Inbound Sales

KyleJepson
HubSpot Employee
HubSpot Employee

What jobs are your customers hiring your product to do?

Sometimes your customers will use your products in surprising ways. Do you have any stories about customers who used your product in a way you didn't expect? Was it a use case that your company decided to support, or was it one of those things better left a secret? Share your stories in the comments below!

 

*To learn more about this, check out the Using the Jobs to Be Done in Sales lesson via HubSpot Academy. 

148 Replies 148
RN6
Member

What jobs are your customers hiring your product to do?

Yes it occurs

0 Upvotes
jbstephenson
Member

What jobs are your customers hiring your product to do?

I am in boat sales, and it is very important to understand exactly how our customers plan to boat so that we can point them to the right product.

0 Upvotes
MjayCollete
Participant

What jobs are your customers hiring your product to do?

I work in a micro finance bank.....most of our customer will literally wants us to make transactions for them , the app is already modified. When customers are over enjoying your services they fill more comfortable 

0 Upvotes
MMGK
Participant

What jobs are your customers hiring your product to do?

That is right. Sometime most consumer are not follow the right methot of techinical issue. Example almost construction chemical produts are very sensetive of mixing ratio by component set. But they don't care about of mixing ratio. At this time the product of cure time and setting time are not the same by technical datasheet guid line. At the same time the products quality are decrese. The company suggest if you use the construction chemical products need to follow the techinical datasheet but in the other hand they not follow. Some of case be effect the products are not a problem, but always not be good things. 

 

Thanks and regards

RAttia
Participant

What jobs are your customers hiring your product to do?

5 is fine 

mbiswal4
Member

What jobs are your customers hiring your product to do?

It's important to understand each customer's situation to answer this question. There is  a general usage for each product, but there are also alternative uses for most products. In my experience selling coatings, I've heard multiple stories of painters using the wrong product on a surface and it either having a negative reaction, or it actually working. If it works, it becomes hard to tell the customer that what they are doing is wrong The people is looking for feed additives to achieve high performance, sustainability, animal welfare and efficient agricultural production, so, they want to get products and services that help them in this way. We offer solutions in many categories, mainly in toxin binders, and they want a product/service at the best cost with the major benefits and we are the best option in this way talking about cost of dose in most of the productive species. In other hand we attend the market of drying products for animals and livestock facilities, with the better cost effective relationship.

cmclewin
Member

What jobs are your customers hiring your product to do?

We're often hired to help our customers succeed in the countertop business through the stones, tools, and sinks we sell. Sometimes we're also being hired to help them manage their inventory which creates sales. Sometimes we're also being hired to just be a friend and listening ear in this crazy business (which again creates sales - usually). 

marcoorozco23
Member

What jobs are your customers hiring your product to do?

It's important to understand each customer's situation to answer this question. There is  a general usage for each product, but there are also alternative uses for most products. In my experience selling coatings, I've heard multiple stories of painters using the wrong product on a surface and it either having a negative reaction, or it actually working. If it works, it becomes hard to tell the customer that what they are doing is wrong. 

ACouto2
Member

What jobs are your customers hiring your product to do?

Very good 

AndresMireles
Member

What jobs are your customers hiring your product to do?

The people is looking for feed additives to achieve high performance, sustainability, animal welfare and efficient agricultural production, so, they want to get products and services that help them in this way. We offer solutions in many categories, mainly in toxin binders, and they want a product/service at the best cost with the major benefits and we are the best option in this way talking about cost of dose in most of the productive species. In other hand we attend the market of drying products for animals and livestock facilities, with the better cost effective relationship.

SCeken
Member

What jobs are your customers hiring your product to do?

 

  • Understand Customer Goals: What are your customers trying to accomplish? For example, if you're selling a villa in Antalya, customers might "hire" your property to:

    • Find a luxurious and peaceful living space.
    • Secure a profitable real estate investment.
    • Relocate to a warmer climate with a scenic lifestyle.
    • Enhance their social status.
  • Analyze Pain Points: What problems or challenges are your customers facing that your product/service resolves? For instance:

    • Difficulty finding reliable real estate options in a foreign market.
    • The need for a fast and transparent purchasing process.
    • Concerns about legal and bureaucratic hurdles.
  • Emphasize Solutions: Think about the specific roles your product fulfills, such as:

    • Acting as a dream home for high-end buyers.
    • Providing a turnkey solution for international property ownership.
    • Offering safety and exclusivity in a desirable location.

 

MGARCIA487
Member

What jobs are your customers hiring your product to do?

What jobs are your customers hiring your service to do?

 

We offer medical services for foreigners and I specifically work in the sales and customer care department. 

