What content ideas do you have for your buyer’s journey?

[kara_susvilla]

The buyer’s journey is the active research process someone goes through leading up to a purchase. It’ll help you understand your audience’s challenges and goals, and provide guidance for brainstorming new content.

Get started creating impactful content for your target audience by brainstorming one content idea for each stage of the buyer’s journey. Then, share your ideas below!

Remember, the buyer’s journey consists of three stages: awareness, consideration, and decision. To learn more about this, check out the Creating Content for the Buyer’s Journey lesson via HubSpot Academy.

[AForbes4]

I use Youtube to go along with the awareness stage. 

[CBlain]

creating tiktok videos about life, family, personal issues, and current events.

[vule]

What content ideas do you have for your buyer’s journey?

i make blog daily and videos on youtube and tiktok weekly. My website is what i need to focus on to make our buyer's journey better.

[YuusufAdetona]

I make use of blogs for awareness stage, youtube videos for consideration. and free ebooks for decision stage. 

[SMoorman34]

We do multiple blogs/articles daily, weekly podcasts, free online classes, and we run a publishing hous. 

[Kalil]

Awarness - Youtube Videos on "How marketing can help clinics"

Consideration - A content on specfic actions to take to utilize marketing as a clinic owner

Decision - Reviews, Photos, Certifications

[RVishwakarma]

A content which should be engaging, attractive and crisp.

[CBlain]

the videos i create for content for is family life, religion, and crazy stories.

[carias]

Well, I  think that the best way to engage with your clients is to create content that helps them to resolve their doubts and educate them about using better products or services and guide them for a valuable experience with your products or services like educational blogs, webinars, and videos

[CWheywell]

Awareness stage - Social media content (LinkedIn) and Blog posts on problems and solutions we enable

Consideration stage- Downloadable case study

Descision stage- Testimonials, problem and solution focussed, audio pod cast leadership thoughts and, "how it operates" videos

[Nnamani]

Awareness- A blog post on  ' How to host a fundraising event online"

Consideration -  A free webinar on Nonprofit marketing

Decision -  Free consultation sessions

[EPUNO]

Awareness stage-  posting in social media content.

Consideration stage- joining free webinars

Decision stage: Apply how it works

[CDeConte]

For my company, awareness is a big issue for our smaller campuses.  The main campus in Chicago has huge visibility in the community, but the smaller units struggle with reaching potential customers and recognizing what does (and doesn't) draw customers to our company.  Probably the biggest facet of this issue that is overlooked is the fact that not every geographic community has the same needs, challenges, or expectations.  If we could be better about recognizing those unique "flavors", I think it would go a long way toward increasing visibility and customer interest in our company.

[MQue]

Awareness stage- Articles, social media content

Consideration stage- Social media content that is customer/consumer relatable , surveys, reccomendations, request

Descision stage- Free samples, "how it works" videos/post, customer reviews, "how its made" videos/made, customer reviews

[HRardin]

Awareness stage - meals that can be prepped in 20 minutes for a busy mom

Consideration stage - articles on receipt ideas and how to create a shopping list

Decision stage - links to online cookbooks and stores that carry many of the ingredients.

[oonyinyLong_pla]

Awareness stage- webpages, blog posts, social media content.

Consideration stage- webinars, social media, free classes.

Decision stage: free trial period to familiarize with products and give feedbacks

[PrabadiPerera]

Awareness stage : Blog posts, articles, social media posts to make customers realise of the problems they have.

Consideration stage : Blog posts, articles, social media posts to make customers aware of the similar customers who habe gone through it and found solutions with a case study reference,webinar

Decision stage : Indepth blog posts,articles,social media posts about the solutions we offer for the problems they have with free consultation options, live chat etc.

[phecerqueira]

Awareness Stage: a blog post about "What is digital transformation?" with a call-to-action to examples of companies that have gone through this process.

Consideration Stage: blog post about companies that have been through digital transformation with a call-to action to a case study.

Decision: Case study about one company that has used my solution to make a digital transformation with a call-to-action to a demo of the product.

[mayuresh2708]

Awareness stage: Blog post with link for the buyer to attend my webinar,In order to pick his interest

Consideration stage : Webinar

Decision : Demo for a while to make him familiar and more interested in my product

[Christina_Husse]

Working with a client who sells playground equipment to preschools and elementary schools:

Awareness:
Social media content featuring lifestyle imagery of the product
Blog and video content about the benefits of outdoor unstructured play for early childhood development

Podcast interviewing early childhood education leaders about outdoor play in the classroom

Consideration:

Blog and video - 5 Things to consider when planning your outdoor play park

Blog - 5 potential sources of funding for your new play park (grants, corporate sponsored programs, etc.)

Webinar - Planning for your new play park

Decision:

Consultation with play park specialist
Virtual Playground Planner tool

[DCox9]

For Schools- 

awareness: websites, blog posts, social media

consideration: classes offered, communiity, user friendly

descision: customer service, support, sample classes