What content ideas do you have for your buyer’s journey?
The buyer’s journey is the active research process someone goes through leading up to a purchase. It’ll help you understand your audience’s challenges and goals, and provide guidance for brainstorming new content.
Get started creating impactful content for your target audience by brainstorming one content idea for each stage of the buyer’s journey. Then, share your ideas below!
Remember, the buyer’s journey consists of three stages: awareness, consideration, and decision. To learn more about this, check out the Creating Content for the Buyer’s Journey lesson via HubSpot Academy.
What content ideas do you have for your buyer’s journey?
Awareness stage: Blog posts on industry trends and pain points, Infographics on the problem your solution solves and Social media posts highlighting customer stories and testimonial
Consideration stage: Comparison charts and product demos, Case studies and customer success stories, Webinars and live demonstrations
Decision stage:Free trials and product samples, Money-back guarantees and risk-reversal offers and Testimonials from trusted industry experts and thought leaders
What content ideas do you have for your buyer’s journey?
Blog, blog, blog.
If you haven't guessed already, my big focus is getting my blog rolling. I am using the cluster method to link smaller blogs to a pillar page focused on a certain topic I want to attract clients for. I will write blogs for all stages of the buyer's journey.
Next, I love the idea of an interactive activity. First, I like the idea because it will offer value to them. Second, I'm not sure how I want to created the interactive feature, but I do think that whatever I do, it will result in my knowing the client and their needs a little better. Finally, I have had a podcast and have created videos before. I really like doing that and it has given me some traction in the past.
What content ideas do you have for your buyer’s journey?
For the awareness stage: 5 Reasons to Book a Voluntourism Package For Your Next Vacation (to solve for the problem of traveling but doing so sustainably, ethically, and doing good in the travel destination of choice.
For the consideration stage: Traveling With a Travel Agency Vs. IVHQ Voluntourism comparison guide. We would use a side-by-side table with checks (✔️ )and x's (✖️) to show what the voluntourism organiztion versus the travel agency provides.
For the decision stage: We'd offer a free consultation with a live representative on the spot, via a video platform, to discuss potential trip ideas and methods for traveling.
This was really helpful! Thank you for sharing this discussion prompt!
What content ideas do you have for your buyer’s journey?
Awareness stage: "Language barrier causing riefs in buyers buying certain products in Japan" "Common problems face by people who want specific products from Japan"
Consideration stage: Create blogpost about the process of shipping from Japan to their specified country , pros and cons of using different service
Decision stage: Videos showing how their package is being handled by said company, top 5 reasons to use this service
What content ideas do you have for your buyer’s journey?
Use testimonials from customers at the awareness, consideration, and decision stages. For example, an interviewed customer can describe the pain and symptoms of a headache they did not know how to treat for awareness. Seeking therapies on the Internet such a pain relievers is consideration. Deciding pain relief products such as Tylenol or Advil making a descision.
