What content ideas do you have for your buyer’s journey?
The buyer’s journey is the active research process someone goes through leading up to a purchase. It’ll help you understand your audience’s challenges and goals, and provide guidance for brainstorming new content.
Get started creating impactful content for your target audience by brainstorming one content idea for each stage of the buyer’s journey. Then, share your ideas below!
Remember, the buyer’s journey consists of three stages: awareness, consideration, and decision. To learn more about this, check out the Creating Content for the Buyer’s Journey lesson via HubSpot Academy.
What content ideas do you have for your buyer’s journey?
Awareness sticks out to me as part of the process our company should focus on to provide our leads and customers with accurate information about the problems they are experiencing and let them know we understand their frustrations as they are trying to make a purchase decision.
What content ideas do you have for your buyer’s journey?
Awareness: Create content based on common problems our buyer personas are researching about it on social media, blogs, and other platforms. Consideration: Create content of the alternatives the buyer has available to solve the problem and the pros and cons of each solution. Decision: Offer a free trial, demo, or consultation to help te buyer better understand how you will solve the problem encountered.
What content ideas do you have for your buyer’s journey?
Topic: Quality control
Awareness: Post a video about the importance of quality control and its regulation.
Consideration: Live webinars.
Decision: Publish a case study about the provision of the services like inspection, experienced cases in the field, and its impact on quality control in the industrial activity. A quiz for sensibilisation for the safety at work with a certification delivery.
What content ideas do you have for your buyer’s journey?
Blogging is one of the content ideas I have for my buyer's journey. It helps careers get started, the activities in a great mood, and most importantly to balance the life and work equally.
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