What content ideas do you have for your buyer’s journey?

[kara_susvilla]

The buyer’s journey is the active research process someone goes through leading up to a purchase. It’ll help you understand your audience’s challenges and goals, and provide guidance for brainstorming new content.

Get started creating impactful content for your target audience by brainstorming one content idea for each stage of the buyer’s journey. Then, share your ideas below!

Remember, the buyer’s journey consists of three stages: awareness, consideration, and decision. To learn more about this, check out the Creating Content for the Buyer’s Journey lesson via HubSpot Academy.

[HasanSharaf]

• Awareness stage: a how to video or a blog about how to measure your BMR according to your weight,height and age.
• Consideration stage: a comparison guide speaks about different BMR calculators with the pros and cons of each one of them. 
• Decision stage: making a 7days free trial for our calc OR making a free consultation session with one of our nutrition experts with any customer who might have any question while highlighting our solutions.

[JuliaTong]

Awareness: An article about how video games can help with anxiety relief

Consideration: Accumulate great testimonials about the product

Decision : Interactive game display ad in other games

[Nsrx94]

Awareness : social media content, Blog,and Ebook Guide

Consderation : demo video, Social Media post

Decision : discount or promotion

[Jimbot]

awareness: free tips/how-to guide related to product/industry (with email address submission)

consideration: product dem videos

decision: follow-up discount; access to exclusive promotions

[Iffa]

Awareness : social media content

Consderation : demo video

Decision : follow up or promotion

[yannisv]

awareness stage: ebook and social content

consideration stage: quizzes, youtube reactions/reviews

decision stage: a free trial or a price discount

[kna1]

creating a youtube playlist catalog and explainting them with content creators, 

[09224]

For the awareness stage, we have been considering how we can utilize video to educate leads in a format that they prefer consuming. Since the bulk of our audience is millenials, videos is a great format to reach them in. In the decision stage, it would be ideal to create written content that positions as thought leaders. It will also be a good time to develop a relationship with our customer through personalized emails. In the decision stage, we will still utilize emails to drive home our product features so our future customers understand how we can help them.

[JYadav0]

If they are in Awarnewss Stagege  direct them to a solution, like blog posts, social content, and ebooks.... Anything from these should be making them in next stage. 

[KEC_Nation]

Awareness Stage: blog post, live serminars/sessions, educative content with a call to action to subcribe to blog posts, email list or newsletters

Consideration Stage: quizes, blog posts, newsletter or Email with a call to action to get sample of product for free

Decision Stage: access to highly valuable product sample with a call to action to purchase full version

[LilianaBaglieto]

Definitely, we need to work on awareness. Even though our industry considers our clients on a seasonal or annual basis, building a relationship is a mid-term process that begins with them becoming aware of what we do.

[Yara85]

We can help our buyers understand when it is time to relpace their mattress, how to select the right mattress for them, what to expect when they come into the store, and how to select a pillow that will complement their new mattress and ensure a good night's sleep.

[AForbes4]

I use Youtube to go along with the awareness stage. 

[CBlain]

creating tiktok videos about life, family, personal issues, and current events.

[vule]

What content ideas do you have for your buyer’s journey?

i make blog daily and videos on youtube and tiktok weekly. My website is what i need to focus on to make our buyer's journey better.

[YuusufAdetona]

I make use of blogs for awareness stage, youtube videos for consideration. and free ebooks for decision stage. 

[SMoorman34]

We do multiple blogs/articles daily, weekly podcasts, free online classes, and we run a publishing hous. 

[Kalil]

Awarness - Youtube Videos on "How marketing can help clinics"

Consideration - A content on specfic actions to take to utilize marketing as a clinic owner

Decision - Reviews, Photos, Certifications

[RVishwakarma]

A content which should be engaging, attractive and crisp.

[CBlain]

the videos i create for content for is family life, religion, and crazy stories.

[carias]

Well, I  think that the best way to engage with your clients is to create content that helps them to resolve their doubts and educate them about using better products or services and guide them for a valuable experience with your products or services like educational blogs, webinars, and videos