 

They hire our services mainly because they are more affordable than in their home country, but this would mean they need to travel abroad and this adds up to the hassle and uncertainty. So in our department, we communicative with our potential and actual patients to help them gain that trust; their main concerns are safety of the area, quality of the actual services and of the materials used, and finally a warranty that offer them support in the eventuality of any problem. The later, again, is part of my department as they need to contact their coordinator in order to make arrangements and negotiate the terms of their warranty. However, we can note that patients not only want to enhance their well-being, but also they want to become part of a community, so patients shre stories with each other while being at our facilities and then even share them online and talk about it as they are part of "an experience". Luckily, this has become our new asset and we will exploit it in more controled way.

Thanks for your time and attention. 

0 Upvotes
MHneini
Member

What jobs are your customers hiring your product to do?

Our customers are hiring our product to achieve several key jobs that enhance their operations in the mining sector:

  1. Maximize Equipment Uptime: Customers rely on our product to ensure that their machinery operates efficiently and effectively, minimizing downtime and maximizing productivity.

  2. Improve Maintenance Scheduling: Our solution helps customers streamline their maintenance processes, allowing them to schedule and conduct preventive maintenance tasks more effectively, which reduces unexpected breakdowns.

  3. Enhance Safety Standards: Clients use our product to uphold and improve safety standards within their operations, ensuring compliance with industry regulations and protecting their workforce.

0 Upvotes
Mohammedmu101
Participant

What jobs are your customers hiring your product to do?

I am an architect and engineering project manager with 12 years of experience. 

 

Clients are asking about the fundamental reason that drives them to seek your services as an Architect and Project Manager. In other words, "What tasks or objectives are they looking to accomplish by hiring you?"

 

Here are some points that may reflect what clients are looking for in your services:

1. Innovative and Functional Architectural Design: Clients seek designs that meet their functional and aesthetic needs, and they want creative solutions that add value to their projects.

 

2. Effective Project Management: Clients expect you to have the ability to organize and coordinate various elements of the project (such as human resources, finances, and materials) to ensure the project is completed on time and within budget.

 

3. Achieving Quality and Safety: Clients want to ensure that the project will be completed to high standards of quality and safety, requiring careful supervision and attention to detail.

 

4. Cost and Time Savings: Through your effective management of resources and materials, clients can save on expenses and receive their project sooner than expected.

 

5. Compliance with Standards and Regulations: Clients need to ensure that projects comply with local and international laws, making your role in ensuring adherence to professional standards essential.

 

6. Sustainable Solutions: Some clients are concerned with sustainability and wish to design environmentally friendly projects, where you can provide solutions that help reduce environmental impact.

 

In the end, these clients are not just looking for an Architect or Project Manager; they seek someone who can bring their vision to life in a practical and tangible way, ensuring the project proceeds as smoothly as possible.

 

 

0 Upvotes
LukeDooley
Participant

What jobs are your customers hiring your product to do?

Hi @KyleJepson,

 

I work in education. My product is Yondr pouches which create phone free zones in schools. 

 

Why do schools go for Yondr? 

- Phone free zone - gives students a break from the online world 

- Less screen time can help concentration and down the road improve grades 

- Students are less likely to break rules as nobody is recording incidents for 'street cred'. For example filming fights and sharing on social media. 

- Allows students to develop social relationships with one another without the distraction of a phone

- Helps with Parent-Student- teacher communication, Students are more likely to speak to teachers about issues instead of taking their phone 

 

In my experience schools have chosen Yondr for probably one of the reasons above. Unexpectedly they have then benefitted in multiple ways. 

AEnriquez3
Member

What jobs are your customers hiring your product to do?

In home health, caregivers submit for milage compensation, and paid meals.

RRubi
Participant

What jobs are your customers hiring your product to do?

I can't say if a customer has used our products in a way that was unexpected. I'm part of some of our community groups, and the near daily photos shared seem pretty normal.

Sarahhemsi95
Member

What jobs are your customers hiring your product to do?

I am working as a customer service employee with Sama Architecure company so we are doing our best to help our customer to design their dream house , or dream shop 

CJerez
Member

What jobs are your customers hiring your product to do?

It's amazing how customers behave after purchasing a product, I've faced losts of unexpected jobs to be done, starting from flirting with a job partner to just trying to upgrade the company category. Thanks for the lesson! Really inspiring.

Michael_AbJ
Participant

What jobs are your customers hiring your product to do?

Hey @KyleJepson ,

What a delightful question!

The corporations involved made the decision to either support or disregard the unforeseen applications of their technology. They even used these insights as inspiration for new advertising campaigns or items in certain instances.

Whether or not these findings should be kept a secret usually relies on the company's marketing plan and brand image. A corporation may decide to keep some uncommon usage confidential if they wish to uphold a particular image or appeal to a particular demographic. On the other hand, they can choose to make these discoveries public if they can profit from them and open up new avenues.