The buyer’s journey is the active research process someone goes through leading up to a purchase. It’ll help you understand your audience’s challenges and goals, and provide guidance for brainstorming new content.
Get started creating impactful content for your target audience by brainstorming one content idea for each stage of the buyer’s journey. Then, share your ideas below!
Remember, the buyer’s journey consists of three stages: awareness, consideration, and decision. To learn more about this, check out the Creating Content for the Buyer’s Journey lesson via HubSpot Academy.
In the Awareness Stage, it consider crafting blog entries, social media content, and infographics that tackle common issues and promote brand.
In theConsideration Stage, think about producing webinars, podcasts, case studies, and comparison charts to give a deeper understanding of offerings and their benefits.
In theDecision Stage, creating product demonstrations, customer testimonials, and detailed product information to give a full picture of the product and persuade the customer to purchase.
I will write a blog post / infographic on the 10 most common challenges editors face with maintaining content on a website.
Consideration:
I will write a resource guide that outlines the top 3 content management systems for websites, along with pros / cons of each and our recommendation.
Decision:
I will write a one-sheeter download that outlines how our CMS will address all of the common issues with website maintenance, how it can and will save you money, and provide case studies / testimonials of customers that switched are happy with their decision.
i will write a blog post about the most common mistakes users do when it come to service / clean their garage doors.
Consideration:
i will post a short video on Instagram / Facebook about different options to service garage doors, some of them by users themselves and others by hiring a company.
Decision:
i will post a video post on Instagram / Facebook about the services that our company provides and why users should choose us upon other options.
I will provide my answers for each stage of the buyer's journey mentioned below, imagining that I'm a sleepcoach for babies.
Awareness:
I will do an infographic about how many hours a baby needs to sleep according to their age.
Consideration:
I will do an Instagram Live to answer questions of mom's abot their babie's problems to sleep.
Decision:
I will send the people interested a survey with questions about the problems their babies are having to sleep, with some quick CTAs of how to solve it easily, but not with all the answers. At the end, I'll provide a "rank" of how many weeks we need to improve their babies sleeping with my coaching services.
For the awareness stage, I will be using a blog post to attract my audience to my product. For the consideration stage, I will use short, but compelling videos to attract my audience. For the decision stage, I will offer my clients a 50% discount for the first service.
Buyer Persona: Kelly is a 35-year-old Mother who also works a full-time, sedentary job. She used to play sports in school but has not had time to maintain an active lifestyle since. She is not happy with her body and would like to get back to being in a similar shape to when she was in her 20s. Kelly tries to walk on the treadmill and eat healthy, but still can't seem to lose weight and get in shape. Furthermore, she feels tired all the time.
Awareness Stage:
- Top 10 reasons people struggle to lose weight - Blog Post
Consideration Stage:
- The top three ways to get in shape on a time crunch. - Blog Post
Decision Stage:
- Why CrossFit is the most efficient way to get the body you want. - Blog Post
"The Ultimate Guide to [Industry Trends]" is the suggested content. Make an extensive manual or infographic that showcases the most recent developments in your sector. This aids in your audience's awareness of the larger picture as well as the opportunities and obstacles they may encounter. Stage of Consideration:
Idea for Content: "Comparative Analysis: [Your Product/Service] vs. Competitors" Provide a thorough analysis that contrasts your good or service with that of your main rivals. This material will help prospective customers weigh their alternatives and comprehend the special value that your product or service offers. Stage of Decision:
Idea for Content: "Success Stories: How [Your Product/Service] Transformed Businesses" Description: Highlight client endorsements and real-world success stories from people who have used your good or service. This information aids prospective customers in seeing the usefulness and
In the Awareness stage, I currently work with three types of content.
1. Blogs - aiming to attract new visitors to our website using SEO. The topics typically cover something new in our field, or a problem presented by some customers, and/or related to the solutions we sell.
2. Social media campaigns - The purposes vary according to the channels. On Instagram, I try to inform about the variety of solutions and inspire both existing and new customers. Meanwhile, LinkedIn is primarily used for branding purposes.
3. Articles and editorials on other well-known sites in our niche (paid content but produced by ourselves). This, actually helps in both stages (awareness and consideration).
In the Consideration stage, we offer Downloadables such as datasheets, product brochures with detailed information about the product, presentations, etc. Additionally, we publish showcases of our projects, including quotes and recommendations from clients (client interviews). For showcases, I typically use different kinds of formats—photo, video, and text.
In the Decision stage, we provide personalized solutions, which typically involve more sales-oriented actions such as sending product samples for testing and offering personalized consultancy with visits from our account manager.
It's important to understand the buyer as it creates a great impact on understanding the buyer. To be aware of the buyer, we need to think in the buyer's prospect to understand the requirement of the persona,
1. Need to be aware of how the buyer looks for problem solution
2.Ways to consider the solution
3.decide by comparing different option in the marker
