So, yesterday I published the buyer persona that I have created, and now I am working on the buyers journey. What do you think about this first draft?
Note: Keep in mind that my hypothetical business offers web design services in the san francisco bay area.
- Awareness stage:
1. Experiences a lack of clients every month since the methods he used to use are not so effective anymore 2. Googles: how to get more clients for my auto repair services 3. Learns that there are a lot of clients that could be captured through online methods, and that his online presence could be the problem
- Consideration stage:
1. Becomes aware that his online presence is very poor, there are a lot of competitors doing better, and wants to get more clients through online methods 2. Read a blog post on how to increase the online presence of small local businesses 3. Learns that he needs to start doing online marketing and that having a website is a good starting point
- Decision stage:
1. Enters stage to decide which website designer to hire 2. Comes across several brands offering affordable website design services in the san francisco bay area 3. Chooses a company based on reviews, portfolio, and price
Your buyer's journey draft appears to be well-thought-out and logical. It accurately describes the steps a potential customer may go through when searching for web design services. The stages of awareness, consideration, and decision are all clearly defined and the actions and thoughts of the buyer at each stage make sense. It also specifically mentions the location of the service, which is important as it can be a key factor in the decision-making process.
