What content ideas do you have for your buyer’s journey?

[kara_susvilla]

The buyer’s journey is the active research process someone goes through leading up to a purchase. It’ll help you understand your audience’s challenges and goals, and provide guidance for brainstorming new content.

Get started creating impactful content for your target audience by brainstorming one content idea for each stage of the buyer’s journey. Then, share your ideas below!

Remember, the buyer’s journey consists of three stages: awareness, consideration, and decision. To learn more about this, check out the Creating Content for the Buyer’s Journey lesson via HubSpot Academy.

[gmarkey]

Awareness

consideration

decision

[mrknowitall]

Awareness

consideration

decision

[KCArana]

awareness 

consideration

decision 

[JRamirez82]

awareness, consideration, decision

[JenniferSolomon]

Awareness 

Consideration

Decision

[AIbrahimShuaibu]

Topic: Importance of email marketing. 

Awareness: Publish a LinkedIn post on why ROI is still low for most business owners. 

Consideration: Another post on possible ways of increasing ROI and why email marketing is the most sustainable option. 

Decision: A video testimonial of a business owner that got 10X her ROI after we helped her launch an Email marketing campaign. 

[GPJan]

awareness 

consideration

decision 

[grothp]

awareness 

consideration

decision 

[NKibore]

Awareness

Consideration

Decision 

[dfrancisco5]

What content ideas do you have for your buyer’s journey?

Awareness

Consideration

Decision

[ANEBBACHE]

Topic: Quality control

Awareness: Post a video about the importance of quality control and its regulation.

Consideration: Live webinars.

Decision:  Publish a case study about the provision of the services like inspection, experienced cases in the field, and its impact on quality control in the industrial activity. A quiz for sensibilisation for the safety at work with a certification delivery.

[HieuDuong]

Awareness stage: Blog about which skills should Gen Z - Global Citizen should or must have during their uni time, Sharing learning tips, etc...

Consideration stage: News, TV news

Decision: Meeting, Opening days

[Burpeemom]

awareness stage - blog posts about acid reflux in infants. what can cause it and solutions

consiferation stage - vidoe of Handy burp'ems being used and doing what it is intened to do

decision  stage - added benefits listed along with a coupon for dollars off and or free shipping

[wang388]

Blogging is one of the content ideas I have for my buyer's journey. It helps careers get started, the activities in a great mood, and most importantly to balance the life and work equally. 

[RMoy]

Awareness - Blog posts about common stumbling blocks in modern fashion merchandising, some of the most common problems

Consideration - Webinar about the pro and cons of building homegrown solutions vs. using external solutions

Decision - Free demo of our software

[Nuber80]

1. En Conocimiento: un blog sobre desde que edad las mujeres necesitamos empezar a consumir colageno

2. En Consideración: un video sobre las diferentes fuentes (opciones) de las que podemos consumir colageno

3. Decisión: diligencia tus datos y recibe en tu casa una muestra gratuita de la nueva gelatina con Colageno sabor a Piña

[BBenson7]

Awareness Decision and Consideration.

[AP49]

AWARNESS,CONSIDERATION,DECISION

[Sharmeen]

Awareness Stage: Visual representation of the company through different social media platforms i.e:videos, gif, pictures

Consideration Stage: Interactive activity, which help them choose the right thing for them.

Decision Stage: Offer, or easy return policy.

[FaustoCrtns5000]

1) Written: blog posts, guides, E-books and newsletters. 

2) Visual: videos, infographics and images. 

3) Audio: audio books and audio advertising. 

4) Interaction: quizzes and free tools.

[ACanullas]

Awareness: How life insurance build wealth

Consideration: Assessment on the type of life insurance I need based on my coverage needs

Decision: Free, no obligation quotes with an insurance Agent at XYZ company