Inbound

kara_susvilla
Inbound Professor
Inbound Professor

What content ideas do you have for your buyer’s journey?

The buyer’s journey is the active research process someone goes through leading up to a purchase. It’ll help you understand your audience’s challenges and goals, and provide guidance for brainstorming new content.

Get started creating impactful content for your target audience by brainstorming one content idea for each stage of the buyer’s journey. Then, share your ideas below!

Remember, the buyer’s journey consists of three stages: awareness, consideration, and decision. 
To learn more about this, check out the Creating Content for the Buyer’s Journey lesson via HubSpot Academy.

312 Replies 312
JenniferSolomon
Member

What content ideas do you have for your buyer’s journey?

Awareness 

Consideration

Decision

0 Upvotes
AIbrahimShuaibu
Contributor

What content ideas do you have for your buyer’s journey?

Topic: Importance of email marketing. 

Awareness: Publish a LinkedIn post on why ROI is still low for most business owners. 

Consideration: Another post on possible ways of increasing ROI and why email marketing is the most sustainable option. 

Decision: A video testimonial of a business owner that got 10X her ROI after we helped her launch an Email marketing campaign. 

GPJan
Participant

What content ideas do you have for your buyer’s journey?

awareness 

consideration

decision 

0 Upvotes
grothp
Member

What content ideas do you have for your buyer’s journey?

awareness 

consideration

decision 

0 Upvotes
NKibore
Member

What content ideas do you have for your buyer’s journey?

Awareness

Consideration

Decision 

0 Upvotes
dfrancisco5
Member

What content ideas do you have for your buyer’s journey?

 

What content ideas do you have for your buyer’s journey?

Awareness

Consideration

Decision

0 Upvotes
ANEBBACHE
Participant

What content ideas do you have for your buyer’s journey?

Topic: Quality control

Awareness: Post a video about the importance of quality control and its regulation.

Consideration: Live webinars.

Decision:  Publish a case study about the provision of the services like inspection, experienced cases in the field, and its impact on quality control in the industrial activity. A quiz for sensibilisation for the safety at work with a certification delivery.

HieuDuong
Member

What content ideas do you have for your buyer’s journey?

Awareness stage: Blog about which skills should Gen Z - Global Citizen should or must have during their uni time, Sharing learning tips, etc...

Consideration stage: News, TV news

Decision: Meeting, Opening days

0 Upvotes
Burpeemom
Member

What content ideas do you have for your buyer’s journey?

awareness stage - blog posts about acid reflux in infants. what can cause it and solutions

consiferation stage - vidoe of Handy burp'ems being used and doing what it is intened to do

decision  stage - added benefits listed along with a coupon for dollars off and or free shipping

0 Upvotes
wang388
Member

What content ideas do you have for your buyer’s journey?

Blogging is one of the content ideas I have for my buyer's journey. It helps careers get started, the activities in a great mood, and most importantly to balance the life and work equally. 

0 Upvotes
RMoy
Participant

What content ideas do you have for your buyer’s journey?

Awareness - Blog posts about common stumbling blocks in modern fashion merchandising, some of the most common problems

Consideration - Webinar about the pro and cons of building homegrown solutions vs. using external solutions

Decision - Free demo of our software

Nuber80
Member

What content ideas do you have for your buyer’s journey?

1. En Conocimiento: un blog sobre desde que edad las mujeres necesitamos empezar a consumir colageno

2. En Consideración: un video sobre las diferentes fuentes (opciones) de las que podemos consumir colageno

3. Decisión: diligencia tus datos y recibe en tu casa una muestra gratuita de la nueva gelatina con Colageno sabor a Piña

BBenson7
Member

What content ideas do you have for your buyer’s journey?

Awareness Decision and Consideration.

0 Upvotes
AP49
Member

What content ideas do you have for your buyer’s journey?

AWARNESS,CONSIDERATION,DECISION

0 Upvotes
Sharmeen
Member

What content ideas do you have for your buyer’s journey?

Awareness Stage: Visual representation of the company through different social media platforms i.e:videos, gif, pictures

Consideration Stage: Interactive activity, which help them choose the right thing for them.

Decision Stage: Offer, or easy return policy.

FaustoCrtns5000
Member

What content ideas do you have for your buyer’s journey?

1) Written: blog posts, guides, E-books and newsletters. 

2) Visual: videos, infographics and images. 

3) Audio: audio books and audio advertising. 

4) Interaction: quizzes and free tools.

ACanullas
Member

What content ideas do you have for your buyer’s journey?

Awareness: How life insurance build wealth

Consideration: Assessment on the type of life insurance I need based on my coverage needs

Decision: Free, no obligation quotes with an insurance Agent at XYZ company

0 Upvotes
JMendoza49
Member

What content ideas do you have for your buyer’s journey?

¿Qué ideas de contenido tienes para el viaje de tu comprador?

They should be content of value and above all of impact to have a better reaction from your buyer

0 Upvotes
JLozanoRuiz
Member

What content ideas do you have for your buyer’s journey?

Valuable and impactful content through powerful social networks such as Twitter or Instagram.

0 Upvotes
DiegoCadenaecu
Member

What content ideas do you have for your buyer’s journey?

Content through the blog and social networks that allow the potential buyer to be reflected within the brand experience, that is to say, to see in the content that thing that has to be part of his life because it will generate happiness. 

0 Upvotes
arue
Participant

What content ideas do you have for your buyer’s journey?

I would like to actively work on content topics like - how to start a career in content writing/content marketing/content strategy/digital marketing.

 

Generate more blog topic ideas and publish for the benefit of target audience.

0 Upvotes