What content ideas do you have for your buyer’s journey?
The buyer’s journey is the active research process someone goes through leading up to a purchase. It’ll help you understand your audience’s challenges and goals, and provide guidance for brainstorming new content.
Get started creating impactful content for your target audience by brainstorming one content idea for each stage of the buyer’s journey. Then, share your ideas below!
Remember, the buyer’s journey consists of three stages: awareness, consideration, and decision. To learn more about this, check out the Creating Content for the Buyer’s Journey lesson via HubSpot Academy.
What content ideas do you have for your buyer’s journey?
For the awareness stage, I will be using a blog post to attract my audience to my product. For the consideration stage, I will use short, but compelling videos to attract my audience. For the decision stage, I will offer my clients a 50% discount for the first service.
What content ideas do you have for your buyer’s journey?
Business example: Crossfit Gym
Buyer Persona: Kelly is a 35-year-old Mother who also works a full-time, sedentary job. She used to play sports in school but has not had time to maintain an active lifestyle since. She is not happy with her body and would like to get back to being in a similar shape to when she was in her 20s. Kelly tries to walk on the treadmill and eat healthy, but still can't seem to lose weight and get in shape. Furthermore, she feels tired all the time.
Awareness Stage:
- Top 10 reasons people struggle to lose weight - Blog Post
Consideration Stage:
- The top three ways to get in shape on a time crunch. - Blog Post
Decision Stage:
- Why CrossFit is the most efficient way to get the body you want. - Blog Post
What content ideas do you have for your buyer’s journey?
Stage of Awareness:
"The Ultimate Guide to [Industry Trends]" is the suggested content. Make an extensive manual or infographic that showcases the most recent developments in your sector. This aids in your audience's awareness of the larger picture as well as the opportunities and obstacles they may encounter. Stage of Consideration:
Idea for Content: "Comparative Analysis: [Your Product/Service] vs. Competitors" Provide a thorough analysis that contrasts your good or service with that of your main rivals. This material will help prospective customers weigh their alternatives and comprehend the special value that your product or service offers. Stage of Decision:
Idea for Content: "Success Stories: How [Your Product/Service] Transformed Businesses" Description: Highlight client endorsements and real-world success stories from people who have used your good or service. This information aids prospective customers in seeing the usefulness and
What content ideas do you have for your buyer’s journey?
In the Awareness stage, I currently work with three types of content.
1. Blogs - aiming to attract new visitors to our website using SEO. The topics typically cover something new in our field, or a problem presented by some customers, and/or related to the solutions we sell.
2. Social media campaigns - The purposes vary according to the channels. On Instagram, I try to inform about the variety of solutions and inspire both existing and new customers. Meanwhile, LinkedIn is primarily used for branding purposes.
3. Articles and editorials on other well-known sites in our niche (paid content but produced by ourselves). This, actually helps in both stages (awareness and consideration).
In the Consideration stage, we offer Downloadables such as datasheets, product brochures with detailed information about the product, presentations, etc. Additionally, we publish showcases of our projects, including quotes and recommendations from clients (client interviews). For showcases, I typically use different kinds of formats—photo, video, and text.
In the Decision stage, we provide personalized solutions, which typically involve more sales-oriented actions such as sending product samples for testing and offering personalized consultancy with visits from our account manager.
What content ideas do you have for your buyer’s journey?
It's important to understand the buyer as it creates a great impact on understanding the buyer. To be aware of the buyer, we need to think in the buyer's prospect to understand the requirement of the persona,
1. Need to be aware of how the buyer looks for problem solution
2.Ways to consider the solution
3.decide by comparing different option in the marker
What content ideas do you have for your buyer’s journey?
In order to gain awareness behind a business its crucial that certain criteria are met. I would promote my content on different platforms and make user-focused content. There would be content that relates to the customer. When the consideration stage is in effect, I would promote more user based content. For the decision stage I would provide free training courses and testomonials.
What content ideas do you have for your buyer’s journey?
For the awarness stage I would implicate shorts/ youtube videos giving broad ideas/ information needs, aswell as post unique imagery to help the consumer on different platforms such as facebook and instagram.
For the consideration stage, in depth videos or e-books giving a more formal idea of the specific product. Aswell as include reviews of the products.
For the decision stage, I would provide consultation and free trials
What content ideas do you have for your buyer’s journey?
How to brainstorm content for your buyer’s journey: Pro Tip: try HubSpot Blog ideas generator. Answer the public is also good How to brainstorm Content 1. Identify the topic: or idea, is the information, education, or value your content provides. 2. Identify the format: is how you decide to arrange or present your topic.(blog video images/ audio) Awareness Content: • Speak to buyer’s symptoms and problems. • Help your buyer understand their experiences. • Blog posts, infographics, how-to videos Consideration Content: • Inform buyers about possible solutions to their problem. • Help your buyers evaluate the pros and cons of each solution. • Comparison guides, live webinars • Assessments Decision Content: • Highlight the value of your solution. • Convince prospects to choose you. • Free trial, demo, consultation
What content ideas do you have for your buyer’s journey?
During the awareness stage, a youtube video explaining the problems faced by our customers. suring the consideration stage maybe an e-book accompanied by an infographic detailing problems and solutions in our industry, and in the decision stage blogs with testimonials and Q&A's to address questions.
What content ideas do you have for your buyer’s journey?
Awareness Stage:
How-to guides or tutorials that address basic queries related to your industry or product.
Podcasts or webinars featuring industry experts discussing current trends and challenges.
Consideration Stage:
In-depth e-books or comprehensive guides that delve into specific aspects of your industry or product.
Comparison videos or detailed product reviews that outline the unique selling points of your offerings.
Decision Stage:
Client success stories in the form of detailed video testimonials or written case studies, showcasing real-life examples of how your product or service has made a difference.
Live Q&A sessions or personalized consultations to address any lingering concerns and provide reassurance to potential buyers.
These content ideas aim to build trust, establish your authority in the industry, and demonstrate the unique value proposition of your offerings.
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