Jul 11, 20217:53 PM - edited Aug 12, 202110:24 AM
HubSpot Employee
What's your next sales training topic?
There are a lot of different topics sales teams need to be trained on. Share the topic of a sales training you either ran in the past or are planning for the future. If it's one you ran in the past, how did it go? Share your stories in the comments below!
Great, Sales team development plan is most effective for selling process and sales revenues and growth. Customer Relationship Management is the one of sales team training. Our sales team in focus on after sales service before sales close .
One of the upcoming sales topics im focusing on would be building strong client relationships by using active listening and precise questioning. This leans to creating better interpersonal skills and understanding client needs.
As we've learned, nowadays sales focuses more on bulding relationships and trust, and also identifying from the start, who is a prospect or potential customer that you might be able to both benefit from and offer the perfect service for them. I believe these two techniques are the best so far, and the future selling techniques will revolve around this concept of tailoring services and finding the right customer
For my opinion, sales persons need to understand who will be the correct prospect and how to decide to go ahead or back in the process. It is important to understand if you have improvements in the relationship or you are losing your time.
One of the upcoming sales topics im focusing on would be building strong client relationships by using active listening and precise questioning. This leans to creating better interpersonal skills and understanding client needs.
To efficiently train sales teams on a variety of topics, it's important to employ a structured approach. First, identify the specific areas that require training, such as product knowledge, sales techniques, objection handling, customer relationship management, and negotiation skills. Once these areas are determined, develop a comprehensive training plan that includes a mix of interactive workshops, role-playing exercises, and online modules. It's also beneficial to incorporate real-life scenarios and case studies to provide practical insights.
Additionally, consider utilizing experienced sales professionals or industry experts to deliver the training, as their firsthand knowledge can greatly benefit the team. Furthermore, ongoing coaching and support should be provided to reinforce the learning and ensure that the training translates into improved performance. Regular assessments and feedback mechanisms can also help in measuring the effectiveness of the training and identifying areas for improvement.
During a role-playing exercise in the training, sales professionals had to listen to a customer's complaint over a product problem. This was one of the most memorable moments. Usually quiet and restrained, one representative shocked everyone by paying attention to the customer's problem, feeling their pain, and coming up with a workable solution. The representative said it was one of the most fulfilling conversations they had ever had with a client, and the customer left the conversation feeling heard and respected.
As a takeaway, I learned from this training that active listening is a talent that takes patience and effort to master. It also emphasized how crucial it is to provide a setting in which salespeople are free to express themselves and establish a personal connection with clients.
The Sales Communication The topic i would choose is Sales Communication. In today's time where we have different channels of commuinication, Sales reps must be aware of them all and most importantly, they must know, which channel of communication works best for a particular prospect. While we always wonder about why so many emails/calls/texts go unanswered, we rarely pay attention to "was this the right channel to approach this prospect?" In that context, Sales reps must be well trained with the different channels of communication, Different types of prospect persona's and what channel of communication would probably work best with a particular persona.
This also fully aligns with humanizing sales rather then just let your AI do it.
As part of training and education, I plan to train Individuals to upsell vacation packages. Individuals will connect with their friends, families and social media to offer vacation packages to destinations like Bahamas, Orlando Resort, Daytona Beach, Carraibbean cruise, Hawaii etc. To upsell these vacations packages, I will list numerous skills (Knowledge acquisition for students) which include but not limited to volunteering to file Tax returns, offering travel & Tours, renovation and handyman gigs, real estate rentals and sales as well as Auto Sales/Rentals. Initially, I will either rent out office space or offer rideshare services in order to connect and train students and potential customers (Knowledge Sustainment). First of all, I will try to find out the specific skill that may used to upsell the vacation package. Since every individual has different skills, it is important to understand what can be used to upsell! Next, I will have them cold call or talk with acquaintances and extended family as well as friends about the deal using their skills to add to the package deal (Skills Development). Furthermore, they will setup appointments with their clients to apply their skillset (Filing Taxes) and discuss package delivery options (Skill Transfer). To get a better idea on conversion as well as success rates of my students, I will then have them practice these skills over and over again until they get better conversion rates. Finally, I will measure results via a profit and loss report for my business!
I once had to be trained for appliance sells. The first thing we learned was the ask the customer about features or brand preferences, and then we would show them a higher end product that would best fit their wants and needs best.
A good training topic could be - Closing techniques. This training will emphasize the importance of understanding customer needs, asking insightful questions, and offering tailored solutions to address those needs. Also, learning effective methods for guiding customers through the decision-making process and confidently asking for the sale when the time is right.