Jan 6, 2022 2:49 PM - edited Jan 20, 2022 5:43 PM
The buyer’s journey is the active research process someone goes through leading up to a purchase. It’ll help you understand your audience’s challenges and goals, and provide guidance for brainstorming new content.
Get started creating impactful content for your target audience by brainstorming one content idea for each stage of the buyer’s journey. Then, share your ideas below!
Remember, the buyer’s journey consists of three stages: awareness, consideration, and decision. To learn more about this, check out the Creating Content for the Buyer’s Journey lesson via HubSpot Academy.
Dec 7, 2022 4:06 AM
Topic: Importance of email marketing.
Awareness: Publish a LinkedIn post on why ROI is still low for most business owners.
Consideration: Another post on possible ways of increasing ROI and why email marketing is the most sustainable option.
Decision: A video testimonial of a business owner that got 10X her ROI after we helped her launch an Email marketing campaign.
Nov 25, 2022 7:21 PM
Topic: Quality control
Awareness: Post a video about the importance of quality control and its regulation.
Consideration: Live webinars.
Decision: Publish a case study about the provision of the services like inspection, experienced cases in the field, and its impact on quality control in the industrial activity. A quiz for sensibilisation for the safety at work with a certification delivery.
Nov 17, 2022 10:18 PM
Awareness stage: Blog about which skills should Gen Z - Global Citizen should or must have during their uni time, Sharing learning tips, etc...
Consideration stage: News, TV news
Decision: Meeting, Opening days
Nov 17, 2022 9:25 PM
awareness stage - blog posts about acid reflux in infants. what can cause it and solutions
consiferation stage - vidoe of Handy burp'ems being used and doing what it is intened to do
decision stage - added benefits listed along with a coupon for dollars off and or free shipping
Nov 12, 2022 7:13 PM
Blogging is one of the content ideas I have for my buyer's journey. It helps careers get started, the activities in a great mood, and most importantly to balance the life and work equally.
Nov 9, 2022 4:29 AM
Awareness - Blog posts about common stumbling blocks in modern fashion merchandising, some of the most common problems
Consideration - Webinar about the pro and cons of building homegrown solutions vs. using external solutions
Decision - Free demo of our software
Nov 8, 2022 3:48 PM
1. En Conocimiento: un blog sobre desde que edad las mujeres necesitamos empezar a consumir colageno
2. En Consideración: un video sobre las diferentes fuentes (opciones) de las que podemos consumir colageno
3. Decisión: diligencia tus datos y recibe en tu casa una muestra gratuita de la nueva gelatina con Colageno sabor a Piña
Nov 3, 2022 8:40 AM
Awareness Stage: Visual representation of the company through different social media platforms i.e:videos, gif, pictures
Consideration Stage: Interactive activity, which help them choose the right thing for them.
Decision Stage: Offer, or easy return policy.
Oct 29, 2022 6:51 PM
1) Written: blog posts, guides, E-books and newsletters.
2) Visual: videos, infographics and images.
3) Audio: audio books and audio advertising.
4) Interaction: quizzes and free tools.
Oct 27, 2022 9:34 AM
Awareness: How life insurance build wealth
Consideration: Assessment on the type of life insurance I need based on my coverage needs
Decision: Free, no obligation quotes with an insurance Agent at XYZ company
Oct 25, 2022 12:14 AM
They should be content of value and above all of impact to have a better reaction from your buyer
Oct 23, 2022 10:43 PM
Content through the blog and social networks that allow the potential buyer to be reflected within the brand experience, that is to say, to see in the content that thing that has to be part of his life because it will generate happiness.
Oct 16, 2022 12:50 PM
I would like to actively work on content topics like - how to start a career in content writing/content marketing/content strategy/digital marketing.
Generate more blog topic ideas and publish for the benefit of target audience.