What content ideas do you have for your buyer’s journey?

[kara_susvilla]

The buyer’s journey is the active research process someone goes through leading up to a purchase. It’ll help you understand your audience’s challenges and goals, and provide guidance for brainstorming new content.

Get started creating impactful content for your target audience by brainstorming one content idea for each stage of the buyer’s journey. Then, share your ideas below!

Remember, the buyer’s journey consists of three stages: awareness, consideration, and decision. To learn more about this, check out the Creating Content for the Buyer’s Journey lesson via HubSpot Academy.

[KBeachlove]

Awareness: Social media posts that offer tips and insights related to our products and services. Loyalty programs for repeat customers.

Consideration; Product demos or trial offers that allow potential customers to experience your product first-hand. 

engage; Email marketing campaigns that offer personalized content and promotions. 

[SMendes]

For a employment agency, for people who are looking for a job

Awareness: blog about the benefits of certain job, video, assesment, salary calculator to let people know how much they can earn net

Consideration: blogs on how to prepare for a first and second interview, podcast about preparation for a job interview,

Decision content: testimonial written  and video of former employees, checklist for 2nd interview and tip sheet for negotiating salary

[PBastida]

Providing potential customers with instructional content that addresses the pain points and roadblocks they have at each stage of the buyer's journey is frequently necessary in order to guide them to a purchasing decision in an efficient manner. Those who aren't quite sure whether or not they want to make a purchase might perhaps benefit from reading a blog post with the heading "5 Common Mistakes to Avoid When Choosing [Product/Service]."

Comparisons and reviews of other items that are similar to the one being considered for purchase may be highly beneficial in terms of persuading prospective customers to make a purchase. This kind of information provides comparisons of features, benefits, pricing, and several other significant characteristics for a range of products and services. A video review that highlights the features and benefits of the product may be a very useful tool during the period of consideration.

[CTejeda]

youre on point. love this information. 

[STarlton]

For a tax audit & accounting services firm:

Awareness: Blog posts about why you should use accounting software, how small businesses can save time by outsourcing accounting

Consideration: Comparison showing the benefits of different softwares (using your company's program as one option)

Decision: 20 minute consultation with one of your experts

[TBlunt]

Awareness stage :

We cannot continue like this, we must need a new marketing agency for our project. 

Consideration :

Hiring a completely new team to get new life into our system 

Decision- Case study and assessment. 

[RCordes]

I am a marketing specialist working to promote a new podcast that focuses on African American experiences and providing a space and resources for love, empathy, and healing.

Awareness: Tiktok videos with clips from podcasts with points of advice and empowerment

Consideration: Refer to podcast for more advice and content - potentially include a blog coupling the podcast to ad another platform.

Decision: Offer discount to live podcast event once subscribed.

[AngelaSG]

Awareness: Visual - video and display - share information in a causal mode 

Consideration: Request demo - site link to the program  

Decision: Offer curated solutions

[AAlotaibi5]

I have a business called "Marketing sports " it helps marketers to understand marketing by creating animation videos and posts. 

Awareness stage :

Creating videos on Youtube explaining the marketing principles.

Consideration :

Book guide to choosing your best solution 

Decision :

Free trial to try our services. 

[remosh97]

I have a business called "Marketing stories " it helps marketers to understand marketing by creating animation videos and posts. 

Awareness stage :

Creating videos on Youtube explaining the marketing principles.

Consideration :

Book guide to choosing your best solution 

Decision :

Free trial to try our services. 

[hadiqa41]

Awareness: Social media posts that offer tips and insights related to your product or service.

Videos that provide an overview of your industry or product and its benefits.

Consideration; Product demos or trial offers that allow potential customers to experience your product first-hand.

engage; Email marketing campaigns that offer personalized content and promotions to potential customers.

Loyalty programs or rewards for repeat customers.

[balamhernandez7]

probably adding some badges to the costumer journey might be of help.

[Ankit1983]

Awareness Stage - Market Overview, Benchmark, Industry Size.

Consideration Stage - Opportunity to engage with real life customer problems. 

Decision Stage - Offer Solution 

[RRusinovich]

1. Awareness stage: Blog posts on industry trends and pain points, Infographics on the problem your solution solves and Social media posts highlighting customer stories and testimonial
2. Consideration stage: Comparison charts and product demos, Case studies and customer success stories, Webinars and live demonstrations
3. Decision stage:Free trials and product samples, Money-back guarantees and risk-reversal offers and Testimonials from trusted industry experts and thought leaders

[BiggestAG]

Content Ideas for the buyers journey

Awareness stage:Instagram, Facebook plus emails; Reasons why your products are not selling at launch

Consideration stage: Why you should create best selling products, this is a free 10 to 15 minutes training 

Decision stage: How to create best selling product, a low price online training.

[SCrawford7]

• What is FB plus Emails?

[KKerosky]

Awareness stage: social media campaigns, blog posts, and videos.

consideration stage: questionnaires, customer testimonials, case studies, and free samples.

Decision stage: free consultations

[Jeannairene68]

Blog, blog, blog.

If you haven't guessed already, my big focus is getting my blog rolling. I am using the cluster method to link smaller blogs to a pillar page focused on a certain topic I want to attract clients for. I will write blogs for all stages of the buyer's journey. 

Next, I love the idea of an interactive activity. First, I like the idea because it will offer value to them. Second, I'm not sure how I want to created the interactive feature, but I do think that whatever I do, it will result in my knowing the client and their needs a little better. Finally, I have had a podcast and have created videos before. I really like doing that and it has given me some traction in the past.

[Yin]

In my previous work: Counselling and Psychotherapy services, first of all, we used how to contents:

For example: How can HR help team members burnout ? - blog post or short video with narration by counsellors

Secondly, we track people questions, reactions, messages and produce webinars for specific people

For example : Webinar for parents and guridians  : Dealing with pre teens and teenagers 

Last, once they attend our webinar, we send free consultation inviation and  counselling room tours .

[SCrawford7]

What tools will you use to mesurae client's  questions and reactions?

[Awerthy01]

• For the awareness stage: 5 Reasons to Book a Voluntourism Package For Your Next Vacation (to solve for the problem of traveling but doing so sustainably, ethically, and doing good in the travel destination of choice.
• For the consideration stage: Traveling With a Travel Agency Vs. IVHQ Voluntourism comparison guide.  We would use a side-by-side table with checks (✔️ )and x's (✖️) to show what the voluntourism organiztion versus the travel agency provides.
• For the decision stage: We'd offer a free consultation with a live representative on the spot, via a video platform, to discuss potential trip ideas and methods for traveling.
  
  This was really helpful!  Thank you for sharing this discussion prompt!