What content ideas do you have for your buyer’s journey?
The buyer’s journey is the active research process someone goes through leading up to a purchase. It’ll help you understand your audience’s challenges and goals, and provide guidance for brainstorming new content.
Get started creating impactful content for your target audience by brainstorming one content idea for each stage of the buyer’s journey. Then, share your ideas below!
Remember, the buyer’s journey consists of three stages: awareness, consideration, and decision. To learn more about this, check out the Creating Content for the Buyer’s Journey lesson via HubSpot Academy.
What content ideas do you have for your buyer’s journey?
Making reviews on the products on YouTube, and TikTok, to show the buyer the 5 W's before the buyer goes online or the store to purchase. Send email campaigns of products and offer free trials or samples of products and feedback surveys of products.
What content ideas do you have for your buyer’s journey?
Awareness Phase: Hype video showing off new product Consideration Phase: Show which retailers carry the product Decision Phase: Support sales at retail stores
What content ideas do you have for your buyer’s journey?
Awareness Phase: Hype video showing off new product Consideration Phase: Show which retailers carry the product Decision Phase: Support sales at retail stores
What content ideas do you have for your buyer’s journey?
Awareness Phase: Hype video showing off new product Consideration Phase: Show which retailers carry the product Decision Phase: Support sales at retail stores
What content ideas do you have for your buyer’s journey?
Awareness stage: Advertisements on Facebook or Blog posts Consideration stage: Comparison videos, and guides to see if your product is worth moving forward with. Decision stage: Perhaps a free trial of your product or even giving a small part of it to the customers for free.