Inbound Sales

KyleJepson
Inbound Professor
Inbound Professor

What jobs are your customers hiring your product to do?

Sometimes your customers will use your products in surprising ways. Do you have any stories about customers who used your product in a way you didn't expect? Was it a use case that your company decided to support, or was it one of those things better left a secret? Share your stories in the comments below!

 

*To learn more about this, check out the Using the Jobs to Be Done in Sales lesson via HubSpot Academy. 

115 Replies 115
mergenzh
Member

What jobs are your customers hiring your product to do?

Hey Kyle!

 

We used to do a logistics business sending goods overseas. Our clients were people who buy cheaper for the product with our delivery service. Then we found out that our customers using our service to sell their items. So we actually did their job done!

0 Upvotes
kreugger
Member

What jobs are your customers hiring your product to do?

As a student, I'm required to sell tickets to an AI symposium. When developing my pitch and practicing it on individuals, I found that the potential buyers were more interested in the networking opportunities, rather then the knowledge being shared. I then developed the pitch to cater to predominantly networking opportunities.

Vanessa8
Member

What jobs are your customers hiring your product to do?

I´m in a new role where i need to get more customers, in a recent event a potencial client asked us to take a picture of the team to promote us instead of buying our products. It´s not what we expected but it help us to be more engaged with other potencial clients.

0 Upvotes
alannarhodes
Contributor

What jobs are your customers hiring your product to do?

Hi Kyle, 

Thank you for this question. It's exciting, and I enjoy engaging with the team. 

In this case, I am the product. I am seeking a marketing opportunity and have applied for marketing roles regularly for the past eight years. From then until now, customers (hiring managers and colleagues) used me (remember, I am the product) surprisingly. 

 

Here is the story: 

Approximately two years ago, I made a significant career transition from administrative-based work to roles in marketing, strategy, project management, and writing. This shift not only demonstrates my commitment to personal growth but also my adaptability to new challenges. With my broad experience in Project Management, a Marketing Project Manager role would be a natural fit. While I am currently in the process of enhancing my technical skills, I am confident that my expertise will be highly valued in various other roles as well. 

Here are some job titles for which I will be a good fit: 
1. Content Marketing Specialist 
2. Marketing Coordinator 
3. Social Media Manager 
4. Marketing Assistant 
5. Marketing Copywriter

 

 

 

ANieto6
Member

What jobs are your customers hiring your product to do?

In my case, my clients adopt new workflows to streamline their processes.

0 Upvotes
MMORRONE
Participant

What jobs are your customers hiring your product to do?

Our customers are hiring our company to provide them a service, most of the time they have a problem and they contract us to help them solve their immediate problem and help them prevent futrue problems.

0 Upvotes
Gaytamranand
Participant

What jobs are your customers hiring your product to do?

I run a podcast hosting company. When people hire my product to create and distribute content, I believe the job they are trying to have done is to be noticed and seen as an expert in their field and want to hire the tool that allows them to do this in the easiest yet most effective way possible. 

CSheriff
Member

What jobs are your customers hiring your product to do?

That's really great for productivity and not wasting any resources. Customer satisfaction is the ultimate goal.

aarora2
Member

What jobs are your customers hiring your product to do?

as sales manger my customers are my sales representatative and they buy an idea to convert and implement strategies to increase sales while influencing doctors to use our products in their practice 

0 Upvotes
AMelton5
Member

What jobs are your customers hiring your product to do?

My customers are hiring my products to fully decorate their homes and make their homes accessible to comfort and functionality. 

JValdez3
Member

What jobs are your customers hiring your product to do?

As a wholesale sales representative, my customers typically buy bulk products for their stores such as candles, bags, accessories, and more.

JSedlock
Member

What jobs are your customers hiring your product to do?

When I worked at a christmas tree farm the customers would buy trees, reefs, decorations, etc so they were able to enhance the look of there house filled with christmas decorations.

Juanjovenegas
Member

What jobs are your customers hiring your product to do?

The culinary institute where I work, developed a series of shorts courses for people that love cuisine but don't want to over take a full culinary career

alannarhodes
Contributor

What jobs are your customers hiring your product to do?

I love this and would like to watch it. Can you share the link to the courses? 

0 Upvotes
09942
Member

What jobs are your customers hiring your product to do?

In my previous role in a tech organization, we had come up with a mobile based application that was meant for project management. However, some users of the product found it fit to use if for event planning and coordinating logistics due to the collaboration features it had. The firm was able to note this and decided to enhance the event plannjing features and this was an indication of how users and their abiliy to innovate can shape the development of a product. 

UniqueMonique
Participant

What jobs are your customers hiring your product to do?

As a perfume vendor, I realise that people use my perfumes to do the following

  1. To enhance personal fragrance
  2. To boost confidence.
  3. To leave a lasting impression
  4. To express individuality
  5. To evoke emotions and memories
  6. To create a pleasant environment
  7. To add finishing touches to personal grooming and appearance
KAliyev
Participant

What jobs are your customers hiring your product to do?

If I were a sales manager, the tasks I could see my product being used for most often include improving CRM, increasing efficiency in the sales process, and maximizing revenue generation. The product's strong analytics, automation of mundane chores, improved sales team communication, and insights for data-driven decision-making would make it very desirable. A product that aids in lead creation, prospecting, and sales funnel management could also pique the interest of clients. The end aim of using sales management tools and technology is to boost income, increase efficiency, and ensure long-term client pleasure.

0 Upvotes
RMullen
Member

What jobs are your customers hiring your product to do?

Our customers are looking to streamline their business by using this practice management software.  It saves them administrative time and effort allowing them to focus on other tasks. Some prospects reached out to us that weren't in the specific industry we support, but we were able to provide workarounds and customization to make it fit their needs regardless. 

0 Upvotes
Phumie_Mayongo
Member

What jobs are your customers hiring your product to do?

We are an HR Software company and we produce enabling software.  Our customers hire our products to solve their day to day business needs in terms of compliance, tracking and reporting by giving them data from their activities that can be tracked from our software.  Our product takes the painpoint of uncertainty away.

0 Upvotes
Mcniyas2003
Member

What jobs are your customers hiring your product to do?

Our customers are mainly Managing Directors, Commercial Directors or Marketing Directors of small to mid-market manufacturing or B2B technology companies that have realised that they do not have the in-house resources (time, experience, capacity) to improve their marketing enough to allow them to meet their business growth and profitability goals. 

0 Upvotes