i will use descriptive content such as relevant title and format which shows the basic operations and leading problem. For Consideration i will use Video content such as comparison videos to give the buyers actual clarity and try to solve thier doubts leading them for purchase. For Decision i will go for interactive content this suits best to end the buyers journey by asking them questions and polls to vote etc.
What content ideas do you have for your buyer’s journey?
Awareness: educational videos about product, how to choose the right product for customer, how product is made
Consideration stage: video or blog post about pros and cons of purchasing mass produced versus locally made products. Creating a quiz on website to help filter products according to customer's needs and interests,.
decision stage: Scheduling a free consultation and/or demo where we can discuss how the item will fit into their home. Offering a trial period where they can take the item home and see how it will fit into their home visually. Alternatively, include a program on website where they can take a photo of the space they want to place the product and see
What content ideas do you have for your buyer’s journey?
For the buyer’s journey, create educational blog posts and how-to guides for the awareness stage, in-depth case studies and product comparisons for the consideration stage, and testimonials, demo videos, and free trials for the decision stage
What content ideas do you have for your buyer’s journey?
Firstly, for the awarness stage we can ask questions to identify the root cause of the problem that the buyers are facing and give them a better understanding of their problem, we can do surveys of the problems a buyer is facing in a particular niche and then publish blogs around it.
For the Consideration part we can help our buyers understand the different solutions available in the market, give them comparasion videos, doing webiners, etc.
For the desicion-making part, to uplift the company's value we can share our existing customer's reviews and the value they get after having our solutions.
