Jul 11, 20218:46 PM - edited Aug 12, 202110:39 AM
HubSpot Employee
What makes inbound sales different?
Inbound sales transforms sales to match the way people buy. It's all about meeting prospects where they are and helping them move toward a purchasing decision. Is this different from the way you're used to approaching sales, or have you been doing sales in this way but calling it something else? Leave your thoughts in the comments about how inbound sales is similar to or different from the way you've been doing sales.
Inbound is different because it puts the customer in the driver's seat while I just act as a guide. The destination does not feel forced but somehow, we arrive at my product. Haha. Love it!
Empathy. I believe that's what Inbound is all about. Listen before you speak, observe before you act. This helps understand the buyer's perspective or needs before you pitch yours (which is to sell your product/service).
Leads are attracted through content marketing, SEO, social media, and other forms of digital marketing. The prospects typically initiate contact or show interest by engaging with content, signing up for newsletters, or downloading resources.
I have been a software engineering freelancer for quite some time, and I believe most of the things I have been doing were basically inbound sale. After identifying and connecting with potential prospects I could sell my services to, I followed a client-centric approach by default during the negotiation phase in order to allow me to better understand their specific requirements from their perspective so that I can provide solid solution. I am pretty sure an actual sales team of any product might use a different approach.
Inbound sales tends to be concerned with matching the way people buy. This is opposed to the old more aggressive ways that sales people used to proceed.
Inbound sales focuses on attracting, engaging, and delighting customers by providing valuable content and personalized experiences. Unlike traditional sales, it aligns with the buyer's journey, addressing their needs and building trust, leading to more meaningful and effective customer relationships.
Inbound sales involves asking a potential buyer questions to find out what stage in the customer 's journey they're currently at and then helping them with resources to continue smoothly along the journey.
Some questions to ask potential buyers:
1. Awareness of problem
- what would you say is your main goal?
-what challenges are you facing in meeting your goal?
- what resources have you used so far to help you understand your goal and the challenges?
-what could happen if you do not take any action to solve the challenges?
- How do you determine if this goal is a priority for you?
Personally I think that inbound sales is the logical reaction to how the power dynamic has shifted between those selling and those doing the buying a consequence mostly of the evolution of technology and the web. That is not a bad thing as likely an unexpected outcome has been a general increase in the quality of interactions between buyers and sellers plus the likelihood that buyers enjoyed in general better success and outcomes with their buy decisions. Technology and the net changed the way people could buy and so necessitated a change in the way people sell. Loved the video's in the first section, thanks!
In bound sales a modern method of selling a product or services. It is customer centric and tries to solve customer's problems with tailored solutions.
I THINK IT IS A PROCESS OF MODERN SALES WHERE YOU FOLLOW CERTAIN STEPS TO GET BUYERS TRUST
WITH THE HELP OF RIGHT INFORMATION AND MODERN TOOLS
IN THE END THE THING IS THE WORLD IS EVOLVING SO THE BUYERS ARE GETTING ALL THE INFORMATION SO IN ORDER TO CREATE A SUCCESSFUL BUSINESS SALES PERSONS NEED A TO EVOLVE AS WELL WITH THE ADAPTIVE MINDSET (INBOUND SALES)
Inbound sales is the modern way of practicing sales. It introduces a new strategy of being able to win the trust of customers while simultaneously helping them solve their problems. It allows the salesperson to connect with the prospect and help them in their journey of finding a solution tailored to their needs and transform them into a client/customer of the company.