Inbound

kara_susvilla
Inbound Professor
Inbound Professor

What content ideas do you have for your buyer’s journey?

The buyer’s journey is the active research process someone goes through leading up to a purchase. It’ll help you understand your audience’s challenges and goals, and provide guidance for brainstorming new content.

Get started creating impactful content for your target audience by brainstorming one content idea for each stage of the buyer’s journey. Then, share your ideas below!

Remember, the buyer’s journey consists of three stages: awareness, consideration, and decision. 
To learn more about this, check out the Creating Content for the Buyer’s Journey lesson via HubSpot Academy.

532 Replies 532
NTurner1
Contributor

What content ideas do you have for your buyer’s journey?

Awareness: infographic on how prepardness effects fatality rates

Consideration: assessment on how prepared the OR is for an event

Decision: free consultation on what is stocked in BP's MH cart/its location, location of MH supplies

0 Upvotes
EOnyeka
Participant

What content ideas do you have for your buyer’s journey?

I am making a lot of videos to be posted on IG and Tik tok. Creating awareness about skincare. My videos have been informative and brings them through the 3 stages of awareness consideration and Decision.

0 Upvotes
SDavidson6
Member

What content ideas do you have for your buyer’s journey?

Creating a branded TikTok account

joelrichardsg
Participant

What content ideas do you have for your buyer’s journey?

AWARENESS: How to take better videos and photos through blogs and short videos

CONSIDERATION: Compare a picture with and without my preset

DECISION: A free trial of one preset

REstermyer
Member

What content ideas do you have for your buyer’s journey?

Yes.

Aelboustani
Contributor

What content ideas do you have for your buyer’s journey?

Furniture and decoration

Awareness: Informative short videos posted daily sharing decoration ideas.

 

Consideration: present a virtual showroom of our products offering insentives like free shipping or furniture sliders.

 

Decision: Emphasise on how the product offered can help solve the customer problem.

0 Upvotes
dajayi7Darajayi
Participant

What content ideas do you have for your buyer’s journey?

This is really a great way 

0 Upvotes
nailil7154
Participant

What content ideas do you have for your buyer’s journey?

Awareness stage: it is a stage where we make the audience aware of our products and showing them the quality not quantity of our products.

Consideration stage: it is the stage where customers are doing their on the products and we are commited to make them understand the products.

Decision stage 

it is a stage where by they identify the correct solution and make a choice

0 Upvotes
EGitome
Participant

What content ideas do you have for your buyer’s journey?

AWARNESS:

In this stage I am aim to attract customers but not in a forceful way. The content will be educational. I will opt for Blogs, with a CTA.

CONSIDERATION: 

we are aiming to making them move to the next stage of conversion 

Here I'll offer ebooks, free samples and so on 

DECISION: 

conversion takes place in this stage where they have decided on your product. 

I can provided short testimonial videos at this stage 

0 Upvotes
MS689
Member

What content ideas do you have for your buyer’s journey?

Buyer's journey for an eco-friendly, home goods brand:

 

Awareness Stage:
A blog post or video that explains the importance of reducing waste and the impact it has on the environment.

 

Consideration Stage:
A listicle of recommended products that can help people reduce their waste output.

 

Decision Stage:
Detailed reviews of specific zero waste products, with pros and cons, to help people make informed purchasing decisions.

0 Upvotes
Jshaheen0
Member

What content ideas do you have for your buyer’s journey?

in the awareness, stage speaks to your customer's problems and symptoms. help your buyers speak about their experiences.

in consideration, the stage informs your buyers about possible solutions and problems. help then to evaluate prons and cons of each solutions.

at the end decision stage highlight the value of your solution and convince prospectus to choose you

Abahi
Participant

What content ideas do you have for your buyer’s journey?

Awareness: Blog posts such as Perks of being a professional

Consideration stage: Twitter spaces to discuss industry happenings

Decision stage: Access to a free mentorship program

0 Upvotes
WGorumba
Member

What content ideas do you have for your buyer’s journey?

For Cosmetic Brand

Awareness: Constant social media posts with catchy short videos of influencers that shows how different our product is from other brand and shares guide and information on how to use the.

 

Consideration: Giving away free cuopons and invitations to free samples to our live shops

 

Decision: Short clips of testimonial videos 

0 Upvotes
StephanieMhango
Member

What content ideas do you have for your buyer’s journey?

Content ideas for a mentoring program for self taught graphic designers to improve their value.
Awareness:
 Social media posts that offer tips on how to use industry standard tools and examples of free or low cost alternatives to pricey tools 

Consideration; Free 'taster' 45 minute webinar on how to level up the quality of designs produce and skills to invest in to level up the value of the graphic designer

Decision; Interactive quizzes to determine which mentoring program is the correct fit

0 Upvotes
Irtazat
Member

What content ideas do you have for your buyer’s journey?

Educating my buyer personal, regarding job search strategies on LinkedIn. It's the awareness stage. 

0 Upvotes
KBeachlove
Contributor

What content ideas do you have for your buyer’s journey?

Awareness: Social media posts that offer tips and insights related to our products and services. Loyalty programs for repeat customers.

Consideration; Product demos or trial offers that allow potential customers to experience your product first-hand. 

engage; Email marketing campaigns that offer personalized content and promotions. 

SMendes
Participant

What content ideas do you have for your buyer’s journey?

For a employment agency, for people who are looking for a job

Awareness: blog about the benefits of certain job, video, assesment, salary calculator to let people know how much they can earn net

 

Consideration: blogs on how to prepare for a first and second interview, podcast about preparation for a job interview,

 

Decision content: testimonial written  and video of former employees, checklist for 2nd interview and tip sheet for negotiating salary

PBastida
Member

What content ideas do you have for your buyer’s journey?

Providing potential customers with instructional content that addresses the pain points and roadblocks they have at each stage of the buyer's journey is frequently necessary in order to guide them to a purchasing decision in an efficient manner. Those who aren't quite sure whether or not they want to make a purchase might perhaps benefit from reading a blog post with the heading "5 Common Mistakes to Avoid When Choosing [Product/Service]."

Comparisons and reviews of other items that are similar to the one being considered for purchase may be highly beneficial in terms of persuading prospective customers to make a purchase. This kind of information provides comparisons of features, benefits, pricing, and several other significant characteristics for a range of products and services. A video review that highlights the features and benefits of the product may be a very useful tool during the period of consideration.

0 Upvotes
CTejeda
Member

What content ideas do you have for your buyer’s journey?

youre on point. love this information. 

STarlton
Member

What content ideas do you have for your buyer’s journey?

For a tax audit & accounting services firm:

Awareness: Blog posts about why you should use accounting software, how small businesses can save time by outsourcing accounting

Consideration: Comparison showing the benefits of different softwares (using your company's program as one option)

Decision: 20 minute consultation with one of your experts

TBlunt
Member

What content ideas do you have for your buyer’s journey?

Awareness stage :

We cannot continue like this, we must need a new marketing agency for our project. 

Consideration :

Hiring a completely new team to get new life into our system 

Decision- Case study and assessment. 

0 Upvotes