Inbound

kara_susvilla
Inbound Professor
Inbound Professor

What content ideas do you have for your buyer’s journey?

The buyer’s journey is the active research process someone goes through leading up to a purchase. It’ll help you understand your audience’s challenges and goals, and provide guidance for brainstorming new content.

Get started creating impactful content for your target audience by brainstorming one content idea for each stage of the buyer’s journey. Then, share your ideas below!

Remember, the buyer’s journey consists of three stages: awareness, consideration, and decision. 
To learn more about this, check out the Creating Content for the Buyer’s Journey lesson via HubSpot Academy.

550 Replies 550
remosh97
Contributor

What content ideas do you have for your buyer’s journey?

I have a business called "Marketing stories " it helps marketers to understand marketing by creating animation videos and posts. 

Awareness stage :

Creating videos on Youtube explaining the marketing principles.

Consideration :

Book guide to choosing your best solution 

Decision :

Free trial to try our services. 

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hadiqa41
Member

What content ideas do you have for your buyer’s journey?

Awareness: Social media posts that offer tips and insights related to your product or service.

Videos that provide an overview of your industry or product and its benefits.

Consideration; Product demos or trial offers that allow potential customers to experience your product first-hand.

engage; Email marketing campaigns that offer personalized content and promotions to potential customers.

Loyalty programs or rewards for repeat customers.

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balamhernandez7
Member

What content ideas do you have for your buyer’s journey?

probably adding some badges to the costumer journey might be of help.

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Ankit1983
Member

What content ideas do you have for your buyer’s journey?

Awareness Stage - Market Overview, Benchmark, Industry Size.

 

Consideration Stage - Opportunity to engage with real life customer problems. 

 

Decision Stage - Offer Solution 

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RRusinovich
Member

What content ideas do you have for your buyer’s journey?

  1. Awareness stage: Blog posts on industry trends and pain points, Infographics on the problem your solution solves and Social media posts highlighting customer stories and testimonial
  2. Consideration stage: Comparison charts and product demos, Case studies and customer success stories, Webinars and live demonstrations
  3. Decision stage:Free trials and product samples, Money-back guarantees and risk-reversal offers and Testimonials from trusted industry experts and thought leaders
BiggestAG
Member

What content ideas do you have for your buyer’s journey?

Content Ideas for the buyers journey

Awareness stage:Instagram, Facebook plus emails; Reasons why your products are not selling at launch

 

Consideration stage: Why you should create best selling products, this is a free 10 to 15 minutes training 

 

Decision stage: How to create best selling product, a low price online training.

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SCrawford7
Participant

What content ideas do you have for your buyer’s journey?

  • What is FB plus Emails?
KKerosky
Participant

What content ideas do you have for your buyer’s journey?

Awareness stage: social media campaigns, blog posts, and videos.

consideration stage: questionnaires, customer testimonials, case studies, and free samples.

Decision stage: free consultations

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Jeannairene68
Contributor

What content ideas do you have for your buyer’s journey?

Blog, blog, blog.

 

If you haven't guessed already, my big focus is getting my blog rolling. I am using the cluster method to link smaller blogs to a pillar page focused on a certain topic I want to attract clients for. I will write blogs for all stages of the buyer's journey. 

Next, I love the idea of an interactive activity. First, I like the idea because it will offer value to them. Second, I'm not sure how I want to created the interactive feature, but I do think that whatever I do, it will result in my knowing the client and their needs a little better. Finally, I have had a podcast and have created videos before. I really like doing that and it has given me some traction in the past.

Yin
Member

What content ideas do you have for your buyer’s journey?

In my previous work: Counselling and Psychotherapy services, first of all, we used how to contents:

 

For example: How can HR help team members burnout ? - blog post or short video with narration by counsellors

 

Secondly, we track people questions, reactions, messages and produce webinars for specific people

 

For example : Webinar for parents and guridians  : Dealing with pre teens and teenagers 

 

 

Last, once they attend our webinar, we send free consultation inviation and  counselling room tours .

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SCrawford7
Participant

What content ideas do you have for your buyer’s journey?

