Jul 11, 20217:04 PM - edited Aug 12, 202110:18 AM
HubSpot Employee
How can you delight your customers?
To create lasting relationships and to build trust you have to listen to, serve, and follow up with your customers; it’s the best way to learn how to provide the best, personalized experience. Keeping this in mind, what can your business do as a follow-up with its customers after they make a purchasing decision to create a moment of delight?
Focusing on customer delight can serve to happier and more trustworthy clients.
It varies in scope and intent from user satisfaction by showing your base that your business aims to exceed expectations with reasonable actions or offers.
The loyalty that buyer increase fosters goes deeper than repeat purchases; it creates die-hard brand ambassadors.
The first thing we do after a purchase is to send a follow-up e-mail with a survey in which we ask them how was the overall experience, how can we improve our customer service, purchasing process or products. If we had a conversation with a customer on social media, we follow up on the same platform writing them a message.(90% of them are delighted to respond to our questions and also by the fact that we care and show interest in them even after the purchase was made). We also give them cupon codes that offer free shipping or extra discounts for the next purchase.
For my company that uses mainly a B2B marketing model, the best follow-up is by continuing to educate our customers on what we're doing by referring them to our blogs and ebooks. Not only that, but we check in to make sure everything's running smoothly, and they are satisfied with the services we are providing.