Jul 11, 20218:46 PM - edited Aug 12, 202110:39 AM
HubSpot Employee
What makes inbound sales different?
Inbound sales transforms sales to match the way people buy. It's all about meeting prospects where they are and helping them move toward a purchasing decision. Is this different from the way you're used to approaching sales, or have you been doing sales in this way but calling it something else? Leave your thoughts in the comments about how inbound sales is similar to or different from the way you've been doing sales.
Inbound sales shifts from pushing products to aligning with the buyer's journey, focusing on their needs and guiding them toward a decision in a helpful way.
The inbound sale model help you understand the customers needs by utilizing the stages of awareness, consideration and decision. Like it was said the world has changed and we have to take a new approach to sales.
Inbound sales focus on attracting customers who are already interested in your product, using a personalized and consultative approach, rather than pushing a hard sell to random prospects.
Inbound sales differs from traditional sales because it is more customer focused and truly understanding their needs to be able to come up with the best possible solution. It is more specific and intentional than traditional selling, and since it is more customer oriented, it often results in better customer-seller relationships.
As I see it, inbound sales has become the "new way" of working in sales, societies evolve and living in the information and data era has pushed forward many ideas and models that have change how we thought of selling and the relationship between seller and buyer.
Salespeople were thought as heartless and comision-driven, nevertheless we are transforming how we are seen, including the process of connecting and helping the buyers in their journey towards their ideal solution.
I do believe inbound sales is about working your feed, channel, profile, or reputation so that you are directly appealing to the buyers and that you are thought as a leader in the category, issue or area they need help with. From there on, is seeing if you "click" with the buyer and can make it work.
Inbound sales differ from regular sales primarily in the way future customers see their issue and the sales process is initiated. The customer typically reached out to a company through various social medias, this shows they are already interested and most of the time aware of the product or service.
inbound sales is way of sales that is used to keep up with the increase amount of information that the buyers have by letting them feel that you are adding something to them and guiding them to the way that will solve their problem. This type depend on me knowing everything possible about the buyer before interacting with him which is different from the traditional sale that we use which depend on taking every information about the buyer by asking him directly
Inbound sales differ from traditional sales by focusing on attracting customers through relevant content and marketing strategies that encourage prospects to come to the company on their own. Unlike outbound sales, where the sales team actively reaches out to potential customers, the inbound approach is more consultative and centered on addressing the customer’s needs, engaging with them at the right time, typically when they’ve already shown interest in the solution the company offers.
Inbound sales differs from traditional sales by focusing on aligning the sales process with the buyer's journey. Instead of pushing products, it's about meeting prospects where they are, understanding their needs, and guiding them toward a decision. In my experience, I’ve applied similar principles, like personalized outreach and tailored pitches, without explicitly calling it inbound sales. The key difference is the deliberate effort to understand and nurture prospects based on their stage in the decision-making process. This approach is about helping prospects make informed choices, leading to stronger, more genuine client relationships, and ultimately, more successful sales outcomes.
Inbound sales focuses on attracting and engaging potential customers through valuable content and personalized interactions, rather than pushing a sales pitch. It relies on understanding and addressing the specific needs and interests of prospects who have actively sought out information or shown interest in the product or service.
I mainly agree with your view on how we are no longer pushing a sales pitch to the prospects. Recently, prospects, leads, companies are more aware of what is lacking in their business or the clallenges their facing and they reach out to "experts" on the matter.
Thanks for sharing this insight on inbound sales. It aligns well with how I approach sales—focusing on understanding the buyer’s needs and guiding them naturally through their decision-making process. I’ve been doing something similar without labeling it as inbound sales. It’s great to see this approach emphasized! How do others see this shift?
Inbound sales is about connection. Finding what the pain point is and then guiding them on the best way to fix that pain. It's not any different than what I do now.
It's awareness of the problem that is mostly important. By living the challenge with the prospect and listening to understand where they are at while making key points to the next stage of consideration.
Inbound sales focuses on aligning with the buyer’s journey by offering valuable content and guidance tailored to the prospect’s needs. Unlike traditional sales, which may push products aggressively, inbound sales builds relationships and provides education to support informed decision-making.
Inbound sales is about how power to purchase a product is solely driven by the buyer, as a seller I would guide their thoughts to certain problems they might not have noticed but is very real and hence making them aware without manipulation or misleading them
Inbound is different because it puts the customer in the driver's seat while I just act as a guide. The destination does not feel forced but somehow, we arrive at my product. Haha. Love it!
Empathy. I believe that's what Inbound is all about. Listen before you speak, observe before you act. This helps understand the buyer's perspective or needs before you pitch yours (which is to sell your product/service).
Leads are attracted through content marketing, SEO, social media, and other forms of digital marketing. The prospects typically initiate contact or show interest by engaging with content, signing up for newsletters, or downloading resources.
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