Inbound

kara_susvilla
Professor de Inbound
Professor de Inbound

What content ideas do you have for your buyer’s journey?

The buyer’s journey is the active research process someone goes through leading up to a purchase. It’ll help you understand your audience’s challenges and goals, and provide guidance for brainstorming new content.

Get started creating impactful content for your target audience by brainstorming one content idea for each stage of the buyer’s journey. Then, share your ideas below!

Remember, the buyer’s journey consists of three stages: awareness, consideration, and decision. 
To learn more about this, check out the Creating Content for the Buyer’s Journey lesson via HubSpot Academy.

616 Respostas 616
MCox6
Membro

What content ideas do you have for your buyer’s journey?

Use testimonials from customers at the awareness, consideration, and decision stages.  For example, an interviewed customer can describe the pain and symptoms of a headache they did not know how to treat for awareness.  Seeking therapies on the Internet such a pain relievers is consideration.  Deciding pain relief products such as Tylenol or Advil making a descision.

AMuchoki
Participante

What content ideas do you have for your buyer’s journey?

Here are a few content ideas for each stage of the buyer's journey:

Awareness stage:

— Common problems faced by [target audience]

— How to identify if you have [problem your product/service solves]

Consideration stage:

— 5 ways to solve [common problem faced by target audience]

— Pros and cons of different [product/service] options

Decision stage:

— Case study: How [product/service] helped [company/individual] solve [specific problem]

— Top 5 reasons to choose [product/service] over competitors

 

JuliRaynal
Membro

What content ideas do you have for your buyer’s journey?

Hi, I'm from Brazil and I'm work with digital marketing which I owner of a company. My content about my buyer's journey is contents about how digital marketing can help many companies about their sales and how they can increase their business and I also write about branding. My purpose with my company is to help  small companies how they can better their business with a digital marketing strategy.

0 Avaliação positiva
PBittencourt
Participante

What content ideas do you have for your buyer’s journey?

What content ideas do you have for your buyer’s journey?

What I do, in addition to awareness, consideration, decision, is to categorize by global themes, such as Institutional, Features, Day-to-day tips, Opportunities, etc... this way it helps to direct the contents to the different stages. As you check in, you can always update these categories in your plan. After planning the whole month or so and executing it, you should check the results, if your audience is really engaged with your content. Otherwise, you will have to adjust your plans. It's an eternal PDCA cycle. Hope it can help others. Warm regards and I appreciate HubSpot's Academy for all help.

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ELantz1
Membro

What content ideas do you have for your buyer’s journey?

Awareness sticks out to me as part of the process our company should focus on to provide our leads and customers with accurate information about the problems they are experiencing and let them know we understand their frustrations as they are trying to make a purchase decision.

0 Avaliação positiva
viniciuslamegoo
Participante

What content ideas do you have for your buyer’s journey?

Awareness: Create content based on common problems our buyer personas are researching about it on social media, blogs, and other platforms.
Consideration: Create content of the alternatives the buyer has available to solve the problem and the pros and cons of each solution.
Decision: Offer a free trial, demo, or consultation to help te buyer better understand how you will solve the problem encountered.

gmarkey
Participante | Parceiro Elite
Participante | Parceiro Elite

What content ideas do you have for your buyer’s journey?

Awareness

consideration

decision

0 Avaliação positiva
mrknowitall
Membro

What content ideas do you have for your buyer’s journey?

Awareness

consideration

decision

0 Avaliação positiva
KCArana
Membro

What content ideas do you have for your buyer’s journey?

awareness 

consideration

decision 

0 Avaliação positiva
JRamirez82
Participante

What content ideas do you have for your buyer’s journey?

awareness, consideration, decision

0 Avaliação positiva
JenniferSolomon
Membro

What content ideas do you have for your buyer’s journey?

Awareness 

Consideration

Decision

0 Avaliação positiva
AIbrahimShuaibu
Colaborador(a)

What content ideas do you have for your buyer’s journey?

Topic: Importance of email marketing. 

Awareness: Publish a LinkedIn post on why ROI is still low for most business owners. 

Consideration: Another post on possible ways of increasing ROI and why email marketing is the most sustainable option. 

Decision: A video testimonial of a business owner that got 10X her ROI after we helped her launch an Email marketing campaign. 

GPJan
Participante

What content ideas do you have for your buyer’s journey?

awareness 

consideration

decision 

0 Avaliação positiva
grothp
Membro

What content ideas do you have for your buyer’s journey?

awareness 

consideration

decision 

0 Avaliação positiva
NKibore
Membro

What content ideas do you have for your buyer’s journey?

Awareness

Consideration

Decision 

0 Avaliação positiva
dfrancisco5
Membro

What content ideas do you have for your buyer’s journey?

 

What content ideas do you have for your buyer’s journey?

Awareness

Consideration

Decision

0 Avaliação positiva
ANEBBACHE
Participante

What content ideas do you have for your buyer’s journey?

Topic: Quality control

Awareness: Post a video about the importance of quality control and its regulation.

Consideration: Live webinars.

Decision:  Publish a case study about the provision of the services like inspection, experienced cases in the field, and its impact on quality control in the industrial activity. A quiz for sensibilisation for the safety at work with a certification delivery.

HieuDuong
Membro

What content ideas do you have for your buyer’s journey?

Awareness stage: Blog about which skills should Gen Z - Global Citizen should or must have during their uni time, Sharing learning tips, etc...

Consideration stage: News, TV news

Decision: Meeting, Opening days

0 Avaliação positiva
Burpeemom
Colaborador(a)

What content ideas do you have for your buyer’s journey?

awareness stage - blog posts about acid reflux in infants. what can cause it and solutions

consiferation stage - vidoe of Handy burp'ems being used and doing what it is intened to do

decision  stage - added benefits listed along with a coupon for dollars off and or free shipping

0 Avaliação positiva
wang388
Membro

What content ideas do you have for your buyer’s journey?

Blogging is one of the content ideas I have for my buyer's journey. It helps careers get started, the activities in a great mood, and most importantly to balance the life and work equally. 

0 Avaliação positiva
RMoy
Participante

What content ideas do you have for your buyer’s journey?

Awareness - Blog posts about common stumbling blocks in modern fashion merchandising, some of the most common problems

Consideration - Webinar about the pro and cons of building homegrown solutions vs. using external solutions

Decision - Free demo of our software