The buyer’s journey is the active research process someone goes through leading up to a purchase. It’ll help you understand your audience’s challenges and goals, and provide guidance for brainstorming new content.
Get started creating impactful content for your target audience by brainstorming one content idea for each stage of the buyer’s journey. Then, share your ideas below!
Remember, the buyer’s journey consists of three stages: awareness, consideration, and decision. To learn more about this, check out the Creating Content for the Buyer’s Journey lesson via HubSpot Academy.
Awareness stage: a how to video or a blog about how to measure your BMR according to your weight,height and age.
Consideration stage: a comparison guide speaks about different BMR calculators with the pros and cons of each one of them.
Decision stage: making a 7days free trial for our calc OR making a free consultation session with one of our nutrition experts with any customer who might have any question while highlighting our solutions.
For the awareness stage, we have been considering how we can utilize video to educate leads in a format that they prefer consuming. Since the bulk of our audience is millenials, videos is a great format to reach them in. In the decision stage, it would be ideal to create written content that positions as thought leaders. It will also be a good time to develop a relationship with our customer through personalized emails. In the decision stage, we will still utilize emails to drive home our product features so our future customers understand how we can help them.
If they are in Awarnewss Stagege direct them to a solution, like blog posts, social content, and ebooks.... Anything from these should be making them in next stage.
Definitely, we need to work on awareness. Even though our industry considers our clients on a seasonal or annual basis, building a relationship is a mid-term process that begins with them becoming aware of what we do.
We can help our buyers understand when it is time to relpace their mattress, how to select the right mattress for them, what to expect when they come into the store, and how to select a pillow that will complement their new mattress and ensure a good night's sleep.
