Inbound

kara_susvilla
Inbound Professor
Inbound Professor

What content ideas do you have for your buyer’s journey?

The buyer’s journey is the active research process someone goes through leading up to a purchase. It’ll help you understand your audience’s challenges and goals, and provide guidance for brainstorming new content.

Get started creating impactful content for your target audience by brainstorming one content idea for each stage of the buyer’s journey. Then, share your ideas below!

Remember, the buyer’s journey consists of three stages: awareness, consideration, and decision. 
To learn more about this, check out the Creating Content for the Buyer’s Journey lesson via HubSpot Academy.

312 Replies 312
TWilliams58
Member

What content ideas do you have for your buyer’s journey?

Most often with our clients in government contracting we are turning toward case studies. Various prospective agencies have said they want to see what other agencies are doing. 

AZadeh8
Member

What content ideas do you have for your buyer’s journey?

Product / Service marketed = New dating app / platform (a genuine solution not a hype for the market only)

Persona : Single Joe / Single Hanna [Gen Z]

 

Awarness stage : problem faced = no luck in dating so far 

Blogs discussing the common perception of how the persona would describe their situation. Videos with Influencers and content creators discussing the issues and are pro Online-dating or sponsoring the videos only. making visitors just see the brand logo and have it locked in somewhere behind their mind

 

Consideration : Be out there on all "VS" articles, blogs and videos = Tinder vs X 

This covers Social media such as TikTok and Instagram where Gen Z are 

 

Decision : Make it risk free and value added, Direct Vidoes only about The product not "VS". + Walkthroughs, Reviews and etc

 

Flywheel : Consistent Customer oriented Branding and Copy with big emphasis on Delight stage

 

 

YSivaldayeva
Participant

What content ideas do you have for your buyer’s journey?

At the awareness stage, in order for a potential buyer to find exactly yours among other brands, you need to optimize your site for search engines such as Google.

During the consideration phase, provide potential buyers with how-to videos and instructions. Explain why you should buy your product and what are its benefits. Provide links to well-structured product pages for you to explore.

After studying the information and the cost of the necessary goods, the potential customer makes a purchase decision. At this stage, you should not stop, you need to continue to build long-term relationships. For example, offer relevant content, develop loyalty programs so that customers come back to you again and again.

KJanzen
Member

What content ideas do you have for your buyer’s journey?

Awareness: Customer needs unique gift for an event such as a birthday or shower.

Consideration: Customer goes to Amazon, Target and Etsy to search,  do cost comparison, and examine suggestions for gifts.

Decision: Customer chooses unique item considered cute but not controversial as gift.

0 Upvotes
nschnicke
Member

What content ideas do you have for your buyer’s journey?

What content ideas do you have for your buyer’s journey?

Purchasing a language learning app:

1. Awareness stage: How-to video on Instagram --> Stop saying very

2. Consideration stage: Competitive feature comparison of different language learning apps

3. Decision stage: Free trial for 7 days

0 Upvotes
MarianaGarza46
Member

What content ideas do you have for your buyer’s journey?

Assuming that the bussiness is a pastry shop and your target audience are millennials who seek personalized cakes for their friends and family, my ideas for each stage of the buyer's journey would be:

1. Awareness: Stunning images of personalized cakes with call to action, these images must show your variety of cakes or an specific trend (like lunchbox cakes) with popular designs (memes, popular series, music, creative quotes or phrases, etc). 

2. Consideration: Infographics could be useful to show your catalogue of cakes, sizes, types of flavors, decorations, designs available, etc. Also infographics of your prices or showing how to quote a cake depending of the design you want, this can help the buyers evaluate your solution, the pros and cons.

3. Decision: An automated quiz or automatic response by a chatbot (whatsapp) to help the costumers in getting a calculation for their request cake. 

0 Upvotes
ESharkey
Member

What content ideas do you have for your buyer’s journey?

My buyers journey depends on a few factors. 

1. What am I looking to buy

2. Do I perfer a brand over another

3. Do I have the funds needed for the brand I perfer

ZBen
Member

What content ideas do you have for your buyer’s journey?

I think the best way of the buyer's journey is a PPT of previous successful experiences and a live video of the current process. Do your best to fulfill your promise.

0 Upvotes
Mahim_Murulya
Member

What content ideas do you have for your buyer’s journey?

Video content. Lots of it. Even blogs should have videos in it. Nobody has the patience to read blogs. Short to-the-point videos are the norm. We can use this in all stages of the buyers' journey.

