Inbound sales transforms sales to match the way people buy. It's all about meeting prospects where they are and helping them move toward a purchasing decision. Is this different from the way you're used to approaching sales, or have you been doing sales in this way but calling it something else? Leave your thoughts in the comments about how inbound sales is similar to or different from the way you've been doing sales.
Inbound Sales relies on data provided by warm / hot leads. It starts with first understanding the customer's needs, uses that information to connect with them and culminates with presenting taylor-made resources that fit their situation so that they can clearly see how your products / services meets their particular goals. Not only is the process data-driven, it also depends on weaving a compelling story as to how, when, where and with what you are going to meet their needs and solve the problem that originally led the buyer to the awareness phase.
the main difference, in my opinion, is that the prospect or buyer already has an interest, already knows briefly what the product may offer. This situation allows to go faster and deepen in attention to buyers.
Inbound sales is about creating a connection and building trust so that you client will allow you to guide them to the product that works best for them.
Never thought of the term "inbound sales", but I think this is what I've been doing more or less. Focusing on the buyer's painpoints, rather than convincing them that they "need" what you are selling.
Inbound sales are different because the whole goal of inbound sales is to provide a human and holistic experience. Today, we find a lot of shopping and sales are done online with a few clicks, inbound sales are about developing a relationship with the customer that you are selling to and understanding how you fit into their solution of their problem. As an inbound salesperson, it is our job not just to lay the product out there for the right customer to find but to research which customers we believe we can help along with finding solutions to customers' problems while developing a relationship with those customers and providing a good customer service experience.
Being able to connect with the client, understand their needs and demonstrate how you can help them grow/what problems you can help them solve, makes inbound sales different.
