What jobs are your customers hiring your product to do?

[KyleJepson]

Sometimes your customers will use your products in surprising ways. Do you have any stories about customers who used your product in a way you didn't expect? Was it a use case that your company decided to support, or was it one of those things better left a secret? Share your stories in the comments below!

*To learn more about this, check out the Using the Jobs to Be Done in Sales lesson via HubSpot Academy. 

[RRubi]

I can't say if a customer has used our products in a way that was unexpected. I'm part of some of our community groups, and the near daily photos shared seem pretty normal.

[Sarahhemsi95]

I am working as a customer service employee with Sama Architecure company so we are doing our best to help our customer to design their dream house , or dream shop 

[CJerez]

It's amazing how customers behave after purchasing a product, I've faced losts of unexpected jobs to be done, starting from flirting with a job partner to just trying to upgrade the company category. Thanks for the lesson! Really inspiring.

[Michael_AbJ]

Hey @KyleJepson ,

What a delightful question!

The corporations involved made the decision to either support or disregard the unforeseen applications of their technology. They even used these insights as inspiration for new advertising campaigns or items in certain instances.

Whether or not these findings should be kept a secret usually relies on the company's marketing plan and brand image. A corporation may decide to keep some uncommon usage confidential if they wish to uphold a particular image or appeal to a particular demographic. On the other hand, they can choose to make these discoveries public if they can profit from them and open up new avenues.

[CPetersen8]

Hi Kyle

We are a wholesale distributor of a broad variety of goods, including business and home printers, interactive educational panels, and home automation systems for those who want or desire convenience in their living spaces.

The Question Asked by a Customer 

Not too long ago, one of our customers was perusing our interactive panels for a school. How soon a teacher sets up the lesson was one of the main concerns. According to our customer, since teachers are hired to instruct pupils rather than to be IT experts, it takes 15 seconds approximately to lose a students attention in the classroom if the lesson plan isn't up and running.

[Warrens]

Thank you Kyle for this lesson. Jobs to be done is by far the most interesting concept I've heard in this course and offered a completely new perspective on how to look at the product or service

[ALunaBascal]

I work in a Travel Agency as a Sales Rep, customers hire our services to get to visit the city in El Calafate or the Glacier´s National Park. But it´s not just that, they want us to drive them there, get them at their hotel, book the tickets for them...essentially, they want us to plan their holidays, transport and excursions. 

One time, we discovered that many people tended to propose on the galcier, during a hike. The exotic view and landscape is very appelling for romantic and special occasions. Since then, the agency offers a service for special occasions, such as proposing marriage. 

[DSolomon707]

I work as a supervisor in a retail store where we make leggings for yoga and casual wear. Women use our pant made for yoga for maternity pants that will potentially stretch with them but wont stretch out. They work well and the company has leaned into this on their website search filters: e.g. pregnancy, maternity pants.

[LGoodman]

quenches hunger

[Carol456]

Our clients hire us to provide training and consulting solutions to improve their businesses/ organizations and make more money to achieve their personal goals.

[Dyrrachium]

So, this is an interesting story that happened at the XXXX Boutique Hotel, which I found very compelling! A guest named Sarah turned her hotel room into a temporary art studio during her stay. She booked a room for a weekend getaway and was captivated by the stunning view of the river from her window. Inspired by the scenery, Sarah painted landscapes right there in her room. When she shared her artwork with the front office team during checkout, they were pleasantly surprised. That's when the management team decided to promote themselves also as an artist-friendly destination, offering special "Art Retreat" packages. Sarah's unexpected use case not only enriched her stay but also attracted a new market segment to the hotel, driving a new channel of profitable sales.

I believe this story aligns well with the theory of "jobs to be done.” The hotel's response to Sarah's unexpected use case by promoting itself as an artist-friendly destination and offering specialized "Art Retreat" packages demonstrates how understanding customers' jobs to be done can lead to innovative solutions and new opportunities for businesses.

[EyaHbaieb]

🙂

[AShukla20]

Good job

[SAli595]

My customers are hiring my products to fully decorate their offices and make their offices accessible to comfort and functionality. 

[nvictor3]

To follow up and complete the requests thoughfully 

[mmckey]

Our customers need us to help them fill their showrooms with new, trending and best selling products. 

[nvictor3]

To answer questions in an informative way 

[mergenzh]

Hey Kyle!

We used to do a logistics business sending goods overseas. Our clients were people who buy cheaper for the product with our delivery service. Then we found out that our customers using our service to sell their items. So we actually did their job done!

[kreugger]

As a student, I'm required to sell tickets to an AI symposium. When developing my pitch and practicing it on individuals, I found that the potential buyers were more interested in the networking opportunities, rather then the knowledge being shared. I then developed the pitch to cater to predominantly networking opportunities.

[Vanessa8]

I´m in a new role where i need to get more customers, in a recent event a potencial client asked us to take a picture of the team to promote us instead of buying our products. It´s not what we expected but it help us to be more engaged with other potencial clients.