What content ideas do you have for your buyer’s journey?
The buyer’s journey is the active research process someone goes through leading up to a purchase. It’ll help you understand your audience’s challenges and goals, and provide guidance for brainstorming new content.
Get started creating impactful content for your target audience by brainstorming one content idea for each stage of the buyer’s journey. Then, share your ideas below!
Remember, the buyer’s journey consists of three stages: awareness, consideration, and decision. To learn more about this, check out the Creating Content for the Buyer’s Journey lesson via HubSpot Academy.
What content ideas do you have for your buyer’s journey?
We have used social media posting, infographics and how-to-videos for awareness stage. At consideration stage, live webinars and testimonials; and for the decision stage a demo.
What content ideas do you have for your buyer’s journey?
We are an insurance technology company. For our operatorsn buyer persona:
Awareness: Blogs about the risks and challenges associated with security deposits in rental housing.
Consideration: Comparison guide of different security deposit alternatives and a free property assessment to determine if your eligible for coverage to offer a zero-deposit program, with an associated guided quiz about the benefits and solutions that it presents to your various stakeholders.
Decision: A virtual or live demo, autonomous or with a licensed sales rep and insurance advisor.
As we expand into new products, we are going to launch a podcast and thought leadership campaign to attract asset managers and investment managers, which will be a new buyer persona and new product entirely.
What content ideas do you have for your buyer’s journey?
Well, I want to say it in spanish but well, let's give it a try. I will attract my leads by giving opinions, advices and teaching content like what is best for my leads pain points and why they should consider different options about it. For engage I will do a more extense content like 3 minutes video and carrusel post to make sure that I'm a trustworthy autority on the topic and with the delight stage I will offer practical advices to have success with my product and service.
What content ideas do you have for your buyer’s journey?
Awareness Stage: Social Media, Blogs, Ebook, Podacsts, Video Consideration Stage: Case Studies, Testimonials, Webinars, How to Decision Stage: Special Offers, Pricing Guides, FAQs, Product Demos,
What content ideas do you have for your buyer’s journey?
If i were to launch a company, for example, a skin care company, I would do the following to engage with my prospective audience:
- awareness-- blog posts about skin types, ingredients in skincare products that are either safe/harmful for you, skin care hacks/techniques around the world
- consideration-- comparrison of my products with competitors products, and why my product is more optimal
- decision-- quiz on skin type and products to use, and demos on how to use each product
What content ideas do you have for your buyer’s journey?
Awareness content: Infographics by that people will get perfect vision of there problem.
Consideration content: case study for solution for there problems with help of famous faces who faced similar problems.
Decision content: free trial or demos of the product or examples of the solution there are seeking or offers which can be effective for there problems.
What content ideas do you have for your buyer’s journey?
To sell my tiffin service option to my buyers. awarness- Make awarness videos on social media platforms which focus towards leting the consumers know the cons of unhygenic and low quality food delivered in tiffins
consideration- Make a comparative guide that compares different options which serve theri requirenment
Decision- Give the buyers to have a free trial of the tiffin service our company provides
What content ideas do you have for your buyer’s journey?
The ideas for each stage are really good although there can be a few tweaks to make it more effective from my end.
For the Awareness stage: Instead of making awareness videos on how some tiffin service food can be unhygienic, focus on creating short form content for instagram and facebook that focuses on the Pros of tiffin service and how it is different from other food services like ordering in, along with why tiffin services in general are beneficial for super busy people or people living alone away from families.
For Consideration stage: A comparative guide would not be as effective as Video content on why YOUR tiffin services are the best in the market and how you differ from all those who offer the same services at maybe a cheaper rate.
For Decision: A free trail is not a good idea if your product is something like home cooked food, this would prove to be extremely expensive in contrast to the return you will get. Hence, focusing on Customer Testimonials is the best solution for this stage as this will ensure that your food is indeed safe and delicious and make sure that the consumers trust your services aswell.
What content ideas do you have for your buyer’s journey?
Awareness: The person is looking for ideas on how to decorate her/his house. We create Keywords on the topic so during the search the person opens our Blog with clear and precise information on the topic she/he is looking for.
Consideration: The Blog is linked to a video where we show a comparison within different alternatives to decorate a House.
Decision: A free consultation with our team is offered in the previous video. The person assists the consultation session with us, and then decides to purchase some elements to decorate the house.
What content ideas do you have for your buyer’s journey?
I have a idea for selling preschool books.
Awareness - i started a campion for school teacher and parents who is looking for preschool books and post about offers.
Consideration - If the buyer come though canpiom to see our books, show them about our products with images and video and how different form others and reviews, about our brand.
Decision - Provide them free delivery with coupon code( if they purchase for us next time they will get discount), and send the product with very good packageing.