What content ideas do you have for your buyer’s journey?
The buyer’s journey is the active research process someone goes through leading up to a purchase. It’ll help you understand your audience’s challenges and goals, and provide guidance for brainstorming new content.
Get started creating impactful content for your target audience by brainstorming one content idea for each stage of the buyer’s journey. Then, share your ideas below!
Remember, the buyer’s journey consists of three stages: awareness, consideration, and decision. To learn more about this, check out the Creating Content for the Buyer’s Journey lesson via HubSpot Academy.
What content ideas do you have for your buyer’s journey?
Awareness - Two common problems we find amongs VPs of Sales in the marketing and advertising industry is equipping their teams with the right tools that will help them understand a brand's media spend, at least at a high level, and getting accurate emails. Main reasons are so they don't waste time on brands that don't spend in their area of expertise and, when they do find the right brands, they can get the right contact quickly. I'd consider an infographic demonstrating how long and separated a process it is to gather both pieces of information, how much time and focus it takes away from their sales team, and, ultimately, how much it costs them from a revenue perspective. Less about me and my prodcut and more about their problem.
Consideration - A comparison guide would fit well here. One common solution is to select a cheaper and less effective email solution. You save money, but ultimately spend more time hunting emails when they're wrong. Media spend is trackable using specific solutions that focus on that alone, but ultimately you can't put a name or face to the money. That's where our solution comes in - putting both media spend and contacts in one place, while focusing solely on the contact info of actual decision makers.
Decision - I'd offer a free trial or consultation, but maybe start with a small ask that I've seen be effective. Rather than ask for your time, I'd ask you to put us to the test. Tell me your target market and target contacts, I'll give you any and all information I can find on them. If you like what you see, explore the whole product with me.
What content ideas do you have for your buyer’s journey?
1. Top of the Funnel: Awareness
In the awareness phase, the following types of content work well:
Blog posts
Social media posts
Infographics
Videos
2. Middle of the Funnel: Evaluation/Consideration
During the consideration/evaluation phase, the following types of content are appropriate:
Case studies
Webinars
Podcasts
Newsletters
How-to content showcasing your products features and comparing to competitors
Product spec sheets
Whitepapers
3. Bottom of the Funnel: Conversion/Purchase Content types that work well in the Conversion/Purchase phase include:
Case studies
Free trials
Offers
Product literature
eBooks
Webinars
4. Beyond the funnel: Delight/Retention Use social media outreach and email to offer customers helpful, resourceful content to keep the relationship fresh.
What content ideas do you have for your buyer’s journey?
Looking at publics that we haven't considered before who are key to influencing another's buying decision. And creating content that speaks to their interests in the buyer's decision.
What content ideas do you have for your buyer’s journey?
Awareness stage: a how to video or a blog about how to measure your BMR according to your weight,height and age.
Consideration stage: a comparison guide speaks about different BMR calculators with the pros and cons of each one of them.
Decision stage: making a 7days free trial for our calc OR making a free consultation session with one of our nutrition experts with any customer who might have any question while highlighting our solutions.
What content ideas do you have for your buyer’s journey?
For the awareness stage, we have been considering how we can utilize video to educate leads in a format that they prefer consuming. Since the bulk of our audience is millenials, videos is a great format to reach them in. In the decision stage, it would be ideal to create written content that positions as thought leaders. It will also be a good time to develop a relationship with our customer through personalized emails. In the decision stage, we will still utilize emails to drive home our product features so our future customers understand how we can help them.
What content ideas do you have for your buyer’s journey?
If they are in Awarnewss Stagege direct them to a solution, like blog posts, social content, and ebooks.... Anything from these should be making them in next stage.
What content ideas do you have for your buyer’s journey?
Definitely, we need to work on awareness. Even though our industry considers our clients on a seasonal or annual basis, building a relationship is a mid-term process that begins with them becoming aware of what we do.
What content ideas do you have for your buyer’s journey?
We can help our buyers understand when it is time to relpace their mattress, how to select the right mattress for them, what to expect when they come into the store, and how to select a pillow that will complement their new mattress and ensure a good night's sleep.
