Jul 11, 20218:46 PM - edited Aug 12, 202110:39 AM
HubSpot Employee
What makes inbound sales different?
Inbound sales transforms sales to match the way people buy. It's all about meeting prospects where they are and helping them move toward a purchasing decision. Is this different from the way you're used to approaching sales, or have you been doing sales in this way but calling it something else? Leave your thoughts in the comments about how inbound sales is similar to or different from the way you've been doing sales.
I have never been in a sales role before, and dislike the idea of cold calling or any other aggressive selling techniques. So I'm far more comfortable with this form of sales technique.
For me it's really been a mixture of both. I guess it depends on where in the process or cycle I meet them. In my business, I get a real mix of educated buyers who have done all their research, and ones who just have a vague idea of the problem they are trying to solve! I can see how a strategy not just stages in the CRM is a smarter way of looking at it though!
We all need to remind ourselves that sales is a people’s business involving an emotional connection! With the inbound sales we have to properly identify customer’s problems , support and guide them throughout the buying process!
Inbound sales is all about attracting and engaging potential customers who have already shown interest in your product or service. Instead of cold-calling or pushing a sale, you focus on providing value, answering questions, and guiding prospects through their buying journey. The key difference is that the customer comes to you, rather than you chasing after them. It’s a more consultative, relationship-building approach.
It makes sense that with the shift of power towards the buyer that our approach as sales people is to work with them through their Buyers Journey. We have to meet the buyer where they ar along their journey and aid them along it towards a purchasing decision.
This is generally how I have been doing sales but still I did not full comprehend or respect the full scope and nuanced stages of the buyers journey. Having the clear differences between the awareness stage, consideration stage and decision stage will be very helpful in making sales.
What is more having a clear distinction of the inbound sales strategy: the identify phase to see if potential buyers have a problem of goal I can help them with through gathering lots of info, use of blogs and social media and poistioning as a though leader, so making them a lead, the connect phase where we help them to see if they want to prioritise their goal which if they do makes them a qualified lead (I see a connection here between the buyers journey consideration phase and our sales stretegy in the connect phase which seems to function as helping them onto consideration phase, beyond awareness, if they not already there - meaning the SS connect phase links with them being on the consideration phase), then the explore phase where we can assess if we can help them better than they can themselves through proper value positioning and the right question process and fianlly the advise phase where we provide the tailored presentation linked to their context to show how we can help.
Having a thorough process of the inbound sales stretegy and understabding of the buyers journey is immensely helpful. I have been doing parts of this and understanding parts but as a complete whole, this is a game changer.
It is all the things you have to do as marketeer to be act as consultant first and simultanessly obtain the trust of the expertise and solution provider.
I understand that the essence of inbound sales should be thinking from the other's perspective. That is, thinking and communicating from the buyer's position, starting from the point of helping the buyer solve problems, and ultimately converting it into an order.
Inbound sales is different because it emphasizes meeting the buyer on the buyer journey and helping them on their unique journey this is in contrast with the the rigid sales approach with premade slides, repeated processes, and waiting for buyer to come to us. It as about doing the things that add value to the customer in today's world.
I must say that I'm really glad that I took this course, it was so insightful. Inbound sales is the next big thing because I've to unlearn a lot of things to learn better things. Cheers to dropping the old sales and boring strategy, here's to many more sales using the inbound strategy sales method. Thank you HUBSPOT!
Inbound sales focuses on customer needs and buying behavior rather than pushing a product. It’s more customer-centric than traditional, product-driven sales, meeting buyers where they are and providing value before the sales conversation.
In my experience, I’ve used inbound methods like understanding customer needs and consultative selling, though I hadn’t labeled them as such. This approach is especially effective today, as customers research independently before engaging with sales.
Inbound sales is different because you are not only looking for a prospect to sell your solutions to. You first start with having a deep knowledge of the prospect by doing thorough findings about them; then you'd be able to understand their problem and proffer the best solution.
Many experienced salespeople may already use aspects of inbound sales without labeling it as such. However, the structured inbound methodology ensures that sales teams engage with leads more effectively by leveraging content, automation, and consultative selling.
Inbound sales, can be in a deepen phychology meaning. And thats occur from the need of the user to find to explore or to find what is nessecary for him, in an easily way.
I believe in bound sales are diffrent because they are more personailized to the client, theres a bigger focus on client relationship and i think it make the buying processs easier for the client because they build a bound and whether they choose ot buy or not it allows them to refer and recommend you as a refereance. I think building relationships and those connections are so essential! I never used inbound sales before but i like the idea of being able to be more persoanable to your client and move towards sales in a different way.
Completely agree! Inbound sales align perfectly with modern buyers' decisions—researching, comparing options, and looking for real value before committing. I've been incorporating elements of inbound sales by educating prospects, building relationships, and addressing their pain points rather than just selling a product. It’s a game-changer in terms of trust and long-term customer success. I am excited to see how this approach continues to evolve
inbound sales are more collaborative and tailored, while traditional sales are often product-driven and high-pressure. The inbound approach fits better with today’s buyers, who are empowered by research and expect personalized, value-driven interactions.
Inbound sales is unique because it is a process that focuses on guiding the buyer into making a decision, rather than focusing on the seller. Essentially, inbound sales offers buyers guidance in their buying journey, offering tailored advice and support in their decision making processes. The inbound sales approach creates a personable feel in sales instead of a cold, untrustworthy atmosphere as experienced in the outdated methods of sales.
With my experience in sales, I have primarily approached it through inbound sales strategies within my company. However, this experience has opened my eyes to various areas that I had not previously focused on. I would like to emphasize the importance of this learning for anyone entering the sales field. In addition to the knowledge gained on the job, understanding these concepts early on would have had a significant impact on one's daily tasks and approach to leads.
Through this course, I have gained valuable insights that have expanded my perspective, helping me challenge my previous approach and achieve better results. It’s not about relying on luck but applying proven expertise and experience to drive success. One of the key advantages I have learned is knowing when to move forward with a deal at the right time, avoiding the regret of stalled opportunities. This insight comes from understanding the various stages of the sales process, such as identifying and connecting with prospects, allowing me to assess whether my product or service genuinely addresses their needs.
To sum it up, Inbound sales stands out because it fundamentally shifts the traditional sales approach. Instead of pushing products or services onto customers, inbound sales is focused on attracting, educating, and nurturing leads who have already expressed some interest or identified a need.
Inbound sales offers a good opportunity to consultantive selling. I see it as the ice already broken and chances of closing are high if the sales person is able to connect with the prospect and build trust.
I think inbound sales is different as it focuses it more on helping customers to solve the problems and challenges they are facing rather than forcing products on to them.
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