Jul 11, 20218:46 PM - edited Aug 12, 202110:39 AM
HubSpot Employee
What makes inbound sales different?
Inbound sales transforms sales to match the way people buy. It's all about meeting prospects where they are and helping them move toward a purchasing decision. Is this different from the way you're used to approaching sales, or have you been doing sales in this way but calling it something else? Leave your thoughts in the comments about how inbound sales is similar to or different from the way you've been doing sales.
Inbound sales are where prospects connect with you to solve their problem. Outbound sales are where you find a prospect, uncover their needs, qualify them, and solve their problem. I have experience with outbound sales (solar panels), and how I approached my strategy is similar to inbound where I meet the prospect where they are and help them move towards a purchase decision. There are many prospects that initially were not in a place to make a purchase decision to buy the product I was selling. I was able to quickly qualify or unqualify a potential prospect and move on to not waste time. The qualified prospects were more inclined to continue with the sales process, which created a better selling experience for me and the people I was building relationships with.
Inbound sales is a very sophisticated metric of selling that could be used by anyone. And with the information provided in the course, it's easy to understand how it works and how to immediately apply it in any situation. Eveything is about the prospective customer and it has definately changed my whole perspective on sales.
Inbound sales is very personable and truly cares about giving the buyer the best experience possible. It is important that both parties are on the same page and are educated about what the other party has to offer.
I think Inbound sales is something that I have seen before but with a different name. Yet it is very important to guide your customer throughout the entire process because it is important for both parties to have a clear understanding of every step before making a decision.
In my opinion, Inbound Sales seems to be the next step up from what we are currently doing. I encourage our team to focus on empathising and consulting in the first sales calls, but the way it is utilised in this strategy is even more punchy, and goes right from the very first moment our product is seen, right down to continued management of the accounts. Brilliant!
Inbound Sales are a great way to make the buyer feel as if you aren't really selling them anything at all. Instead, you are guiding them to help satisfy their problems.
A modern sales person needs a higher EQ than ever before, being able to empathize and adapt to your customer's needs and personal work flow helps you walk next to your customer in the buying process as a guide. Building that trust and confidence from your customer is key to a recuring relationship and symbiotic growth.
Some of the key things I am using is building and maintaining relationships. If the customer believes in you then you can close the deal. I always push them to do better.
I like that Aj. As talked about in lesson 1, becoming a thought leader that your potential buyer is exposed to helps form a genuine relationship. Maintaining a relationship within the buyer's sphere of interests will put you at the top of their list.
