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What content ideas do you have for your buyer’s journey?
The buyer’s journey is the active research process someone goes through leading up to a purchase. It’ll help you understand your audience’s challenges and goals, and provide guidance for brainstorming new content.
Get started creating impactful content for your target audience by brainstorming one content idea for each stage of the buyer’s journey. Then, share your ideas below!
Remember, the buyer’s journey consists of three stages: awareness, consideration, and decision. To learn more about this, check out the Creating Content for the Buyer’s Journey lesson via HubSpot Academy.
What content ideas do you have for your buyer’s journey?
For the awareness stage, we have been considering how we can utilize video to educate leads in a format that they prefer consuming. Since the bulk of our audience is millenials, videos is a great format to reach them in. In the decision stage, it would be ideal to create written content that positions as thought leaders. It will also be a good time to develop a relationship with our customer through personalized emails. In the decision stage, we will still utilize emails to drive home our product features so our future customers understand how we can help them.
What content ideas do you have for your buyer’s journey?
If they are in Awarnewss Stagege direct them to a solution, like blog posts, social content, and ebooks.... Anything from these should be making them in next stage.
What content ideas do you have for your buyer’s journey?
Definitely, we need to work on awareness. Even though our industry considers our clients on a seasonal or annual basis, building a relationship is a mid-term process that begins with them becoming aware of what we do.
What content ideas do you have for your buyer’s journey?
We can help our buyers understand when it is time to relpace their mattress, how to select the right mattress for them, what to expect when they come into the store, and how to select a pillow that will complement their new mattress and ensure a good night's sleep.
What content ideas do you have for your buyer’s journey?
Well, I think that the best way to engage with your clients is to create content that helps them to resolve their doubts and educate them about using better products or services and guide them for a valuable experience with your products or services like educational blogs, webinars, and videos
