Inbound

kara_susvilla
HubSpot Employee
HubSpot Employee

What content ideas do you have for your buyer’s journey?

The buyer’s journey is the active research process someone goes through leading up to a purchase. It’ll help you understand your audience’s challenges and goals, and provide guidance for brainstorming new content.

Get started creating impactful content for your target audience by brainstorming one content idea for each stage of the buyer’s journey. Then, share your ideas below!

Remember, the buyer’s journey consists of three stages: awareness, consideration, and decision. 
To learn more about this, check out the Creating Content for the Buyer’s Journey lesson via HubSpot Academy.

671 Replies 671
EGitome
Participant

What content ideas do you have for your buyer’s journey?

AWARNESS:

In this stage I am aim to attract customers but not in a forceful way. The content will be educational. I will opt for Blogs, with a CTA.

CONSIDERATION: 

we are aiming to making them move to the next stage of conversion 

Here I'll offer ebooks, free samples and so on 

DECISION: 

conversion takes place in this stage where they have decided on your product. 

I can provided short testimonial videos at this stage 

0 Upvotes
MS689
Member

What content ideas do you have for your buyer’s journey?

Buyer's journey for an eco-friendly, home goods brand:

 

Awareness Stage:
A blog post or video that explains the importance of reducing waste and the impact it has on the environment.

 

Consideration Stage:
A listicle of recommended products that can help people reduce their waste output.

 

Decision Stage:
Detailed reviews of specific zero waste products, with pros and cons, to help people make informed purchasing decisions.

0 Upvotes
Jshaheen0
Member

What content ideas do you have for your buyer’s journey?

in the awareness, stage speaks to your customer's problems and symptoms. help your buyers speak about their experiences.

in consideration, the stage informs your buyers about possible solutions and problems. help then to evaluate prons and cons of each solutions.

at the end decision stage highlight the value of your solution and convince prospectus to choose you

Abahi
Participant

What content ideas do you have for your buyer’s journey?

Awareness: Blog posts such as Perks of being a professional

Consideration stage: Twitter spaces to discuss industry happenings

Decision stage: Access to a free mentorship program

0 Upvotes
WGorumba
Member

What content ideas do you have for your buyer’s journey?

For Cosmetic Brand

Awareness: Constant social media posts with catchy short videos of influencers that shows how different our product is from other brand and shares guide and information on how to use the.

 

Consideration: Giving away free cuopons and invitations to free samples to our live shops

 

Decision: Short clips of testimonial videos 

0 Upvotes
StephanieMhango
Member

What content ideas do you have for your buyer’s journey?

Content ideas for a mentoring program for self taught graphic designers to improve their value.
Awareness:
 Social media posts that offer tips on how to use industry standard tools and examples of free or low cost alternatives to pricey tools 

Consideration; Free 'taster' 45 minute webinar on how to level up the quality of designs produce and skills to invest in to level up the value of the graphic designer

Decision; Interactive quizzes to determine which mentoring program is the correct fit

0 Upvotes
Irtazat
Member

What content ideas do you have for your buyer’s journey?

Educating my buyer personal, regarding job search strategies on LinkedIn. It's the awareness stage. 

0 Upvotes
KBeachlove
Contributor

What content ideas do you have for your buyer’s journey?

Awareness: Social media posts that offer tips and insights related to our products and services. Loyalty programs for repeat customers.

Consideration; Product demos or trial offers that allow potential customers to experience your product first-hand. 

engage; Email marketing campaigns that offer personalized content and promotions. 

SMendes
Participant

What content ideas do you have for your buyer’s journey?

For a employment agency, for people who are looking for a job

Awareness: blog about the benefits of certain job, video, assesment, salary calculator to let people know how much they can earn net

 

Consideration: blogs on how to prepare for a first and second interview, podcast about preparation for a job interview,

 

Decision content: testimonial written  and video of former employees, checklist for 2nd interview and tip sheet for negotiating salary

PBastida
Member

What content ideas do you have for your buyer’s journey?

