What content ideas do you have for your buyer’s journey?

[kara_susvilla]

The buyer’s journey is the active research process someone goes through leading up to a purchase. It’ll help you understand your audience’s challenges and goals, and provide guidance for brainstorming new content.

Get started creating impactful content for your target audience by brainstorming one content idea for each stage of the buyer’s journey. Then, share your ideas below!

Remember, the buyer’s journey consists of three stages: awareness, consideration, and decision. To learn more about this, check out the Creating Content for the Buyer’s Journey lesson via HubSpot Academy.

[Andy5]

ok

[HSaafi]

• Awareness stage: social media posts
• Consideration stage: prodcuts' comparisons
• Decision stage: free trials and demos

[TElkanaria]

awareness stage: blog posts on the web, infographics on social media

consideration stage: comparison guides, tutorials videos

decision stage: consultation, free trial

[salehalqadi]

• مرحلة التوعية 
• مرحلة التفكير والمقارنة 
• مرحلة القرار 

[PSilva77]

If I had a hypothetical house cleaning company that was the best in my small saturated town., that I needed to expand out of because competition was to high and too few customers. I would first find a nearby town that Might think highly of my company because we've made calls there and set up shop in a area that we had loyal customers. Now how I would use social media would be by determine the customer profile by those loyal customers in that area, and finding what they liked about our company. I would then use that information for the consideration stage. After that I would then differentiate my product by local competition by support use of Seos and discounts that would under cut competition. Of course my presence in that city would be just a marketing gimmick and not a profit generating company. I would have to wait for word of mouth to take hold

[ViktorS]

This is truly the great experience

[KGambrel]

Honestly, it made me realize how important the stages are.

• Awareness stage: social media posts, blogs, and videos.
• Consideration stage: deal guides,  collaboration with social media influencers, customers testimonials.
• Decision stage: free trials, examples, deals, and demos.

[RodolfoC]

So far we have only offert webinars without useing the full potential of inboundmarkeing.
For awarenes we are planing on doing conten helping customers to figure out exactly what their problem is except the webinars that we are already doing.

For consideration we will do a form helping the customer to easy evaluate the different categories.

For the dessision stage: we will e-mail with content to trigger the customer to book a evaluation meeting for our solution and us as the vendor.

[YanaKonsta]

• Awareness stage: social media posts, blogs, infographics, video;
• Consideration stage: comparison guides,  collaboration with influencers, customers testimonials;
• decision stage: free trials, demo.

[CCasalini]

Awareness Stage : creating informative videos on social media, writing blog posts that educate and insore 

Consideration stage : reviews on websites, influencer collab on social  

Decision stage: demo , free trial , consultation 

[ALitwin]

Our team has definitely been implementing some of this theory in developing our content strategy for this year, but it has been great to see it outlined in such a coherent way. I can see us focusing on the format more than the topic at times, so it's a great reminder to make sure we stay grounded in giving content for our custoemers along their journey. 

[Queren]

At this point, you are really making me realize what mistakes I have been making

[Sicshop]

At this point, I have usually only considered the Awareness stage in practice. I have created blog posts and videos to encourage interest in my products on my websites.

[FWanjiku]

In the awareness stage, I will use informative images, videos, and blog posts.

Consideration stage- Comparison guides

Decision stage- Testimonials and free trials

[JContreras1]

Awareness Stage:  Blogs, Reports, 

Consideration Stage: Brochures, Guides

Decision Stage: Video Testimonials

[Rjshri]

Awareness Stage : creating informative videos on social media, writing blogs 

Consideration stage : reviews on websites, influencer collab on social media 

Decision stage: demo , free trial , consultation 

[Verenatrifena05]

Awerness stage : creating educational content or caroussel post to educate customer about our brand function. (Instagram, Tiktok, and website.

Consideration stage : instagram live and collaborations with some influencers

Decision stage : some giveaways to our followers or consultation about the products

[MJavierRojas]

First I will do a keyword research in regrds of regenerative fashion solutions and use those for the contents I will create on each stage of my buyer persona's journey. For awareness  and consideration I will use blogging, newsletters and SSMM content, for the decision I will use emailing, remarketing, google ads and social ads.

[EWu6]

I'm planning to write a blog related to their needs and create a short how-to video

[BWalker2]

I'm going to speak to thier pain points, and highlight their goals and soultions with information and images. 

[OFatungase]

I will be creating content for the awareness stage. For Example, How To Beat Lagos Traffic, The best way to pay cheaper transport fares, How not to look ruffled up to work.