Jul 11, 20217:48 PM - edited Aug 12, 202110:21 AM
HubSpot Employee
What jobs are your customers hiring your product to do?
Sometimes your customers will use your products in surprising ways. Do you have any stories about customers who used your product in a way you didn't expect? Was it a use case that your company decided to support, or was it one of those things better left a secret? Share your stories in the comments below!
What jobs are your customers hiring your product to do?
Customers are hiring our service to save them time, energy in housekeeping. One surprising request I didn't expect was men calling for a one-time clean when their spouse was on a business trip to clean before their wives came back home.
What jobs are your customers hiring your product to do?
Our customers mainly hire our product to boost their health and energy through natural juices. But some surprising uses we’ve seen include people using our juices for detox programs, smoothie bases, and even as natural mixers for events and parties! We loved seeing those creative uses — it showed us that our juices could fit into different lifestyles, so we decided to highlight those ideas in our marketing too.
What jobs are your customers hiring your product to do?
customers are hiring my product to solve real problems and make their lives easier—whether that’s streamlining a workflow, saving time, or helping them feel more in control. It’s not just about features; it’s about outcomes. They’re looking for something that helps them get a job done faster, smarter, or with less stress. I focus on understanding what that job is—whether functional, emotional, or social—so I can deliver value that actually matters to them. That’s what makes the product stick.
What jobs are your customers hiring your product to do?
The Jobs to Be Done concept is based on the idea that customers "hire" a product to address a particular issue or need in their lives or at work. For instance, if you're selling a laptop, clients may be using it to stay connected online, work remotely, study effectively, or create designs. They are purchasing the capacity to be creative, productive, or amused rather than merely a gadget.
What jobs are your customers hiring your product to do?
I once had a customer use our product in a completely unexpected way, instead of using it for its main function, they repurposed it as a quick workaround for a workflow issue we never considered. They shared their process with us, and it was surprisingly effective. What started as a “hack” eventually became an official feature because we realized other users had the same problem but didn’t know how to solve it. It was a great reminder that customers often discover value we never planned, and sometimes those surprises lead to our best improvements.
What jobs are your customers hiring your product to do?
This is maybe a little off the mark but I am a marketing manager for a non-fiction book publisher. We publish many books on self-sufficiency, like gardening, sustainable building, canning and perserving amongst other things. During Covid when bookstores and libraries were closing, and Amazon was shipping only essentials, we cut our marketing budget to $0. We even postponed publishing some titles, sure that our sales were goingto suffer greatly. But as it turned out, people were stuck at home with not much to do...but read and learn new skills. (yes we have a book about baking sourdough lol) and many people started their first gardens. We ended up with some of the highest book sales in our companies history.
What jobs are your customers hiring your product to do?
In my expericene, customers can be really creative with their bodys of work. Like for example, when a group of people started on using my product for cleaning then the original purpose, that was never what we would have seen coming.we did decide that it was a good idea to support the idea then to just make it seem like thry only had to use for specific type of thing.
What jobs are your customers hiring your product to do?
Customers can hire jobs for me like for example i can sell my food products , grocery products and other merchandise products for me to achieve my goal as a store seller..
What jobs are your customers hiring your product to do?
What jobs are your customers hiring your product to do?
We discovered that our customers aren’t just “hiring” our product for fun — they’re looking for something much deeper than we initially expected. For example, families visit our trampoline park to strengthen their bonds, schools use our facilities as part of their physical education programs to promote teamwork and fitness, and even companies book group sessions to boost team spirit and reduce stress.
At first, we thought people came just to jump and have fun — but in reality, they’re “hiring” us to recharge their energy, create lasting memories, and improve both their physical and mental well-being.
This insight completely changed the way we see our business — we’re not just a place for entertainment anymore; we’re an experience that helps people feel free, joyful, and genuinely connected.
What jobs are your customers hiring your product to do?
