Inbound

kara_susvilla
HubSpot Employee
HubSpot Employee

What content ideas do you have for your buyer’s journey?

The buyer’s journey is the active research process someone goes through leading up to a purchase. It’ll help you understand your audience’s challenges and goals, and provide guidance for brainstorming new content.

Get started creating impactful content for your target audience by brainstorming one content idea for each stage of the buyer’s journey. Then, share your ideas below!

Remember, the buyer’s journey consists of three stages: awareness, consideration, and decision. 
To learn more about this, check out the Creating Content for the Buyer’s Journey lesson via HubSpot Academy.

672 Replies 672
YHernandezpm1
Member

What content ideas do you have for your buyer’s journey?

We have used social media posting, infographics and how-to-videos for awareness stage. At consideration stage, live webinars and testimonials; and for the decision stage a demo. 

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KChandraRay
Member

What content ideas do you have for your buyer’s journey?

WE are an ecommerce company , consideration- Yt , Insta and other short videos also, adposts.

mid- reviews with images and video toutorials, decision stage- 7 days return policy or replacement offer.

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JonasDominique
Member

What content ideas do you have for your buyer’s journey?

We are an insurance technology company. For our operatorsn buyer persona:

Awareness: Blogs about the risks and challenges associated with security deposits in rental housing.

Consideration: Comparison guide of different security deposit alternatives and a free property assessment to determine if your eligible for coverage to offer a zero-deposit program, with an associated guided quiz about the benefits and solutions that it presents to your various stakeholders.

Decision: A virtual or live demo, autonomous or with a licensed sales rep and insurance advisor.

 

As we expand into new products, we are going to launch a podcast and thought leadership campaign to attract asset managers and investment managers, which will be a new buyer persona and new product entirely.

 

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AAsonibare
Member

What content ideas do you have for your buyer’s journey?

Supercars Auto Repairs

Instagram posts

1- Awareness: Why your Ford stalls in the neighborhood.

2- Consideration: How to know a good mechanic.

3- Decision: Peace of Mind with Supercars Auto Garage 

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danielmelotru
Participant

What content ideas do you have for your buyer’s journey?

Well, I want to say it in spanish but well, let's give it a try. I will attract my leads by giving opinions, advices and teaching content like what is best for my leads pain points and why they should consider different options about it. For engage I will do a more extense content like 3 minutes video and carrusel post to make sure that I'm a trustworthy autority on the topic and with the delight stage I will offer practical advices to have success with my product and service.

 

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AksD
Member

What content ideas do you have for your buyer’s journey?

Awareness Stage: Social Media, Blogs, Ebook, Podacsts, Video
Consideration Stage: Case Studies, Testimonials, Webinars, How to
Decision Stage: Special Offers, Pricing Guides, FAQs, Product Demos, 

cesarmichel
Participant

What content ideas do you have for your buyer’s journey?

Awareness Stage: Blog and Social Media Posts about problems in niche

Consideration Stage: Blog and Social Media Posts to solution

Decision Stage: Reviews and Free basic how-to guide

Juan_Rivera
Member

What content ideas do you have for your buyer’s journey?

Topic: Sleep Apnoea

Format: Blog

1- Awareness: 10 most common symptoms of Sleep Apnoea

2- Consideration: 10 best solutions for Sleep Apnoea

3- Decision: How SleepBetter App can help you with your Sleep Apnoea problems

ITurnbull
Member

What content ideas do you have for your buyer’s journey?

Ideas for content during the buyers journey would look something like this:

 

Awareness Stage: Blog post on cultural tourism and its impact to someones vacation experience.

Consideration Stage: Develop promotional video showcasing USVI culture & Carnival with a message to visit website to learn more.

Decision Stage: Leverage google ads to prompt individual to book now for the best cultural experience of a lifetime. 

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CAlexandra777
Member

What content ideas do you have for your buyer’s journey?

