Jan 6, 2022 2:49 PM - edited Jan 20, 2022 5:43 PM
The buyer’s journey is the active research process someone goes through leading up to a purchase. It’ll help you understand your audience’s challenges and goals, and provide guidance for brainstorming new content.
Get started creating impactful content for your target audience by brainstorming one content idea for each stage of the buyer’s journey. Then, share your ideas below!
Remember, the buyer’s journey consists of three stages: awareness, consideration, and decision. To learn more about this, check out the Creating Content for the Buyer’s Journey lesson via HubSpot Academy.
4 hours ago
Content Ideas for the buyers journey
Awareness stage:Instagram, Facebook plus emails; Reasons why your products are not selling at launch
Consideration stage: Why you should create best selling products, this is a free 10 to 15 minutes training
Decision stage: How to create best selling product, a low price online training.
Awareness stage: social media campaigns, blog posts, and videos.
consideration stage: questionnaires, customer testimonials, case studies, and free samples.
Decision stage: free consultations
Blog, blog, blog.
If you haven't guessed already, my big focus is getting my blog rolling. I am using the cluster method to link smaller blogs to a pillar page focused on a certain topic I want to attract clients for. I will write blogs for all stages of the buyer's journey.
Next, I love the idea of an interactive activity. First, I like the idea because it will offer value to them. Second, I'm not sure how I want to created the interactive feature, but I do think that whatever I do, it will result in my knowing the client and their needs a little better. Finally, I have had a podcast and have created videos before. I really like doing that and it has given me some traction in the past.
a week ago
In my previous work: Counselling and Psychotherapy services, first of all, we used how to contents:
For example: How can HR help team members burnout ? - blog post or short video with narration by counsellors
Secondly, we track people questions, reactions, messages and produce webinars for specific people
For example : Webinar for parents and guridians : Dealing with pre teens and teenagers
Last, once they attend our webinar, we send free consultation inviation and counselling room tours .
2 weeks ago
Awareness stage: "Why Users don't like Website and Mobile App " ( blog and videos on Youtube & Facebook )
Consideration: " What to look for when hiring UX / UI designer" ( blog, infographics, and videos on social media)
Decision: Free UX UI design service for one month ( ad campaigns search and social media )
2 weeks ago
What content ideas do you have for your buyer's journey?
Awareness stage: Social Media Campaigns about self-care, relaxation, and beauty. Photos of success cases.
Consideration stage: Blog explaining the goods of the products I sell, the benefits of taking my services, and relaxation techniques as beauty tips.
Decision stage: Ads for promoting the scheduling system of the services, and ads for promoting an app for buying beauty products.
3 weeks ago
Awareness stage: "Language barrier causing riefs in buyers buying certain products in Japan" "Common problems face by people who want specific products from Japan"
Consideration stage: Create blogpost about the process of shipping from Japan to their specified country , pros and cons of using different service
Decision stage: Videos showing how their package is being handled by said company, top 5 reasons to use this service
3 weeks ago
Awareness stage: Buyer has difficulty managing data centre assets (blog)
Consideration stage: Inform buyer of pros and cons of DCIM (comparison guide)
Decision stage: Convince buyer that DCIM is best because XYZ (free trial)
3 weeks ago - last edited 3 weeks ago
Awareness stage: We need a new media agency for Product X.
Consideration stage: Webinar and comparison guide
Decision stage: Case study and assessment.
3 weeks ago
Use testimonials from customers at the awareness, consideration, and decision stages. For example, an interviewed customer can describe the pain and symptoms of a headache they did not know how to treat for awareness. Seeking therapies on the Internet such a pain relievers is consideration. Deciding pain relief products such as Tylenol or Advil making a descision.
Jan 4, 2023 4:04 PM
Here are a few content ideas for each stage of the buyer's journey:
— Common problems faced by [target audience]
— How to identify if you have [problem your product/service solves]
— 5 ways to solve [common problem faced by target audience]
— Pros and cons of different [product/service] options
— Case study: How [product/service] helped [company/individual] solve [specific problem]
— Top 5 reasons to choose [product/service] over competitors
Jan 2, 2023 5:49 PM
Hi, I'm from Brazil and I'm work with digital marketing which I owner of a company. My content about my buyer's journey is contents about how digital marketing can help many companies about their sales and how they can increase their business and I also write about branding. My purpose with my company is to help small companies how they can better their business with a digital marketing strategy.
Dec 22, 2022 1:48 PM
What I do, in addition to awareness, consideration, decision, is to categorize by global themes, such as Institutional, Features, Day-to-day tips, Opportunities, etc... this way it helps to direct the contents to the different stages. As you check in, you can always update these categories in your plan. After planning the whole month or so and executing it, you should check the results, if your audience is really engaged with your content. Otherwise, you will have to adjust your plans. It's an eternal PDCA cycle. Hope it can help others. Warm regards and I appreciate HubSpot's Academy for all help.
Dec 30, 2022 11:30 AM
Awareness sticks out to me as part of the process our company should focus on to provide our leads and customers with accurate information about the problems they are experiencing and let them know we understand their frustrations as they are trying to make a purchase decision.
Dec 26, 2022 12:04 AM
Awareness: Create content based on common problems our buyer personas are researching about it on social media, blogs, and other platforms.
Consideration: Create content of the alternatives the buyer has available to solve the problem and the pros and cons of each solution.
Decision: Offer a free trial, demo, or consultation to help te buyer better understand how you will solve the problem encountered.