We created our app to help small teams plan marketing campaigns. But we discovered many customers were actually ‘hiring’ it to organize community events and even family reunions. This unexpected use case showed us that our core value was simple collaboration and easy scheduling, not just marketing — and we’ve since added features to support these new jobs.
What jobs are your customers hiring your product to do?
I work in a telecommunication company. I found people buy Sim's for communicating with thier loved one'ss and importamt one's without any disruptions or hassles. So, strong netwrok is one of the key factor here. Also, they want to spent more time with thier loved or important one's through voice, internet. So, price of voice call, internet must be affordable. If I can make it affordable with strong network, there's a chance to grow fast.
What jobs are your customers hiring your product to do?
I'm a private negotiator. I used to believe my customers would hire me to get them a good price. Now I understand that what most of my customers are looking for is peace of mind. Knowing they got a good price and feeling good about that years down the road, instead of not knowing or even regretting their purchase, avoiding talking about it with their friends and loved ones, because they don't want to talk about or have to lie about how much they paid.
What jobs are your customers hiring your product to do?
I remember one customer i sold him a car G 63 Model Year 2025 just because his ex-Partner in the business bought one he said " I want to show him that i am still living and have enough money"
What jobs are your customers hiring your product to do?
My customer was hired my product ( Diesel Generator) although my price high compared to competitors because the job done is " my customer was needed a solution with less fooprint of installation space"
What jobs are your customers hiring your product to do?
We are into sports and safety glasses, we understood the wearer requirements during their sporting activities and developed our products to fulfill the requirements which were well recieved by the wearer. Our customers enjoy our products.
What jobs are your customers hiring your product to do?
This concept is related to "Jobs to Be Done" (JTBD) theory, which suggests that customers "hire" products to accomplish specific tasks or solve problems. Companies often discover unexpected ways customers use their products, sometimes leading to new innovations or marketing opportunities.
Practical Examples of Unexpected Product Uses
Instagram (From Check-ins to Social Media Giant)
Original Use Case: Instagram was initially launched as a location-based check-in app with photo-sharing features.
Unexpected Use Case: Users began using Instagram solely for sharing edited photos and engaging with communities, ignoring the check-in functionality.
Company Response: The team pivoted, focusing on photo-sharing and filters, leading Instagram to become a social media powerhouse.
Bubble Wrap (From Wallpaper to Packaging Material)
Original Use Case: Invented in 1957, Bubble Wrap was intended to be a textured wallpaper.
Unexpected Use Case: It didn’t sell as wallpaper, but IBM later used it to protect fragile computer components during shipping.
Company Response: Sealed Air Corporation pivoted its marketing to protective packaging, revolutionizing the shipping industry.
Listerine (From Surgical Antiseptic to Mouthwash)
Original Use Case: Listerine was first developed as a surgical antiseptic and floor cleaner in the late 1800s.
Unexpected Use Case: The company later marketed it as a cure for "chronic halitosis" (bad breath), a condition they helped popularize.
Company Response: The shift to oral hygiene marketing made Listerine a household staple.
Play-Doh (From Wallpaper Cleaner to Toy Sensation)
Original Use Case: Play-Doh was created as a putty to clean coal soot from wallpaper in the 1930s.
Unexpected Use Case: A teacher realized it could be used as a malleable toy for children’s crafts.
Company Response: The company rebranded it as a children’s modeling compound, leading to massive success in the toy industry.
Coca-Cola (From Medicine to Refreshing Beverage)
Original Use Case: Coca-Cola was initially formulated as a medicinal tonic to treat headaches and fatigue.
Unexpected Use Case: People enjoyed it as a refreshing, carbonated soft drink rather than a health remedy.
Company Response: Coca-Cola pivoted to mass beverage production, creating one of the most iconic brands in history.
Key Takeaways for Businesses:
Observe customer behavior closely—sometimes they reveal new opportunities.
Be open to product pivots when users find unexpected but valuable applications.
Leverage customer feedback to enhance product offerings or enter new markets.
