What content ideas do you have for your buyer’s journey?

[kara_susvilla]

The buyer’s journey is the active research process someone goes through leading up to a purchase. It’ll help you understand your audience’s challenges and goals, and provide guidance for brainstorming new content.

Get started creating impactful content for your target audience by brainstorming one content idea for each stage of the buyer’s journey. Then, share your ideas below!

Remember, the buyer’s journey consists of three stages: awareness, consideration, and decision. To learn more about this, check out the Creating Content for the Buyer’s Journey lesson via HubSpot Academy.

[JKirigha]

Awareness stage: publishing blog post and short video content.

Consideration stage: perform an assessment

Decision stage: free demos 

[EFlores85]

Making reviews on the products on YouTube, and TikTok, to show the buyer the 5 W's before the buyer goes online or the store to purchase. Send email campaigns of products and offer free trials or samples of products and feedback surveys of products.

[andreapilapil]

In Awareness stage: Publishing blog posts and short form informational videos.

In Consideration stage: Showcasing case studies and success stories.

In Decision stage: Process walkthrough

[SPaul30]

Awareness phase,video content marketing 

consideration phase,free assessments

decision phase,free consultation

[PMilpatrick]

Eu percebi que temos que ajudar a resolver os problemas dos compradores temos que entender a dor deles

[JAntuszewicz]

short videos, stories

[YSouhaili]

In Awareness stage: Publishing educational blog post.

In Consideration stage: Perform an assessment.

In Decision stage: demonstration.

[APretorius5]

Awareness Stage- Instructional videos / tastings at events to expose customers to our products

Consideration Stage- Social media educational videos and instruct where our products are found and the ease of use

Decision Stage- Introductory discount code on first order

[00286]

awareness stage: tiktok video/content marketing

consideration stage: perform assessment

decision stage: support sales at retail store and follow up with customer with email

[CGordon4]

Awareness phase: Hype video and marketing through social media 

Consideration phase: Models that carry and wear these products through advertisement 

Decision phase: Support sales at retails stores and online platforms 

[KNguyen40]

Awareness Stage- Instructional/introductory videos

Consideration Stage- Perform an assessment 

Decision Stage- Free consultation 

[ZMA2]

Awareness Phase: Hype video showing off new product
Consideration Phase: Show which retailers carry the product
Decision Phase: Support sales at retail stores

[ZYunus]

Awareness phase: How-to articles, carousels, and brief videos providing solutions to the prospect's problems

Consideration phase: Comparison articles, videos and customer success stories

Decision phase: Free consultation

[CHerd1]

Awareness Phase: Hype video showing off new product
Consideration Phase: Show which retailers carry the product
Decision Phase: Support sales at retail stores

[TKrutilek]

Awareness Phase: Hype video showing off new product
Consideration Phase: Show which retailers carry the product
Decision Phase: Support sales at retail stores

[FChukwuedo]

Awareness Phase: Simple Instructional Videos
Consideration Phase: Engaging Quizzes
Decision Phase: Personalized Consultation

[AWinters4]

Awareness Stage- Easy to watch how-to videos

Consideration Stage- Interactive quiz

Decision Stage- One-on-one consultation 

[SLNU]

Awareness stage:- how to videos,blog posts

consideration stage:- comparison guide

decision stage:- consultation

[MCausapin]

In Awareness stage: Publishing educational blog post.

In Consideration stage: Perform an assessment.

In Decision stage: Free demonstration.

[WilliamC]

Awareness stage: Advertisements on Facebook or Blog posts
Consideration stage: Comparison videos, and guides to see if your product is worth moving forward with.
Decision stage: Perhaps a free trial of your product or even giving a small part of it to the customers for free.