What content ideas do you have for your buyer’s journey?
The buyer’s journey is the active research process someone goes through leading up to a purchase. It’ll help you understand your audience’s challenges and goals, and provide guidance for brainstorming new content.
Get started creating impactful content for your target audience by brainstorming one content idea for each stage of the buyer’s journey. Then, share your ideas below!
Remember, the buyer’s journey consists of three stages: awareness, consideration, and decision. To learn more about this, check out the Creating Content for the Buyer’s Journey lesson via HubSpot Academy.
What content ideas do you have for your buyer’s journey?
Content through the blog and social networks that allow the potential buyer to be reflected within the brand experience, that is to say, to see in the content that thing that has to be part of his life because it will generate happiness.
What content ideas do you have for your buyer’s journey?
Most often with our clients in government contracting we are turning toward case studies. Various prospective agencies have said they want to see what other agencies are doing.
What content ideas do you have for your buyer’s journey?
Product / Service marketed = New dating app / platform (a genuine solution not a hype for the market only)
Persona : Single Joe / Single Hanna [Gen Z]
Awarness stage : problem faced = no luck in dating so far
Blogs discussing the common perception of how the persona would describe their situation. Videos with Influencers and content creators discussing the issues and are pro Online-dating or sponsoring the videos only. making visitors just see the brand logo and have it locked in somewhere behind their mind
Consideration : Be out there on all "VS" articles, blogs and videos = Tinder vs X
This covers Social media such as TikTok and Instagram where Gen Z are
Decision : Make it risk free and value added, Direct Vidoes only about The product not "VS". + Walkthroughs, Reviews and etc
Flywheel : Consistent Customer oriented Branding and Copy with big emphasis on Delight stage
What content ideas do you have for your buyer’s journey?
At the awareness stage, in order for a potential buyer to find exactly yours among other brands, you need to optimize your site for search engines such as Google.
During the consideration phase, provide potential buyers with how-to videos and instructions. Explain why you should buy your product and what are its benefits. Provide links to well-structured product pages for you to explore.
After studying the information and the cost of the necessary goods, the potential customer makes a purchase decision. At this stage, you should not stop, you need to continue to build long-term relationships. For example, offer relevant content, develop loyalty programs so that customers come back to you again and again.
What content ideas do you have for your buyer’s journey?
Assuming that the bussiness is a pastry shop and your target audience are millennials who seek personalized cakes for their friends and family, my ideas for each stage of the buyer's journey would be:
1. Awareness: Stunning images of personalized cakes with call to action, these images must show your variety of cakes or an specific trend (like lunchbox cakes) with popular designs (memes, popular series, music, creative quotes or phrases, etc).
2. Consideration: Infographics could be useful to show your catalogue of cakes, sizes, types of flavors, decorations, designs available, etc. Also infographics of your prices or showing how to quote a cake depending of the design you want, this can help the buyers evaluate your solution, the pros and cons.
3. Decision: An automated quiz or automatic response by a chatbot (whatsapp) to help the costumers in getting a calculation for their request cake.
What content ideas do you have for your buyer’s journey?
I think the best way of the buyer's journey is a PPT of previous successful experiences and a live video of the current process. Do your best to fulfill your promise.
What content ideas do you have for your buyer’s journey?
Video content. Lots of it. Even blogs should have videos in it. Nobody has the patience to read blogs. Short to-the-point videos are the norm. We can use this in all stages of the buyers' journey.
What content ideas do you have for your buyer’s journey?
Awareness - Two common problems we find amongs VPs of Sales in the marketing and advertising industry is equipping their teams with the right tools that will help them understand a brand's media spend, at least at a high level, and getting accurate emails. Main reasons are so they don't waste time on brands that don't spend in their area of expertise and, when they do find the right brands, they can get the right contact quickly. I'd consider an infographic demonstrating how long and separated a process it is to gather both pieces of information, how much time and focus it takes away from their sales team, and, ultimately, how much it costs them from a revenue perspective. Less about me and my prodcut and more about their problem.
Consideration - A comparison guide would fit well here. One common solution is to select a cheaper and less effective email solution. You save money, but ultimately spend more time hunting emails when they're wrong. Media spend is trackable using specific solutions that focus on that alone, but ultimately you can't put a name or face to the money. That's where our solution comes in - putting both media spend and contacts in one place, while focusing solely on the contact info of actual decision makers.
Decision - I'd offer a free trial or consultation, but maybe start with a small ask that I've seen be effective. Rather than ask for your time, I'd ask you to put us to the test. Tell me your target market and target contacts, I'll give you any and all information I can find on them. If you like what you see, explore the whole product with me.
What content ideas do you have for your buyer’s journey?
1. Top of the Funnel: Awareness
In the awareness phase, the following types of content work well:
Blog posts
Social media posts
Infographics
Videos
2. Middle of the Funnel: Evaluation/Consideration
During the consideration/evaluation phase, the following types of content are appropriate:
Case studies
Webinars
Podcasts
Newsletters
How-to content showcasing your products features and comparing to competitors
Product spec sheets
Whitepapers
3. Bottom of the Funnel: Conversion/Purchase Content types that work well in the Conversion/Purchase phase include:
Case studies
Free trials
Offers
Product literature
eBooks
Webinars
4. Beyond the funnel: Delight/Retention Use social media outreach and email to offer customers helpful, resourceful content to keep the relationship fresh.