Providing potential customers with instructional content that addresses the pain points and roadblocks they have at each stage of the buyer's journey is frequently necessary in order to guide them to a purchasing decision in an efficient manner. Those who aren't quite sure whether or not they want to make a purchase might perhaps benefit from reading a blog post with the heading "5 Common Mistakes to Avoid When Choosing [Product/Service]."

Comparisons and reviews of other items that are similar to the one being considered for purchase may be highly beneficial in terms of persuading prospective customers to make a purchase. This kind of information provides comparisons of features, benefits, pricing, and several other significant characteristics for a range of products and services. A video review that highlights the features and benefits of the product may be a very useful tool during the period of consideration.

0 Upvotes
CTejeda
Member

What content ideas do you have for your buyer’s journey?

youre on point. love this information. 

STarlton
Member

What content ideas do you have for your buyer’s journey?

For a tax audit & accounting services firm:

Awareness: Blog posts about why you should use accounting software, how small businesses can save time by outsourcing accounting

Consideration: Comparison showing the benefits of different softwares (using your company's program as one option)

Decision: 20 minute consultation with one of your experts

TBlunt
Member

What content ideas do you have for your buyer’s journey?

Awareness stage :

We cannot continue like this, we must need a new marketing agency for our project. 

Consideration :

Hiring a completely new team to get new life into our system 

Decision- Case study and assessment. 

0 Upvotes
RCordes
Member

What content ideas do you have for your buyer’s journey?

I am a marketing specialist working to promote a new podcast that focuses on African American experiences and providing a space and resources for love, empathy, and healing.

Awareness: Tiktok videos with clips from podcasts with points of advice and empowerment

Consideration: Refer to podcast for more advice and content - potentially include a blog coupling the podcast to ad another platform.

Decision: Offer discount to live podcast event once subscribed.

 

0 Upvotes
AngelaSG
Member

What content ideas do you have for your buyer’s journey?

Awareness: Visual - video and display - share information in a causal mode 

Consideration: Request demo - site link to the program  

Decision: Offer curated solutions

AAlotaibi5
Member

What content ideas do you have for your buyer’s journey?

I have a business called "Marketing sports " it helps marketers to understand marketing by creating animation videos and posts. 

Awareness stage :

Creating videos on Youtube explaining the marketing principles.

Consideration :

Book guide to choosing your best solution 

Decision :

Free trial to try our services. 

0 Upvotes
remosh97
Contributor

What content ideas do you have for your buyer’s journey?

I have a business called "Marketing stories " it helps marketers to understand marketing by creating animation videos and posts. 

Awareness stage :

Creating videos on Youtube explaining the marketing principles.

Consideration :

Book guide to choosing your best solution 

Decision :

Free trial to try our services. 

0 Upvotes
hadiqa41
Member

What content ideas do you have for your buyer’s journey?

Awareness: Social media posts that offer tips and insights related to your product or service.

Videos that provide an overview of your industry or product and its benefits.

Consideration; Product demos or trial offers that allow potential customers to experience your product first-hand.

engage; Email marketing campaigns that offer personalized content and promotions to potential customers.

Loyalty programs or rewards for repeat customers.

0 Upvotes
balamhernandez7
Member

What content ideas do you have for your buyer’s journey?

probably adding some badges to the costumer journey might be of help.

0 Upvotes
Ankit1983
Member

What content ideas do you have for your buyer’s journey?

Awareness Stage - Market Overview, Benchmark, Industry Size.

 

Consideration Stage - Opportunity to engage with real life customer problems. 

 

Decision Stage - Offer Solution 

0 Upvotes
RRusinovich
Member

What content ideas do you have for your buyer’s journey?

  1. Awareness stage: Blog posts on industry trends and pain points, Infographics on the problem your solution solves and Social media posts highlighting customer stories and testimonial
  2. Consideration stage: Comparison charts and product demos, Case studies and customer success stories, Webinars and live demonstrations
  3. Decision stage:Free trials and product samples, Money-back guarantees and risk-reversal offers and Testimonials from trusted industry experts and thought leaders