MiaJolas
Member

What content ideas do you have for your buyer’s journey?

I agree, video content is great. A lot easier to approach than text. Best is to make them short, so that no issues with downloading etc. 

AneesMisbah
Participant

What content ideas do you have for your buyer’s journey?

A few ideas for each stage of the buyer's journey.

 

Awareness: how to guides

Consideration: various solutions to problems

Decision: offers, solution comparison, testimonials

wgordon612
Member

What content ideas do you have for your buyer’s journey?

Awareness - Two common problems we find amongs VPs of Sales in the marketing and advertising industry is equipping their teams with the right tools that will help them understand a brand's media spend, at least at a high level, and getting accurate emails. Main reasons are so they don't waste time on brands that don't spend in their area of expertise and, when they do find the right brands, they can get the right contact quickly. I'd consider an infographic demonstrating how long and separated a process it is to gather both pieces of information, how much time and focus it takes away from their sales team, and, ultimately, how much it costs them from a revenue perspective. Less about me and my prodcut and more about their problem.

 

Consideration - A comparison guide would fit well here. One common solution is to select a cheaper and less effective email solution. You save money, but ultimately spend more time hunting emails when they're wrong. Media spend is trackable using specific solutions that focus on that alone, but ultimately you can't put a name or face to the money. That's where our solution comes in - putting both media spend and contacts in one place, while focusing solely on the contact info of actual decision makers. 

 

Decision - I'd offer a free trial or consultation, but maybe start with a small ask that I've seen be effective. Rather than ask for your time, I'd ask you to put us to the test. Tell me your target market and target contacts, I'll give you any and all information I can find on them. If you like what you see, explore the whole product with me. 

ASharma83
Member

What content ideas do you have for your buyer’s journey?

1. Top of the Funnel: Awareness

In the awareness phase, the following types of content work well:
  • Blog posts
  • Social media posts
  • Infographics
  • Videos


2. Middle of the Funnel: Evaluation/Consideration

During the consideration/evaluation phase, the following types of content are appropriate:
  • Case studies
  • Webinars
  • Podcasts
  • Newsletters
  • How-to content showcasing your products features and comparing to competitors
  • Product spec sheets
  • Whitepapers


3. Bottom of the Funnel: Conversion/Purchase
Content types that work well in the Conversion/Purchase phase include:

  • Case studies
  • Free trials
  • Offers
  • Product literature
  • eBooks
  • Webinars

4. Beyond the funnel: Delight/Retention
Use social media outreach and email to offer customers helpful, resourceful content to keep the relationship fresh.

SHunter2
Member

What content ideas do you have for your buyer’s journey?

Looking at publics that we haven't considered before who are key to influencing another's buying decision. And creating content that speaks to their interests in the buyer's decision.

0 Upvotes
CJoseph6
Contributor

What content ideas do you have for your buyer’s journey?

Awareness Stage: A blog post about the importance of my services and how it can help your business

Consideration Stage: Reviews from customers

Decision Stage: Offer a discount or free 1 week's trial

vlieu
Member

What content ideas do you have for your buyer’s journey?

very impressive about understanding the customers

0 Upvotes
AGuardino
Member

What content ideas do you have for your buyer’s journey?

The buyer's journey reveals what individuals, want need, or desire.  It is how to understand the consumer and what drives them to purchase.

0 Upvotes
MMoses6
Participant

What content ideas do you have for your buyer’s journey?

Awareness: A podcast or how-to video on why my product/company is best for the costumers and how to use it. 

Consideration: Gather and make feedback and recommendations from customers who've used said product/worked with said company, accessable. 

Decision: Give a month free-trial stage, and offer access to promotions. 

HasanSharaf
Member

What content ideas do you have for your buyer’s journey?

  • Awareness stage: a how to video or a blog about how to measure your BMR according to your weight,height and age.
  • Consideration stage: a comparison guide speaks about different BMR calculators with the pros and cons of each one of them. 
  • Decision stage: making a 7days free trial for our calc OR making a free consultation session with one of our nutrition experts with any customer who might have any question while highlighting our solutions.
JuliaTong
Contributor

What content ideas do you have for your buyer’s journey?

Awareness: An article about how video games can help with anxiety relief

Consideration: Accumulate great testimonials about the product

Decision : Interactive game display ad in other games

Nsrx94
Member

What content ideas do you have for your buyer’s journey?

Awareness : social media content, Blog,and Ebook Guide

Consderation : demo video, Social Media post

Decision : discount or promotion