What content ideas do you have for your buyer’s journey?
The buyer’s journey is the active research process someone goes through leading up to a purchase. It’ll help you understand your audience’s challenges and goals, and provide guidance for brainstorming new content.
Get started creating impactful content for your target audience by brainstorming one content idea for each stage of the buyer’s journey. Then, share your ideas below!
Remember, the buyer’s journey consists of three stages: awareness, consideration, and decision. To learn more about this, check out the Creating Content for the Buyer’s Journey lesson via HubSpot Academy.
What content ideas do you have for your buyer’s journey?
1. Awareness Stage:
- Content Idea: "10 Common Skin Care Mistakes You Might Be Making"
- Description: Create a blog post or video highlighting common skincare mistakes that people may not be aware of. This content will resonate with individuals who are just starting to explore better skincare routines and are seeking information to improve their skin health.
2. Consideration Stage:
- Content Idea: "The Ultimate Guide to Choosing the Right Moisturizer for Your Skin Type"
- Description: Develop a comprehensive guide or infographic that educates readers about different types of moisturizers and helps them understand which one is best suited for their specific skin type. This content will appeal to individuals who are actively considering purchasing a moisturizer but are unsure which one to choose.
3. Decision Stage:
- Content Idea: "Exclusive Offer: 20% Off Our Top-Rated Moisturizer for Dry Skin"
- Description: Create a promotional offer or discount code for your top-rated moisturizer for dry skin. This content will encourage individuals who have already researched their options and are ready to make a purchase decision to take advantage of the special offer and complete their purchase.
These content ideas align with the different stages of the buyer's journey, providing valuable information and guidance at each step to help the audience make informed decisions about
What content ideas do you have for your buyer’s journey?
I've been working a lot with blogs and webinars. I'm finding some success with blog content but need to distill it down to more specific use cases for the industries I'm dealing with. I'm trying some basic internet research for starters and hoping to drive further conversations with existing customers that might lead to better understanding of the buyer journey.
What content ideas do you have for your buyer’s journey?
On Awareness Stage it can be blog posts addresing common pain points or challanges that your target audience faces, and also use other social media posts sharing interesting facts or tips related to the service.
On consideration stage it can be comparison guides or whitepapers that compare different solutions or product in industry and case studies for the testimony.
What content ideas do you have for your buyer’s journey?
I have not quite started, however, my intention is to doing something around my customer service certification. The content is to bring awareness to the poor customer service people experience and how businesses can help enhance customers experience.
What content ideas do you have for your buyer’s journey?
I work in Food Retail, and my major focus is making pork less intimidating to our consumers. We produce and distribute over 20 pork cuts fit for every occasion whether it's solo, small or large consumption groups. All content will be represented on social media platforms just in different ways to better engage with our consumers there. A few ideas being utilised now in each stage are:
Awareness Stage:
Infographics on Pork - some from an industry standpoint (because overall increase in consumption will grow the agri industry & and keep players. Other infographics on Pork 101 that cover getting to know all the cuts & and their benefits.
Educational Video - for those who want to explore beyond the cuts, they know a breakdown video showing the cuts & and their different flavour profiles.
Blog Post on Pork Myths which typically deter consumers from eating it all or eating it less frequently.
Consideration Phase:
Short Motion Videoes comparing the different cuts as well as pairing them with longer format instructional cooking videos on how to season, cook & and enjoy the specific cuts.
Utilize relatable foodie influencers to share their favourite cuts and why. Supported by a vlog showing their journey to purchase from deciding what's for dinner and creating the shopping list to the in-store shopping experience and heading to come home prep & and cook.
Decision Phase:
SKU Demo from Packaging to prep'd to Cook per Occasion
What content ideas do you have for your buyer’s journey?
So much of the content I've been making recently has been humor-based. My Instagram has a good amount of followers and I want to ensure that the content these accounts are engaging with will Captivate them and make them laugh. I feel like it kind of takes down the in-your-face marketing, for a more subtle approach. So it is with a lot of the content that I advertise for my sponsors.
So far I do get a lot of feedback from people asking what type of glasses I'm wearing, where I got my shoes Etc. I'm not sure if this is the most effective way to go about advertising but it is a way I've been trying out.
What content ideas do you have for your buyer’s journey?
Awareness: Share and tag accounts that look like the target audience. consideration: livestream on instagram and Facebook to show and advertise products or service. To help consumers gain knowledge, ad well as, marketing being informed by consumer behavior. decision: have a meeting with mangers, product team, and influencers to discuss marketing strategies and how they will all collaborate.
What content ideas do you have for your buyer’s journey?
Creating content tailored to different stages of the buyer's journey is crucial for effective digital marketing. The buyer's journey typically consists of three main stages: Awareness, Consideration, and Decision. Here are content format ideas for each stage:
Awareness Stage:
Blog Posts: Create informative blog content that addresses common pain points or challenges your audience faces.
Infographics: Visual representations of data or key concepts can quickly capture attention and convey information.
Social Media Posts: Share engaging and relevant content on platforms like Instagram, Facebook, and Twitter to reach a broad audience.
Educational Videos: Produce short videos introducing common industry issues or providing useful tips.
Consideration Stage:
E-books and Whitepapers: In-depth resources that explore specific topics related to your products or services.
Webinars: Host online seminars to delve deeper into subjects, showcasing your expertise and engaging with potential customers.
Comparison Guides: Create content that compares your offerings with competitors, helping prospects evaluate their options.
Case Studies: Highlight success stories or use cases that demonstrate the value of your products or services.
