Jul 11, 20218:46 PM - edited Aug 12, 202110:39 AM
HubSpot Employee
What makes inbound sales different?
Inbound sales transforms sales to match the way people buy. It's all about meeting prospects where they are and helping them move toward a purchasing decision. Is this different from the way you're used to approaching sales, or have you been doing sales in this way but calling it something else? Leave your thoughts in the comments about how inbound sales is similar to or different from the way you've been doing sales.
It definitly sheds new light into it, as a former sales person i can see what has been stopping me, but it seems Sales and Marketing keep getting closer to each other year by year
I think that there is a big connection between inbound sales and the challenger sale. Position yourself as a trusted advisor and providing an experience for your customer is a big differentiator. Especially considering how many bad (or let's call them untrained) sales reps are out there, flooding inboxes.
With inbound sales the relationship with the prospect is based on a quality, useful, human connection, and in focusing the problem the prospect wants to solve.
In inbound sales, it is imperative that we prioritize customer satisfaction by understanding their current position and guiding them through the whole process.
Inbound Sale approach is customer oriented prioritizing their satisfaction and also making the buyers purchase journey a easy one which also give credit to their intelligence.
The inbound sales approach is common sense to people like me. I am never going to buy from someone who is pushy and selling me something I will never need. It gives more credit to the intelligence of the customer, instead of the demeaning Four Square pressure based sales tactics from the good ol' days, used by the good ol' boys clubs.
I love that my company is adopting an inbound sales strategy. I've always considered my way of selling to be very similar to inbound sales and my sales strategy has always clashed with people from an "Old School" sales background who are opposed to change and progress. It's my belief that if you provide a customer with a sales process that feels good to them, and where they feel like they are the ones that made the decision (because they did!) and it's actually the right fit of a product for them, you will be creating a customer for life. Which to me is way more important than a single sale where the customer may come away from it regretting it or feeling they were pushed into buying something they didn't actually want or need. Word of mouth is a strong marketing tool in today's society and the best way to build that free advertising for yourself is with a positive experience for each and every customer.
Its a bit similar to the way I have been approaching sales. I think of it as, providing useful information to the customer at different stages of their buying journey, so that it helps solve their problems and moves them towards their goals. Its easier said than done, however it requires deliberate attention to 'think from a customer perspective all the time' in order to provide something that is of value to them.
I've always tried to sell with an Inbound approach by listing to costumer needs, asking questions, going in prepared to anticipate needs and build on relationship to help guide through the whole process
Inbound sales is different in that it is solution focused, helping the buyer get value and satitscaction for problem they want to solve, it offers features and benefits of the product/service and also solution prior to them begining the buying step(s0.
Inbound sales techniques allow a potential customer base to become aware of their need for your offering long before you need to get involved in their buyer's journey. It's like a farmer putting a neighbor in charge of letting him know that a crop will be ready to harvest a week from today.
Inbound sales has been different from the way I carry out sales because inbound sales help to give customer value for what they want and it also build lasting relationship between clients and sales person
Inbound sales are different from the conventional way of doing sales because it creates a whole atmosphere of value for the customer long before the first call with the salesperson. It emphasizes drawing prospects in and connecting with them at a point where they already have some awareness of their problem and available solutions and are coming to you for further expert guidance.
Inbound sales is a sales methodology that prioritizes the needs, challenges, goals and interests of individual buyers. Instead of focusing on closing the sale as soon as possible, inbound salespeople work to meet consumers where they are and then guide — not push — them through the decision-making process.
Inbound sales is the preparedness for speaking to a potential buyer and organizing the problems and challenges they face and how your product of service can solve them. Making sure you aren't going in blind with a "sell everything to everyone" mentality. It clearly doesn't work. To be factual, personalized and have completed your research leads to more sales, more times
Inbound sales emphasize on how the sales person understand the buyer's problem sor challenges that they may have. Next to then, the sales person personalized the offered product to become the buyer's solution of their problem, hence, makes the buyer feels satisfied and guided thus helped within their problems or challenges.
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