If i were to launch a company, for example, a skin care company, I would do the following to engage with my prospective audience:

- awareness-- blog posts about skin types, ingredients in skincare products that are either safe/harmful for you, skin care hacks/techniques around the world

- consideration-- comparrison of my products with competitors products, and why my product is more optimal

- decision-- quiz on skin type and products to use, and demos on how to use each product

AnviParadkar25
Member

What content ideas do you have for your buyer’s journey?

Awareness content: Infographics by that people will get perfect vision of there problem.

Consideration content: case study for solution for there problems with help of famous faces who faced similar problems.

Decision content: free trial or demos of the product or examples of the solution there are seeking or offers which can be effective for there problems. 

 

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saurabhsanghi
Member

What content ideas do you have for your buyer’s journey?

Blogs, Brochure for Awareness, Case studies for Consideration, Testimonials for Decision 

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tgalamarketing
Member

What content ideas do you have for your buyer’s journey?

Blog posts and videos.

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JLemes2
Participant

What content ideas do you have for your buyer’s journey?

blogs e algo interativo

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Volt
Member

What content ideas do you have for your buyer’s journey?

Awareness:Social Media Posts: Engaging content that sparks interest and raises awareness about a common issue.

consideration: Case Studies: Success stories from customers who faced similar problems and found solutions.

Decision: Customer Testimonials: Reviews and testimonials from satisfied customers.

SAdhavHi
Member

What content ideas do you have for your buyer’s journey?

Blog posts, Comparison, Consultation 

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YKUNNAWAR
Participant

What content ideas do you have for your buyer’s journey?

To sell my tiffin service option to my buyers.
awarness- Make awarness videos on social media platforms which focus towards leting the consumers know the cons of unhygenic and low quality food delivered in tiffins

consideration- Make a comparative guide that compares different options which serve theri requirenment 

Decision- Give the buyers to have a free trial of the tiffin service our company provides 

 

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DMak
Member

What content ideas do you have for your buyer’s journey?

The ideas for each stage are really good although there can be a few tweaks to make it more effective from my end.

For the Awareness stage: Instead of  making awareness videos on how some tiffin service food can be unhygienic, focus on creating short form content for instagram and facebook that focuses on the Pros of tiffin service and how it is different from other food services like ordering in, along with why tiffin services in general are beneficial for super busy people or people living alone away from families.

For Consideration stage: A comparative guide would not be as effective as Video content on why YOUR tiffin services are the best in the market and how you differ from all those who offer the same services at maybe a cheaper rate.

 

For Decision: A free trail is not a good idea if your product is something like home cooked food, this would prove to be extremely expensive in contrast to the return you will get. Hence, focusing on Customer Testimonials is the best solution for this stage as this will ensure that your food is indeed safe and delicious and make sure that the consumers trust your services aswell.

SKryksman
Member

What content ideas do you have for your buyer’s journey?

Awareness: The person is looking for ideas on how to decorate her/his house. We create Keywords on the topic so during the search the person opens our Blog with clear and precise information on the topic she/he is looking for.

Consideration: The Blog is linked to a video where we show a comparison within different alternatives to decorate a House.

Decision: A free consultation with our team is offered in the previous video. The person assists the consultation session with us, and then decides to purchase some elements to decorate the house.

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RITIK_KUMAR
Member

What content ideas do you have for your buyer’s journey?

I have a idea for selling preschool books.

  • Awareness - i started a campion for school teacher and parents who is looking for preschool books and post about offers.
  • Consideration - If the buyer come though canpiom to see our books, show them about our products with images and video and how different form others and reviews, about our brand.
  • Decision - Provide them free delivery with coupon code( if they purchase for us next time they will get discount), and send the product with very good packageing. 

 

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Raven123
Member

What content ideas do you have for your buyer’s journey?

I have an idea of selling cream for legs:

  • Awareness: Buyers search on the internet for their legs' symptoms and se our ads at the end of the post about the legs' problem.
  • Consideration: Buyers click to see our product, with that post we have a comparison video and reviews of the product. ( why they should choose us ).
  • Decision: give them a limited discount for their first purchase.
 
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