Inbound

kara_susvilla
Inbound Professor
Inbound Professor

What content ideas do you have for your buyer’s journey?

The buyer’s journey is the active research process someone goes through leading up to a purchase. It’ll help you understand your audience’s challenges and goals, and provide guidance for brainstorming new content.

Get started creating impactful content for your target audience by brainstorming one content idea for each stage of the buyer’s journey. Then, share your ideas below!

Remember, the buyer’s journey consists of three stages: awareness, consideration, and decision. 
To learn more about this, check out the Creating Content for the Buyer’s Journey lesson via HubSpot Academy.

599 Replies 599
AudreyOlivia
Member

What content ideas do you have for your buyer’s journey?

Awareness stage: "Language barrier causing riefs in buyers buying certain products in Japan" "Common problems face by people who want specific products from Japan"

Consideration stage: Create blogpost about the process of shipping from Japan to their specified country , pros and cons of using different service

Decision stage: Videos showing how their package is being handled by said company, top 5 reasons to use this service

0 Upvotes
AKumari9
Member

What content ideas do you have for your buyer’s journey?

For a tax audit & accounting services firm:

Awareness: Blog posts about why you should use accounting software, how small businesses can save time by outsourcing accounting

Consideration: Comparison showing the benefits of different softwares (using your company's program as one option)

Decision: 20 minute consultation with one of your experts

CSaunders6
Member

What content ideas do you have for your buyer’s journey?

Awareness stage: Buyer has difficulty managing data centre assets (blog)

Consideration stage: Inform buyer of pros and cons of DCIM (comparison guide)

Decision stage: Convince buyer that DCIM is best because XYZ (free trial)

0 Upvotes
JNessStirling
Member

What content ideas do you have for your buyer’s journey?

Awareness stage: We need a new media agency for Product X.

Consideration stage: Webinar and comparison guide

Decision stage: Case study and assessment.

MCox6
Member

What content ideas do you have for your buyer’s journey?

Use testimonials from customers at the awareness, consideration, and decision stages.  For example, an interviewed customer can describe the pain and symptoms of a headache they did not know how to treat for awareness.  Seeking therapies on the Internet such a pain relievers is consideration.  Deciding pain relief products such as Tylenol or Advil making a descision.

AMuchoki
Participant

What content ideas do you have for your buyer’s journey?

Here are a few content ideas for each stage of the buyer's journey:

Awareness stage:

— Common problems faced by [target audience]

— How to identify if you have [problem your product/service solves]

Consideration stage:

— 5 ways to solve [common problem faced by target audience]

— Pros and cons of different [product/service] options

Decision stage:

— Case study: How [product/service] helped [company/individual] solve [specific problem]

— Top 5 reasons to choose [product/service] over competitors

 

JuliRaynal
Member

What content ideas do you have for your buyer’s journey?

Hi, I'm from Brazil and I'm work with digital marketing which I owner of a company. My content about my buyer's journey is contents about how digital marketing can help many companies about their sales and how they can increase their business and I also write about branding. My purpose with my company is to help  small companies how they can better their business with a digital marketing strategy.

0 Upvotes
PBittencourt
Participant

What content ideas do you have for your buyer’s journey?

What content ideas do you have for your buyer’s journey?

What I do, in addition to awareness, consideration, decision, is to categorize by global themes, such as Institutional, Features, Day-to-day tips, Opportunities, etc... this way it helps to direct the contents to the different stages. As you check in, you can always update these categories in your plan. After planning the whole month or so and executing it, you should check the results, if your audience is really engaged with your content. Otherwise, you will have to adjust your plans. It's an eternal PDCA cycle. Hope it can help others. Warm regards and I appreciate HubSpot's Academy for all help.

0 Upvotes
ELantz1
Member

What content ideas do you have for your buyer’s journey?

Awareness sticks out to me as part of the process our company should focus on to provide our leads and customers with accurate information about the problems they are experiencing and let them know we understand their frustrations as they are trying to make a purchase decision.

0 Upvotes
viniciuslamegoo
Participant

What content ideas do you have for your buyer’s journey?

Awareness: Create content based on common problems our buyer personas are researching about it on social media, blogs, and other platforms.
Consideration: Create content of the alternatives the buyer has available to solve the problem and the pros and cons of each solution.
Decision: Offer a free trial, demo, or consultation to help te buyer better understand how you will solve the problem encountered.

gmarkey
Participant | Elite Partner
Participant | Elite Partner

What content ideas do you have for your buyer’s journey?

Awareness

consideration

decision

0 Upvotes
mrknowitall
Member

What content ideas do you have for your buyer’s journey?

Awareness

consideration

decision

0 Upvotes
KCArana
Member

What content ideas do you have for your buyer’s journey?

awareness 

consideration

decision 

0 Upvotes
JRamirez82
Participant

What content ideas do you have for your buyer’s journey?

awareness, consideration, decision

0 Upvotes
JenniferSolomon
Member

What content ideas do you have for your buyer’s journey?

Awareness 

Consideration

Decision

0 Upvotes
AIbrahimShuaibu
Contributor

What content ideas do you have for your buyer’s journey?

Topic: Importance of email marketing. 

Awareness: Publish a LinkedIn post on why ROI is still low for most business owners. 

Consideration: Another post on possible ways of increasing ROI and why email marketing is the most sustainable option. 

Decision: A video testimonial of a business owner that got 10X her ROI after we helped her launch an Email marketing campaign. 

GPJan
Participant

What content ideas do you have for your buyer’s journey?

awareness 

consideration

decision 

0 Upvotes
grothp
Member

What content ideas do you have for your buyer’s journey?

awareness 

consideration

decision 

0 Upvotes
NKibore
Member

What content ideas do you have for your buyer’s journey?

Awareness

Consideration

Decision 

0 Upvotes
dfrancisco5
Member

What content ideas do you have for your buyer’s journey?

 

What content ideas do you have for your buyer’s journey?

Awareness

Consideration

Decision

0 Upvotes
ANEBBACHE
Participant

What content ideas do you have for your buyer’s journey?

Topic: Quality control

Awareness: Post a video about the importance of quality control and its regulation.

Consideration: Live webinars.

Decision:  Publish a case study about the provision of the services like inspection, experienced cases in the field, and its impact on quality control in the industrial activity. A quiz for sensibilisation for the safety at work with a certification delivery.