Decision Stage:
Product Demos: Provide detailed demonstrations of your products or services, showcasing their features and benefits.
Free Trials: Allow potential customers to experience your product firsthand with free trial offers.
Testimonials and Reviews: Feature testimonials from satisfied customers to build trust and credibility.
Discounts and Offers: Share exclusive discounts or limited-time offers to encourage conversion.
Remember to adapt the content format to your target audience and the nature of your business. Additionally, nurturing leads with email campaigns can complement content efforts at each stage, guiding prospects through the buyer's journey.
What content ideas do you have for your buyer’s journey?
Creating content tailored to different stages of the buyer's journey is crucial for effective digital marketing. The buyer's journey typically consists of three main stages: Awareness, Consideration, and Decision. Here are content format ideas for each stage:
Awareness Stage:
Blog Posts: Create informative blog content that addresses common pain points or challenges your audience faces.
Infographics: Visual representations of data or key concepts can quickly capture attention and convey information.
Social Media Posts: Share engaging and relevant content on platforms like Instagram, Facebook, and Twitter to reach a broad audience.
Educational Videos: Produce short videos introducing common industry issues or providing useful tips.
Consideration Stage:
E-books and Whitepapers: In-depth resources that explore specific topics related to your products or services.
Webinars: Host online seminars to delve deeper into subjects, showcasing your expertise and engaging with potential customers.
Comparison Guides: Create content that compares your offerings with competitors, helping prospects evaluate their options.
Case Studies: Highlight success stories or use cases that demonstrate the value of your products or services.
Decision Stage:
Product Demos: Provide detailed demonstrations of your products or services, showcasing their features and benefits.
Free Trials: Allow potential customers to experience your product firsthand with free trial offers.
Testimonials and Reviews: Feature testimonials from satisfied customers to build trust and credibility.
Discounts and Offers: Share exclusive discounts or limited-time offers to encourage conversion.
Remember to adapt the content format to your target audience and the nature of your business. Additionally, nurturing leads with email campaigns can complement content efforts at each stage, guiding prospects through the buyer's journey.
What content ideas do you have for your buyer’s journey?
Creating content that aligns with each stage of the buyer's journey is crucial for engaging your audience effectively. Here's a content idea for each stage:
1. Awareness Stage: Educational Blog Post
Content Idea: The title of your blog post should be "Understanding [Industry] Trends: A Beginner's Guide." An outline of the main developments, difficulties, and prospects in your sector may be found in this post. It is intended to draw people who are interested in learning the fundamentals of the discipline but are only beginning to investigate it.
2. Consideration Stage: Comparison Infographic
Content Idea: Create an infographic that contrasts several items or solutions in your sector. Emphasize each option's qualities, advantages, and possible disadvantages. Potential customers may find this visual assistance useful in weighing their options and getting closer to a decision. Distribute this infographic via email campaigns and social media.
3. Decision Stage: Product Demonstration Video
Content Idea: Make a thorough product demonstration video that highlights the ways in which your good or service addresses particular issues. Provide testimonials, real-world examples, and emphasize your unique selling proposition. For the purpose of assisting prospective buyers in making their ultimate purchasing decision, you can distribute this movie via social media, email newsletters, and your website.
What content ideas do you have for your buyer’s journey?
Na fase de conscientização, eu investiria em postagens de blog. Comece respondendo a uma pergunta ou ajudando a identificar um problema como: "O que causa a insônia?" ou "Se você tem esses 3 sintomas, é por isso que não consegue dormir."At the end of the blog post I would add a link, which would take the person to a landing page where they would exchange information for an ebook with some solutions for insomnia. This information would consider important questions for the next step. To improve the content even further.In the decision stage, I would invest in a personalized fallowup with what the person would like to receive, and leaving the link at the end where the lead can unsubscribe and decide which content interests them most. I would bet on webinars and also on success stories, after all, no There's nothing better than a client telling how our company helped him to another client who is getting ready to make a decision.And in the end I would focus on building customer loyalty, trying to make the relationship as long-lasting as possible.
What content ideas do you have for your buyer’s journey?
Awareness Stage:
Content Idea: Create an informative and visually appealing infographic titled "Navigating [Industry] Trends 101." This content can highlight key industry trends, challenges, and statistics to grab the audience's attention and raise awareness of important issues related to your products or services.
Consideration Stage:
Content Idea: Develop a comprehensive whitepaper or guide titled "Choosing the Right [Product/Service] for Your Needs." This content should provide an in-depth analysis of various solutions available in the market, compare their features, and guide the audience in making informed decisions during their consideration process.
Decision Stage:
Content Idea: Produce a video series featuring customer testimonials and success stories. This content can showcase real-life examples of how your product or service has helped others overcome challenges and achieve their goals. Include interviews, before-and-after scenarios, and positive outcomes to build confidence and influence the decision-making process.
Remember to align these content ideas with your specific industry, product, or service, and tailor the messaging to resonate with your target audience.
What content ideas do you have for your buyer’s journey?
I am running my own small education consulting business for study abroad in the USA.
As for awareness stage - I would write blog posts and social media contents mainly about the benefits of studying abroad in the US.
As for Consideration stage - I would create short videos or reels about how to succeed in the US academic system, and how to choose the right college and academic pathways
As for Decision stage - I would do webinars, one-on-one consulation.
What content ideas do you have for your buyer’s journey?
Generating business awareness among potential buyers through the use of videos is the focus of this learning initiative. The emphasis is on utilizing videos as an alternative to traditional forms of content such as blog posts, infographics.