What tools will you use to mesurae client's  questions and reactions?

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Awerthy01
Member

What content ideas do you have for your buyer’s journey?

  • For the awareness stage: 5 Reasons to Book a Voluntourism Package For Your Next Vacation (to solve for the problem of traveling but doing so sustainably, ethically, and doing good in the travel destination of choice.
  • For the consideration stage: Traveling With a Travel Agency Vs. IVHQ Voluntourism comparison guide.  We would use a side-by-side table with checks (✔️ )and x's (✖️) to show what the voluntourism organiztion versus the travel agency provides.
  • For the decision stage: We'd offer a free consultation with a live representative on the spot, via a video platform, to discuss potential trip ideas and methods for traveling.

    This was really helpful!  Thank you for sharing this discussion prompt!
AbdullaMuj
Member

What content ideas do you have for your buyer’s journey?

Awareness stage: "Why Users don't like Website and Mobile App " ( blog and videos on Youtube &  Facebook )

Consideration:  " What to look for when hiring UX / UI designer" ( blog, infographics, and videos on social media)

Decision: Free UX UI design service for one month ( ad campaigns search and social media )

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NathyMartínez24
Member

What content ideas do you have for your buyer’s journey?

What content ideas do you have for your buyer's journey?

 

Awareness stage: Social Media Campaigns about self-care, relaxation, and beauty. Photos of success cases.

Consideration stage: Blog explaining the goods of the products I sell, the benefits of taking my services, and relaxation techniques as beauty tips. 

Decision stage: Ads for promoting the scheduling system of the services, and ads for promoting an app for buying beauty products. 

 

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AudreyOlivia
Member

What content ideas do you have for your buyer’s journey?

Awareness stage: "Language barrier causing riefs in buyers buying certain products in Japan" "Common problems face by people who want specific products from Japan"

Consideration stage: Create blogpost about the process of shipping from Japan to their specified country , pros and cons of using different service

Decision stage: Videos showing how their package is being handled by said company, top 5 reasons to use this service

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AKumari9
Member

What content ideas do you have for your buyer’s journey?

For a tax audit & accounting services firm:

Awareness: Blog posts about why you should use accounting software, how small businesses can save time by outsourcing accounting

Consideration: Comparison showing the benefits of different softwares (using your company's program as one option)

Decision: 20 minute consultation with one of your experts

CSaunders6
Member

What content ideas do you have for your buyer’s journey?

Awareness stage: Buyer has difficulty managing data centre assets (blog)

Consideration stage: Inform buyer of pros and cons of DCIM (comparison guide)

Decision stage: Convince buyer that DCIM is best because XYZ (free trial)

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JNessStirling
Member

What content ideas do you have for your buyer’s journey?

Awareness stage: We need a new media agency for Product X.

Consideration stage: Webinar and comparison guide

Decision stage: Case study and assessment.

MCox6
Member

What content ideas do you have for your buyer’s journey?

Use testimonials from customers at the awareness, consideration, and decision stages.  For example, an interviewed customer can describe the pain and symptoms of a headache they did not know how to treat for awareness.  Seeking therapies on the Internet such a pain relievers is consideration.  Deciding pain relief products such as Tylenol or Advil making a descision.

AMuchoki
Participant

What content ideas do you have for your buyer’s journey?

Here are a few content ideas for each stage of the buyer's journey:

Awareness stage:

— Common problems faced by [target audience]

— How to identify if you have [problem your product/service solves]

Consideration stage:

— 5 ways to solve [common problem faced by target audience]

— Pros and cons of different [product/service] options

Decision stage:

— Case study: How [product/service] helped [company/individual] solve [specific problem]

— Top 5 reasons to choose [product/service] over competitors

 

JuliRaynal
Member

What content ideas do you have for your buyer’s journey?

Hi, I'm from Brazil and I'm work with digital marketing which I owner of a company. My content about my buyer's journey is contents about how digital marketing can help many companies about their sales and how they can increase their business and I also write about branding. My purpose with my company is to help  small companies how they can better their business with a digital marketing strategy.

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