The buyer’s journey is the active research process someone goes through leading up to a purchase. It’ll help you understand your audience’s challenges and goals, and provide guidance for brainstorming new content.
Get started creating impactful content for your target audience by brainstorming one content idea for each stage of the buyer’s journey. Then, share your ideas below!
Remember, the buyer’s journey consists of three stages: awareness, consideration, and decision. To learn more about this, check out the Creating Content for the Buyer’s Journey lesson via HubSpot Academy.
Basically follow and abide with visual audio na interactive contents so that we may bale to get through the awareness consideration and decision stage .
Awareness: Creating content on social media(inluding post, video，hot topic of the moment) , making online "survey" advertise on varius platform(like Google,YouTube,Facebook etc.)
Consideration: Deeper content video, blogs, and even Webinair that describe, analyze, and recomend solutions based on different situations
Decision: Professional Advisor that respond on phone call, email, online meeting, or even in person
Awareness stage: Conduct surveys and focus groups with potential buyers to find out what problems they are having.
Consideration stage: Share a guide or blogpost with the buyer to ensure we are thought leaders in the industry and that we can provide solutions to their problems
Decision stage: Buyer wants to set up a free hour consultation with one of our advisers to gain more details about our offering.
Consideration stage - Content Idea: A comparison guide or infographic showcasing the different solutions available in the market, including the benefits and drawbacks of each option.
Decision stage - Content Idea: A case study or testimonial video featuring satisfied customers sharing their success stories and how our product/service helped them overcome similar challenges.
Awareness stage - Doing something like "top ten challenges faced by the audience" this type of content addresses the main points and challenges that the audience face. Helps acknowledge their needs or problems.
Consideration stage - How to solve the problem
Providing solution content that will offer tips to address the challenges above. Like expert interviews and practical advice.
Decision stage - Choosing the righ thing
this type of content help compare products/services in the industry. Highlighting the benefits.
Etapa de consientização: Posts apresentando o meu produto/serviço, posts institucionais apresentando a empresa ( para gerar confiabilidade), enquetes no linkedin, interação com caixas de pergunta no instagram, blog posts para otimização de SEO.
Etapa de Consideração: Apresentação de cases de sucesso com a solução, realização de webinar para qualificação do lead, oferta de ebook.
Etapa de decisão: Post com detalhamento do produto, apresentação dos pontos fortes do produto, demonstrar exclusividade e/ou escassez do produto.
First - Targeted sponsored posts on LinkedIn with quick polls that ask for opinions / current practices / sentiments about the problem we solve to spark discussions / engagement with our target audience and gather data and insights.
Then, create infographic with data from polls + compelling industy statistics that summarize the State of the Problem we Solve. Inlude a call to action to download our eBook to learn more about how to "solve XYZ"
Consideration:
Create an eBook that incorporates poll data / infographic elements, methods for solving the problem we solve including best practices and challenges with current methods, and details on how we think about the problem and how we solve it differently. Inlcude call to action to learn more that drives traffic to a landing page.
Decision:
Landing page content that provides additional details on our unique approach to solving the problem, the value this provides our customers, and includes a form to schedule a call with one of our experts to discuss current priorities and see if we're a good fit.
Awareness stage: common problems/concerns our clients experience even before they consider our solution - blog posts Consideration stage: Assessments/Calculators - Comparison guides with other ways our perspective customers may take
Decision stage: consultation (but cannot provide for free), free short pre-qualifying call
The content ideas I have for the buyers journey consist of a survey, of asking customers their opinions when it comes to the product they would prefer. Knowing the buyers' preference and giving them what they want will cause an increase in sales. During the buying process if it is online minimal screens, and limited questions to ensure the process is smooth and not frustrating. Allowing all payment types also helps for a smooth buying process.
Awareness: TOFU - SEO, Content and social media. Creating Blog content that Answers users concerns around topics related to product or service. Giving value by making sure that the users SEO search intent is answered well within the blog and ending the users search with the blog so they don't need to seek more information anywhere else. Repurposing blog content topics on the blog on social media reels/tiktoks.
Awarnes stage: I would like for this stage to make content as blog and social media posting about the service the company can provide for their problem.
Consideration stage: for this stage I would like to implement questionaries, and reviews from others customers about their satisfaction of the service in the company.
Decision stage: here it will be a free service with just enough fetures of the service that can make the customers decide if it is the right decision for them or not.
Awareness Stage: Craft informative blog posts aimed at educating readers on the significance of specialized technology solutions, elucidating how these solutions enhance business efficiency while offering competitive pricing advantages.
Consideration Stage: Develop a comprehensive comparison guide or eBook meticulously examining the advantages and cost-effectiveness of each technological solution available. This resource should assist potential clients in evaluating various options and making informed decisions based on their specific needs and objectives.
Decision Stage: Feature compelling testimonials spotlighting the distinctive benefits of DLDigital's products. These testimonials serve to reinforce the credibility and value proposition of our offerings, helping prospects finalize their decision-making process with confidence.
