jul 11, 20218:46 PM - editado ago 12, 202110:39 AM
HubSpot Employee
What makes inbound sales different?
Inbound sales transforms sales to match the way people buy. It's all about meeting prospects where they are and helping them move toward a purchasing decision. Is this different from the way you're used to approaching sales, or have you been doing sales in this way but calling it something else? Leave your thoughts in the comments about how inbound sales is similar to or different from the way you've been doing sales.
The approach is more tailored to the prospects specific needs and challenges. It is straight to the point that matters to them and weeds out all the extra stuff they either already know or things that they don't care about or doesn't apply to them. Tailoring your approach to be specific to them personally betters your chances at actually holding their attention. The outdated sales approach in the age of rapidly available information and social media sets you up to lose the interest of your buyer and waste both yours and their time.
Inbound sales stand apart from traditional sales by transforming how potential customers are attracted, engaged, and converted. Rather than depending on cold calls or pushy tactics, inbound sales prioritize delivering genuine value. This approach fosters meaningful relationships through informative content, engaging education, and tailored interactions, making potential customers feel valued and understood.
I think inbond sales is more like a personalized plan, I think it is very important to know the product I am selling and based on what they need to educate and advice the best option.
After looking at the learning, it looks like I am implementing some of these processes associated with inbound sales in my sales process. However, it did give me a proper framework as to how it's done. I am quite excited about this prospect.
It's about focusing on the specific client needs, problems, and journey, and guide them to a point where they can make an informed decision to buy your product
Most importantly after defining active buyers you're finding the solution to the prospects problem and working entirely around it, not trying to sell your product, but the answears to their exact needs.
Inbound sales puts the buyer as the focus of the interaction; not the seller and not even the product. It also empowers the buyer to make a decision that best serves them.
Inbound Sales creates a trust between the buyer and the seller as the seller remains with buyer throughout the journey of the sales process. It is a more transparent and effective way of selling your enterprise solution to the customers who needs the most.
Its like finding how difficult does a customer have while choosing a product and giving the right kind of solution where they must be trustworthy and satisfied
I have always used elements of inbound sales strategy, but only sometimes with every potential client. I like the inbound framework because now, I can be consistent with the approach in every customer interaction. 💪🚀
I've worked in inside sales before, and what makes inside sales different is that we are at the end of the sales funnel. We finish the sales for the outside sales rep. The field reps start it but we close the win.
I know that for people to buy from you they have to feel like they know you, Like you and Trust you. You can gain all of these by putting yourself in their shoes to atleast understand the problem in other to profer solution which is your product/service. I am new to sales and I'm enjoying this journey.
I always thought informing prospects of your product or services was enough. Yet, through courses taken at Liberty University and HubSpot. I'm learning that you have to connect with the people you wish to serve. Whether it is selling products or services. Prospects must genuinely feel you are there to meet their needs while also relating to and understanding the problems faced. In Storying Branding 2.0 by James Signorelli (2014), he discusses the process of Storybranding and that "brands can provide the emotional connection that plots and products need to engage their prospective audience" (p. 33). In other words, your brand must connect with prospects to drive a sale. Inbound Marketing seems to run along the same foundation, knowing the inner and outer layers of the brand allows opportunities for prospects to understand what you bring to the table. Authenticity and relatability.
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