What OKR are you focusing on?

[Champion]

Objectives and key results (also known as OKRs) is a goal-setting system that helps to ensure that the company focuses efforts on the same important issues throughout the organization. What is the main OKR you're focusing on right now?

*To learn more about this, check out the Setting Business Goals lesson via HubSpot Academy. 

[DFoote8]

As a one-person team, my current objective is to make myself more marketable, and my KRs are to complete Hubspot Inbound and Email Marketing certifications by the end of the year.

For my digital fundraising clients, my objective is to retain more recurring donors and expand our pool of recurring donors. Binary KR: Did we set up an autoresponse for new recurring donors? (The CRM and payment processor don't fully sync, so this takes extra work.) Numeric KRs: Add 5-10 recurring donors every month and retain >75% of current recurring donors each month.

[KVarian]

Imagine you stand in front of a mirror to see whether your overall look is on point. That mirror is your OKR.

• Objective: the look you’re going for.

• Key Results: the measurable checks that prove it (pressed shirt, polished shoes, colors matched, out the door by 8:00).

If it can’t be checked, it’s not a KR. If it doesn’t change the look, it doesn’t belong.
Set 1 clear Objective, 3 sharp KRs, review weekly — that’s how you should track your organization’s results every day.

[burrows_r]

Objective - To increase MRR by 10%

Key results:
300 MQLs per quartrer
5 new business plus customers per month

[TurabG]

My main OKR for the next year is to help transform the one-person company I recently joined into a small, well-rounded team.

Right now, we mainly manage and monitor servers/NMS for a few Wireless Internet Service Providers around the world. But the bigger goal is to expand our focus, to not only handle the tech side but also start offering marketing services to small businesses, especially across the GCC, MENA, and Europe regions.

Excited to be a part of this community!

[PMadz]

I'm a freelance Podcast producer and my OKR is to find more people whose podcasts I can produce. 

[TurabG]

You must share your portfolio with the community, and also an offer that we can't refuse 😀

[RBruce3]

I know nothing about podcasts but I am always willing to learn.  What is the charge for this?

[TurabG]

Producing podcasts is as simple a zoom call with a friend. 

You just need your laptop, a friend on the other side of the zoom call, and some very basic video editing skills or a Video Editor/VA (virtual assistant) on a Fiverr or Upwork.

For practice purposes, you may also start the zoom calls with these VAs, and ask them to show you their whole process.

Start doing the same with your closest friends, once you are comfortable with it.

[VsC]

Hey, that's a great goal, but would be better if it was measurable and specific 🙂
Something like "5 podcasts produced by Q2 of 2026"!

[RBruce3]

My husband and I started a business 3 years ago selling Damascus knives.  We are in our late 50's and have no business experience and very little computer knowledge.  We have come a long way in three years, but I know we can do so much better.  I have created a website and we have more than doubled our profits.  Most of our sales are still coming from my husband doing vendor shows, but I want most of our profits to come from online sales because he is getting older and traveling is taking its toll.  

Objective:  Increase online sales to $1000.00 per month by Jan. 01, 2026

        1. Learn how to create workflows to increase awareness and sales

        2. Learn how to increase visibility on Google

        3. Improve my website

[TurabG]

Hey,

Not sure if you are already doing it, but I think you should focus on your email strategy:
- Email 1: your story (why you love Damascus knives)

- Email 2: Best-sellers or customer favorites

- Email 3: Care tips + a small discount to buy again

And ask your existing customers to send in their pictures using these knives, a short video is even better.

Have fun creating content for your online marketing.

Best,

TurabG

[RBruce3]

Thank you for the help.

[TurabG]

You are welcome!

Let me know if you need any help.

[Mari3]

I'm working on OKR around growing my small business. right now i'm fousing on incresing online booking, getting more consistent weekly clients and improving client retention

[JoePrats0]

I'm working on find a new job, so I've wrote out a loose version of OKRs to that end. There's lots of overlap between them. But I found this to be a super helpful exercise to help me outline my job searching strategy and plan (sticking to my mission/purpose of getting a job):

1. Get a job in < 5 months
   1. Apply to jobs (including resume customizations, interview prep, following up, etc.)
   2. Get certifications that prove my current experience (like the HubSpot certifications I'm work on now)
   3. Create portfolio / website that shows my experience / creative work
   4. Work on new skills and certifications to keep leveling up
2. Get a job that I like
   1. Define what I want (within my constraints of skill, experience, and income required)
   2. Align my story and experience to fit
   3. Fill in any skill gaps with new skills and certifications (overlap with 1.4.)
3. Get a job in Pittsburgh, PA
   1. Do stuff in Pittsburgh - get out and meet people and talk about my career when applicable
   2. Network - utilize college alum and career services (NYU & UD) and others like (American Marketing Association) to find people in Pittsburgh
   3. Go to job fairs and check out local job boards
   4. Find friends of friends (or connections of old colleagues and co workers) in Pittsburgh

[TurabG]

I think the following two actions will have the most impact on your job search:

1. Create a portfolio website that shows your skills and experience
2. Work with your local businesses/brands, offering them something for FREE to start the relationship with, asking for testimonials and referrals in return.
   
   Best of Luck!

[Mkhadija]

my main OkRs that I'm focussing now is to maintain 90%  client satisfaction through survey feedback, and to also create and implement two new workflow for task efficiency.

[Jaycee_Lewis]

Hey hey @Mkhadija 👋 Welcome aboard! Here are our Learning Paths to get you started right away https://community.hubspot.com/t5/Success-Guides/ct-p/successguides 

I hope to see you around the community! — Jaycee

[xshoua]

The main OKR I’m focusing on right now is improving customer engagement by providing clear, helpful, and timely support.

Objective: Enhance the overall customer experience.
Key Results:

• Respond to all customer inquiries within 24 hours.

• Increase customer satisfaction scores by 15%.

• Reduce common support issues through improved guides and resources.

This keeps the focus on delivering value while aligning efforts across the team.

[Skcassidy1]

I found this very profound.