What content ideas do you have for your buyer’s journey?
The buyer’s journey is the active research process someone goes through leading up to a purchase. It’ll help you understand your audience’s challenges and goals, and provide guidance for brainstorming new content.
Get started creating impactful content for your target audience by brainstorming one content idea for each stage of the buyer’s journey. Then, share your ideas below!
Remember, the buyer’s journey consists of three stages: awareness, consideration, and decision. To learn more about this, check out the Creating Content for the Buyer’s Journey lesson via HubSpot Academy.
What content ideas do you have for your buyer’s journey?
For Cosmetic Brand
Awareness: Constant social media posts with catchy short videos of influencers that shows how different our product is from other brand and shares guide and information on how to use the.
Consideration: Giving away free cuopons and invitations to free samples to our live shops
What content ideas do you have for your buyer’s journey?
Content ideas for a mentoring program for self taught graphic designers to improve their value. Awareness:Social media posts that offer tips on how to use industry standard tools and examples of free or low cost alternatives to pricey tools
Consideration; Free 'taster' 45 minute webinar on how to level up the quality of designs produce and skills to invest in to level up the value of the graphic designer
Decision; Interactive quizzes to determine which mentoring program is the correct fit
What content ideas do you have for your buyer’s journey?
Providing potential customers with instructional content that addresses the pain points and roadblocks they have at each stage of the buyer's journey is frequently necessary in order to guide them to a purchasing decision in an efficient manner. Those who aren't quite sure whether or not they want to make a purchase might perhaps benefit from reading a blog post with the heading "5 Common Mistakes to Avoid When Choosing [Product/Service]."
Comparisons and reviews of other items that are similar to the one being considered for purchase may be highly beneficial in terms of persuading prospective customers to make a purchase. This kind of information provides comparisons of features, benefits, pricing, and several other significant characteristics for a range of products and services. A video review that highlights the features and benefits of the product may be a very useful tool during the period of consideration.
What content ideas do you have for your buyer’s journey?
I am a marketing specialist working to promote a new podcast that focuses on African American experiences and providing a space and resources for love, empathy, and healing.
Awareness: Tiktok videos with clips from podcasts with points of advice and empowerment
Consideration: Refer to podcast for more advice and content - potentially include a blog coupling the podcast to ad another platform.
Decision: Offer discount to live podcast event once subscribed.
What content ideas do you have for your buyer’s journey?
Awareness stage: Blog posts on industry trends and pain points, Infographics on the problem your solution solves and Social media posts highlighting customer stories and testimonial
Consideration stage: Comparison charts and product demos, Case studies and customer success stories, Webinars and live demonstrations
Decision stage:Free trials and product samples, Money-back guarantees and risk-reversal offers and Testimonials from trusted industry experts and thought leaders